Calvin Klein ads

The hooks, angles and offers behind Calvin Klein’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Updated
Oct 31, 2026
Longest run
515 days
Two black Calvin Klein socks are shown against a white background. One sock is plain black, while the other features a repeating pattern of the "Calvin Klein" logo in white. The text "Calvin Klein erkek sneaker koleksiyonunu Calvin Klein web sitesinde keşfedin." is overlaid on the image.
Ran 515 days
A studio shot of a woman wearing a black ribbed tank top and pink thong underwear. She is standing against a plain grey background, looking directly at the camera with a neutral expression. The image is clean and focuses on the model and the apparel. There is no text overlay or visible offer on the creative itself.
Ran 257 days
A model stands against a plain grey background, wearing a black ribbed tank top and a light pink thong. The model is looking directly at the camera with a neutral expression. The text "Shop your Calvin Klein favourites." is overlaid in white sans-serif font at the bottom of the image.
Ran 230 days
A full-body studio shot of a female model wearing a black bra and matching lace-trimmed underwear against a plain grey background. The model is facing forward with her hands behind her back. The text "The most popular essentials from Calvin Klein." is overlaid on the image. The creative highlights popular underwear essentials from the brand.
Ran 218 days
A male model with medium-length brown hair is shown from the chest up, wearing a black crewneck sweatshirt with subtle embossed branding on the chest. He is looking directly at the camera with a neutral expression. The background is a plain, muted grey. The text "Discover new classics from Calvin Klein." is overlaid in white sans-serif font at the top of the image.
Ran 173 days
A close-up, slightly blurred shot of a person's face, with a wide, toothy smile. The lighting is soft and warm, highlighting the contours of their face and the texture of their hair. Overlaid on the image is text that reads "Sensualità in pizzo." which translates to "Lace sensuality." The overall impression is intimate and alluring, focusing on the feeling evoked by the product rather than the product itself.
Ran 96 days
A young woman with long, wavy red hair, wearing a white tank top and blue jeans, stands with her back to the camera, reaching her left arm up towards a doorway. The Calvin Klein logo is prominently displayed in white text on the right side of the image, overlaying the scene. In the foreground, a large pile of white foam bubbles is visible on the left, and the floor is a deep red color. The overall aesthetic is intimate and emphasizes the fit and feel of the jeans.
Ran 58 days
A woman with long, wavy red hair, wearing a white tank top and blue jeans, stands with her back to the camera, reaching her left arm up towards a doorway. The Calvin Klein logo is prominently displayed on the right side of the image. In the foreground, a large pile of white foam is visible on a red floor. The text overlay reads: "Sadie Sink Feels the Fit. Desde que te pones unos jeans perfectos. El fit adecuado lo cambia todo."
Ran 58 days
A young woman with red hair, Sadie Sink, is shown sitting against a white wall, wearing a denim jumpsuit and a black bra. The Calvin Klein logo is displayed prominently at the top of the image. On-screen text reads "Sadie Sink Feels the Fit. Mükemmel kot pantolonunu giydiğin andan itibaren. Doğru kesim her şeyi değiştirir." The image focuses on the model's relaxed pose and the texture of the denim outfit.
Ran 58 days
Three Calvin Klein boxer briefs are stacked on a grey background. The top pair is royal blue, the middle is navy blue, and the bottom pair is black. All three pairs have a white waistband with the Calvin Klein logo repeated multiple times in black text. The text overlay on the image reads "End of Season Sale. Up to 40% off selected items."
Ran 57 days
A man is lying on the floor with his legs bent and raised in the air, wearing blue jeans and black boots. He is wearing a white t-shirt and a black leather jacket. The Calvin Klein logo is displayed prominently at the top of the image. On-screen text reads "Jung Kook Feels the Fit. Denim che cade alla perfezione. Una vestibilità naturale dal fascino vissuto."
Ran 46 days
A male model, identified as Jung Kook, is lying on his back on a light-colored floor, with his legs bent and raised in the air. He is wearing blue jeans, a white t-shirt, and a black leather jacket. The Calvin Klein logo is displayed prominently in white text at the top of the image. The text "Jung Kook Feels the Fit. Denim que encaja contigo. Natural y relajado, con un favorecedor efecto desgastado." is overlaid on the image, with the first part of the sentence serving as the hook.
Ran 45 days
A medium shot of Dakota Johnson, a woman with dark hair and bangs, wearing a denim jacket and jeans. She is looking towards the camera with a slight smile. The Calvin Klein logo is displayed prominently on the right side of the image in white text. Above her name, also in white text, it reads 'Dakota Johnson'. The background is a plain, light grey. The text overlay translates to 'Dakota Johnson in the new denim silhouettes, designed for the body.'
Ran 42 days
The image shows the lower back and buttocks of a woman wearing black Calvin Klein underwear. Her hands are placed on her hips, with one hand pulling the fabric of the underwear slightly. The background is blurred with warm, golden light filtering through a decorative screen. The text overlay reads: 'Dakota Johnson wears new denim and innovative underwear this spring.'
Ran 42 days
A medium shot shows model Dakota Johnson wearing a denim jacket and jeans. She is looking towards the camera with a slight smile. White text overlays the image, with 'Dakota Johnson' in the upper right corner and 'Calvin Klein' in large font on the right side of her jacket. The copy states that Dakota Johnson is wearing new jean cuts designed to flatter bodies.
Ran 42 days
The image shows the lower back and buttocks of a woman from behind, wearing black Calvin Klein underwear. Her hands are placed on her hips, with one hand pulling the waistband of the underwear slightly. The background is blurred, with warm, diffused light creating a soft bokeh effect. The text overlay, in Italian, states that Dakota Johnson is wearing new jeans and innovative underwear for spring.
Ran 42 days
A man stands with his arms outstretched in a minimalist studio with a white floor and a curved white wall. He is wearing blue Calvin Klein boxer briefs and has tattoos on his back. The Calvin Klein logo is displayed prominently in black text across the center of the image, partially obscuring the man's torso. The text "Raphinha donne le tempo avec sensualité. Découvrez nos nouveaux sous-vêtements iconiques." is overlaid on the image.
Ran 39 days
A man stands with his back to the camera, arms outstretched, wearing blue boxer briefs. He has tattoos covering his back and arms. The background is a bright, seamless white, with a curved, dark structure visible at the top of the frame. The text overlay reads: "Raphinha accende il desiderio con il ritmo. Prova le nuove icone dell’intimo".
Ran 39 days
A man stands with his back to the camera, arms outstretched, wearing blue boxer briefs. The background is a stark white studio with a curved, dark ceiling structure above. The image is a product shot with text overlay that reads 'Raphinha despierta el deseo a través del ritmo. Descubre los nuevos iconos de ropa interior.' The text suggests a connection between the athlete Raphinha, rhythm, and new underwear icons.
Ran 38 days
A man stands with his arms outstretched in a minimalist studio setting. He is wearing blue Calvin Klein boxer briefs. The Calvin Klein logo is displayed prominently in black text across the center of the image, overlaying the man's torso. The text "Raphinha entfacht Leidenschaft. Entdecke neue ikonische Underwear." is also overlaid on the image, with the first sentence in a smaller font above the logo and the second sentence below it.
Ran 38 days