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Cos ads

The hooks, angles and offers behind Cos’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
54 days
Visual formats
Hook tactics
Niche
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Two models stand side-by-side, both wearing black double-breasted coats over white tops. The model on the left has blonde hair and is looking slightly down, while the model on the right has dark hair pulled back and is looking directly at the camera. The brand name "COS" is displayed in large white sans-serif font across the center of the image. The copy describes the image as a portrait of faces defining the spirit of today, captured on the streets of New York.
Ran 54 days
Cos
A profile shot of a man with his eyes closed, wearing a dark grey coat. White text overlaid on the image reads "WINTER 2025". The background is dark and out of focus, creating a moody and sophisticated atmosphere. The image appears to be a campaign visual for a fashion collection.
Ran 44 days
Cos
The creative is a plain red background with no discernible imagery or text. The entire visual space is filled with a solid, deep red color. There are no discernible elements, such as text overlays, graphics, or product placements, visible within the frame. The ad relies entirely on its accompanying copy for any messaging or context.
Ran 44 days
Cos
A model with dark hair pulled back poses against a neutral grey background. She wears a dark turtleneck under a fuzzy, grey and white patterned sweater. White text overlaid on the sweater reads "WINTER 2025". The image is a fashion shot, likely for a seasonal collection announcement.
Ran 44 days
Cos
A silhouette of a person in a dark suit is cast against a vibrant red background. The shadow figure is posed dynamically, with one arm extended and the body leaning. The text overlay describes the new winter collection, highlighting traditional materials and contemporary design. The image focuses on the artistic representation of a figure through shadow play, suggesting elegance and style.
Ran 44 days
Cos
A model with dark hair pulled back poses against a neutral grey background. She is wearing a dark turtleneck under a fuzzy, grey and white patterned sweater. White text overlaid on the sweater reads "WINTER 2025". The image has a soft focus and a muted color palette, evoking a sense of seasonal fashion.
Ran 44 days
Cos
A close-up shot focuses on the eyes and lips of a woman, with the brand name "COS" prominently displayed in white text across her face. The woman is wearing a light-colored garment that drapes around her neck. The overall aesthetic is minimalist and sophisticated, highlighting the model and the brand's identity. The text introduces the Spring/Summer 2026 collection featuring Vittoria Ceretti and discusses the evolution of the modern wardrobe with a focus on everyday sophistication, reinterpreted icons, innovative design, and material sensitivity.
Ran 42 days
Cos
A close-up, slightly out-of-focus shot of a person's face, with the brand name "COS" in large white letters superimposed on the left side. The text overlay announces the Spring/Summer 2026 collection featuring Alexander Skarsgård, describing the reinterpretation of classic menswear with innovation and craftsmanship.
Ran 42 days
Cos
The creative features a close-up, out-of-focus shot of a person's ear and the side of their face. The brand name "COS" is displayed in large, white, sans-serif font in the center-left of the frame. The accompanying text announces Alexander Skarsgård as the ambassador for the COS Spring-Summer 2026 collection, highlighting the collection's modern updates to the male wardrobe with artistic finishes and thoughtful materials that reflect the brand's craftsmanship.
Ran 42 days
Cos
A close-up shot focuses on a model's eye and lips, with the brand name 'COS' displayed in large white letters across the center of the image. The model is wearing a light-colored garment that drapes around their neck. The text overlay introduces the new collection, emphasizing its role in evolving the modern wardrobe with a consistent vision of everyday sophistication.
Ran 42 days
Cos
A close-up shot of a person's face, focusing on their eye and lips. The word "COS" is displayed in large white sans-serif font across the center of the image. The person is wearing a light-colored garment that partially covers their neck and shoulder. The overall aesthetic is minimalist and fashion-oriented, with a soft focus and neutral color palette.
Ran 42 days
Cos
A close-up, slightly out-of-focus shot of a person's face, with the brand name "COS" in large white letters superimposed on the left side. The text overlay announces the Spring Summer 2026 collection featuring Alexander Skarsgård, and describes the collection's focus on modern wardrobes, innovative design, material intelligence, and craftsmanship. The overall aesthetic is minimalist and sophisticated.
Ran 42 days
Cos
A close-up shot of a person's face, focusing on their eye and lips, with the brand name "COS" overlaid in large white sans-serif font in the center of the image. The person is wearing a light-colored garment that partially covers their neck and shoulder. The overall aesthetic is minimalist and sophisticated, with soft lighting and a shallow depth of field.
Ran 42 days
Cos
The creative features a close-up, partially blurred image of a person's face and ear on the right side, with the white text "COS" centered on the left. The copy, presented in Italian, announces "Spring Summer 2026 with Alexander Skarsgård." It describes the new collection as exploring archetypes of menswear through innovative design elements, with a focus on material selection and quality.
Ran 42 days
Cos
A close-up shot focuses on the eyes and mouth of a woman, with the brand name "COS" overlaid in large white sans-serif font across her face. The text in the ad copy, which is not visible on the creative, mentions the Spring/Summer 2026 collection featuring Vittoria Ceretti and describes a timeless vision of everyday luxury with innovative design elements and a focus on material selection and quality.
Ran 41 days
Cos
A close-up shot of a woman's face, with the brand name "COS" overlaid in large white text in the center. The woman's eyes are looking directly at the camera, and her lips are slightly parted. She is wearing a light-colored garment draped around her neck. The text announces Vittoria Ceretti as the ambassador for the COS Spring-Summer 2026 collection, highlighting a timeless vision of everyday luxury and quality craftsmanship.
Ran 41 days
Cos
A close-up shot of a woman's face, focusing on her eyes and mouth. The word "COS" is displayed prominently in white text across her cheek. The background is softly blurred, with a hint of a light-colored garment draped around her neck. The text suggests a new collection and a vision of everyday luxury, featuring Vittoria Ceretti.
Ran 41 days
Cos
A close-up shot of a person's face, focusing on their eye and lips. The word "COS" is displayed in large white sans-serif font across the center of the image. The person is wearing a light-colored garment that partially covers their neck and shoulder. The overall aesthetic is minimalist and fashion-forward, with soft lighting and a shallow depth of field.
Ran 41 days
Cos
The image features a stylized, pink-toned palm tree against a hazy, light background. The word "COS" is displayed in large, white, sans-serif font across the center of the palm tree's fronds. The overall aesthetic is minimalist and evokes a sense of summer and relaxed vacation vibes, aligning with the provided copy about a modern wardrobe influenced by the Riviera spirit and the relaxed pace of summer.
Ran 40 days
Cos
The image shows a palm tree with a pinkish hue against a light, hazy background. The word "COS" is displayed in large, white, sans-serif font across the center of the palm tree. The text overlay describes a modern wardrobe that evokes the spirit of the Riviera and reflects the natural lightness of summer.
Ran 39 days
Cos

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