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Chanel ads

The hooks, angles and offers behind Chanel’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
115 days
Visual formats
Hook tactics
Niche
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The creative features a young woman with blonde hair in a ponytail, wearing a light purple jacket with black trim. She is looking towards her reflection in a mirror, which is also a woman in the same outfit. A bottle of Chanel Chance Eau Tendre perfume is suspended in the air between them. The background is a surreal, purple-lit architectural space with arched doorways. The text overlay reads "Wspaniała historia chance." and describes the film, the scent, and its availability in various sizes.
Ran 115 days
Chanel
A collection of Chanel gift boxes and bags are arranged in a snowy, festive scene against a dark blue, starry background. The boxes and bags are adorned with intricate gold and dark blue patterns, featuring the Chanel logo and star motifs. Some items are tied with black ribbon, and a camellia flower embellishment is visible on one of the boxes. The overall presentation evokes a luxurious holiday gifting theme.
Ran 60 days
Chanel
A luxurious bottle of Chanel No. 5 Parfum sits on a stack of elegantly wrapped gift boxes, all covered in a light dusting of snow. The background is a deep blue with sparkling white "snowflakes" and subtle, shimmering arcs. The text "Segui le note incantate delle fragranze CHANEL." is overlaid on the image, inviting the viewer to experience the enchanting notes of Chanel fragrances.
Ran 60 days
Chanel
A close-up shot of a young man with dark hair, looking down with his hand near his chin. He is wearing a white ribbed tank top and a dark pinstripe suit jacket draped over his shoulders. The text "BLEU DE CHANEL L'EXCLUSIF" is displayed in gold capital letters across the top left of the image. The overall mood is sophisticated and intimate, with dramatic lighting.
Ran 57 days
Chanel
The ad features a dark, moody, and slightly blurred image of a man's face, with the text "BLEU DE CHANEL L'EXCLUSIF" prominently displayed in gold lettering. The text overlay introduces Timothée Chalamet as the embodiment of the fragrance, highlighting his free-spirited nature and drive to push beyond limits, as depicted in a film by Mario Sorrenti. The overall aesthetic is sophisticated and aspirational, aiming to evoke a sense of luxury and individuality.
Ran 47 days
Chanel
The ad features a close-up, soft-focus shot of two women, their faces partially visible. The woman on the right is in sharp focus, looking down and to the side, with freckles visible on her skin. The woman on the left is out of focus, with her eyes closed. The Chanel logo and the words "FINE JEWELRY" are displayed prominently in the center of the image in a metallic font. The overall aesthetic is elegant and sophisticated, with a muted color palette.
Ran 43 days
Chanel
The creative features a close-up of the iconic Chanel N°5 bottle, with the large black text "N°5" prominently displayed against a blurred yellow and red background. The text overlay "N°5 IS THE ANSWER" is presented as the central message, implying a definitive response to a question about creation and revolution. The overall aesthetic is minimalist and focuses on the product's branding and numerical designation.
Ran 36 days
Chanel
A model is lying on a dark, textured surface, wearing a white shirt with green trim and a full, flared skirt adorned with a whimsical underwater print featuring mermaids, coral, and fish. A small, beige, quilted handbag with a gold chain strap is placed to the left of the model. The Chanel logo is visible in the upper left corner of the image. The overall aesthetic is artistic and high-fashion, with the model's pose and the vibrant skirt being the focal points.
Ran 34 days
Chanel
A model lies on a dark, textured surface, wearing a white shirt with green trim and a full, flared skirt adorned with a whimsical underwater print featuring mermaids, coral, and fish. A small, beige, quilted handbag with a gold chain strap rests near her shoulder. The Chanel logo is prominently displayed in white in the upper left corner of the image. The overall aesthetic is artistic and fashion-forward, with the model's pose and the vibrant skirt drawing the viewer's attention.
Ran 34 days
Chanel
The creative shows a close-up of a man's arm and shoulder against a bright blue sky. He is wearing a black Chanel J12 watch on his wrist. The man's skin is glistening with sweat, suggesting an outdoor or athletic activity. The image focuses on the watch and the texture of the skin, with the man's head and arms partially obscured by shadow.
Ran 32 days
Chanel
A studio shot features an arrangement of Chanel lip products, including a lipstick and two glosses, with a swatch of red lipstick above one of the products. The products are presented against a plain white background, with water droplets on the packaging, suggesting a fresh or dewy effect. The on-screen text, "3 levels of intensity, only 1 rule: shine on.", introduces the collection and its core promise of radiance. The overall aesthetic is clean and luxurious, highlighting the visual appeal of the makeup.
Ran 28 days
Chanel
A collection of Chanel nail polish and lip gloss products are artfully arranged against a plain white background. The products are stacked and positioned to create an abstract shape. The nail polishes are in various shades of pink, deep red, and a pale green. The lip glosses are in complementary shades of pale green, coral, and gold. The text overlay announces the new ROUGE COCO HYDRA GLOSS and highlights its limited-edition shades designed to be paired with LE VERNIS for summer brilliance.
Ran 28 days
Chanel
A still image showcases Chanel N°5 Eau de Parfum and COCO MADEMOISELLE Eau de Parfum Intense vaporizers presented as a gift set on a snowy surface against a dark blue, starry night sky. The gift box is wrapped in white paper with gold accents and a navy blue ribbon. The perfumes are adorned with a gold chain and pearls. Text overlay reads: "Edizione limitata. Offri un regalo straordinario con CHANEL."
Ran 27 days
Chanel
A still life composition features a stack of translucent, yellow, popsicle-like shapes on wooden skewers, interspersed with two Chanel lip gloss tubes. The tubes, one upright and one horizontal, have black caps with gold accents and are covered in water droplets. A small black cube with the Chanel logo sits at the base of the stack. The background is a clean white, with some water splashes visible on the surface.
Ran 24 days
Chanel
A close-up, profile view of a person's face, focusing on their lips and nose. The person is applying a lip gloss with a white applicator. The lips are glossy and appear plump. The background is a plain white, with a subtle warm-toned shadow on the upper left. Text overlays the image, introducing the new ROUGE COCO HYDRA GLOSS and highlighting its features like shine, long-wearing color, and hydrating formula.
Ran 24 days
Chanel
A close-up shot of a young woman with dark hair and bangs, holding a pink object to her ear as if on a phone. She is wearing a gold necklace with pearls and crystals. The text overlay reads "The new ROUGE COCO HYDRA GLOSS. The shine of a lipgloss meets the power of a lip care product. Discover the next-generation lipgloss by CHANEL and its 18 all-new shades, including 438 Charms, a tender pink with coral undertones. #ROUGECOCOHYDRAGLOSS #CHANELMakeu". The creative highlights the product's dual function as a lipgloss and lip care item.
Ran 24 days
Chanel
Two women lounge on beach chairs on a sandy beach, each holding up a magazine. The woman on the left holds a magazine open to a page featuring a close-up of a woman's face and the text "LES BEIGES LE NATUREL EST UN STYLE" and "CHA". The woman on the right holds a magazine open to a page with a collection of Chanel makeup products and the text "CHANEL". The overall aesthetic is chic and summery, with the magazines suggesting a fashion or beauty editorial.
Ran 23 days
Chanel
A close-up studio shot of a Chanel COCO MADEMOISELLE CRUSH ABSOLU perfume bottle. The amber-colored liquid is visible through the glass. The bottle is adorned with a crystal cap and a gold and black label. Strands of pearls are artfully draped around the base of the bottle on a dark, reflective surface. The background is softly blurred with warm, glowing lights, creating an elegant and luxurious atmosphere. On-screen text reads: "CRUSH ABSOLU: el nuevo perfume COCO MADEMOISELLE."
Ran 23 days
Chanel
A pile of pink, purple, and orange confetti shaped like flower petals is shown against a white background. Some of the confetti pieces have subtle floral patterns embossed on them. The text "Scaldale il cuore in un flash." is overlaid on the image. Below this, additional text reads: "Scopri una selezione di fragranze, creazioni make up e prodotti skincare da regalare in uno scrigno unico impreziosito da camelie, creato per la festa della mamma." Hashtags #CHANELBeauty and #CHANELMothersDay are also present.
Ran 21 days
Chanel
A dark, moody shot of a bottle of Bleu de Chanel L'Exclusif perfume. The bottle is centered and reflects light, with the brand name prominently displayed in gold lettering. Text overlays announce the new film "BLEU DE CHANEL L’EXCLUSIF" starring Timothée Chalamet, describing him as a man in search of the absolute with a free spirit who overcomes limits.
Ran 20 days
Chanel

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