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Country Road ads

The hooks, angles and offers behind Country Road’s Facebook and Instagram ads, filed by format and niche.

Ads
19
Newest ad
October 2026
Main niche
Fashion 19
Top formats
Updated
Oct 31, 2026
Longest run
11 days
Visual formats
Hook tactics
Niche
Format
Hook1 selected
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A close-up shot shows several neatly folded towels in muted pastel colors (mint green, beige, and white) draped over a rustic wooden chair. The "COUNTRY ROAD" logo is subtly visible on one of the mint green towels. The overall aesthetic is soft, airy, and evokes a sense of calm and comfort, suggesting a luxurious home environment perfect for summer relaxation.
Ran 11 days
Country Road
A young child with curly hair is sitting on a white plastic chair outdoors. The child is wearing a cream-colored, ruffled dress with a subtle pattern. White text that reads "COUNTRY ROAD" is overlaid on the image, centered horizontally and positioned in the lower half of the frame. The background consists of a textured white wall and a blue stripe above it.
Ran 11 days
Country Road
A close-up, overhead shot shows a white linen placemat on a wooden table. On the placemat are a cloud-shaped white ceramic dish with a thin red border and a blue rim, a light blue egg cup holding a brown egg, and a clear glass with pink swirls filled with water. A silver spoon rests in the foreground. The words "COUNTRY ROAD" are overlaid in large, white, sans-serif font across the center of the image.
Ran 11 days
Country Road
A neatly made bed with white sheets and pillows is shown, covered by a grey and white striped duvet. The brand name "COUNTRY ROAD" is overlaid in large white sans-serif font across the center of the image. The scene is bright and airy, suggesting a bedroom setting with a bedside table and a glass of water visible on the right. The overall aesthetic is clean and minimalist, focusing on the bedding and the brand's identity.
Ran 11 days
Country Road
A close-up shot shows several plush bath towels draped over a wooden chair. The towels are in muted colors like light blue and beige, with one a soft white. A textured yellow bath sponge rests on top of the folded towels. The bottom half of the image is a dark grey background with white text announcing "ONLINE AND IN-STORE 20% OFF BATH TOWELS*" followed by smaller text detailing the offer's conditions.
Ran 7 days
Country Road
Two young children, a boy and a girl, are looking out through a glass window. The boy on the left has curly dark hair and is raising his hand to the glass. The girl on the right has blonde hair and is looking to the side. The brand name "COUNTRY ROAD" is overlaid in large white sans-serif font across the center of the image. The overall impression is one of children looking out from indoors, perhaps waiting for something or someone.
Ran 6 days
Country Road
Two young children, a boy and a girl, are looking out of a window, their hands pressed against the glass. The boy in the foreground has curly brown hair and is wearing a grey t-shirt with a blue checkered pocket. The girl on the right has blonde hair and is wearing a white top with a pineapple print. White text overlaid on the image reads "COUNTRY ROAD". The overall scene evokes a sense of childhood innocence and perhaps longing, with the children appearing to be looking out at something or someone.
Ran 6 days
Country Road
The creative is a solid red background with white text. The top of the screen reads "SALE". Below that, in larger font, it says "NEW MARKDOWNS*". At the bottom of the screen, it reads "COUNTRY ROAD". The text "SALE" acts as the hook, immediately informing the viewer of a sale event.
Ran 6 days
Country Road
A top-down view of several Le Creuset cast iron pots and pans in deep green and burgundy colors, arranged on a textured beige tablecloth. The pots are in various sizes, with lids on most of them. The bottom portion of the image features a cream-colored background with text overlay. The text reads "COUNTRY ROAD" in a simple serif font, followed by "THE HOLIDAYS" in a larger, bold serif font, and "gift guide" in an elegant script font below it. The overall aesthetic is warm and inviting, suggesting a holiday gift guide.
Ran 5 days
Country Road
A woman stands on a beach with the ocean and dunes in the background. She is wearing a white, open-collared shirt with intricate cut-out details. The text "Still on your mind?" is overlaid on the image. The ad copy suggests shopping for occasionwear, summer accessories, and everyday essentials.
Ran 5 days
Country Road
A young man walks along a sandy beach with the ocean on his left and rolling green hills in the distance. He is wearing a white t-shirt and light-colored linen pants, with a striped towel draped over his shoulders. The sun is low in the sky, casting a long shadow behind him. Text overlays the image, reading "Part memories, part moments. Familiar, effortless and distinctly Australian."
Ran 5 days
Country Road
The image shows a neatly made bed with striped pillows and a striped duvet. White shutters are visible in the background above the bed. The text "COUNTRY ROAD" is overlaid in large white sans-serif font across the duvet. The scene evokes a sense of calm and comfort, suggesting a bedroom setting perfect for summer relaxation.
Ran 5 days
Country Road
A stack of folded towels in various plaid patterns and colors are laid out on a woven mat. One towel is blue with white text that reads "COUNTRY ROAD". Below the towels, overlaid on a cream background, is text that reads "COUNTRY ROAD" in a simple font, followed by "THE HOLIDAYS" in a larger, bold serif font, and then "gift guide" in a script font. The overall impression is a curated collection of items suitable for holiday gifting.
Ran 5 days
Country Road
A man leans against a wooden post, looking directly at the camera. He is wearing a dark green short-sleeved shirt with a white embroidered pattern of leaves and squares, and light-colored linen pants. The text "COUNTRY ROAD" is overlaid in large white sans-serif font across the man's torso. The background features wooden shutters and some greenery, suggesting a relaxed, warm-weather setting.
Ran 5 days
Country Road
Two pairs of dark-rimmed sunglasses are displayed on a woven straw mat. The sunglasses are positioned diagonally, with one pair slightly overlapping the other. Scattered around the sunglasses are three seashells. White text is overlaid on the image, reading "sunglass hut". Below the image, more text states "NOW AVAILABLE ONLINE AT COUNTRY ROAD" in a smaller font, followed by "COUNTRY ROAD" in a much larger, bold font.
Ran 5 days
Country Road
A vertically oriented product shot of a beach towel with alternating wide beige and white stripes. The towel has a fringe detail along the top and bottom edges. The brand name "COUNTRY ROAD" is subtly embossed in white text vertically along the left side of the towel. The background is a plain, light grey. The copy overlays the image, describing the towel as an iconic summer staple made from Australian cotton, suitable for various outdoor activities.
Ran 5 days
Country Road
A woman walks along a grassy dune overlooking the ocean under a clear blue sky. She is wearing a green and white striped sleeveless top with a bow detail at the neck and white knee-length shorts. The brand name "COUNTRY ROAD" is displayed in large white sans-serif font across the center of the image. The overall aesthetic is relaxed and summery, suggesting a casual yet stylish outdoor experience.
Ran 5 days
Country Road
A close-up, overhead shot of a woven tote bag with brown and white stripes is displayed against a plain, light peach background. Two small orange fruits, possibly kumquats, are placed on the bag. Text overlays the bottom half of the image, with "COUNTRY ROAD" in a simple font, followed by "THE HOLIDAYS" in a larger, bold serif font, and "gift guide" in an elegant script font below that. The overall aesthetic is clean and focused on the product and the holiday gifting theme.
Ran 5 days
Country Road
The creative is a yellow background with black text. The top of the screen reads "ONLINE EXCLUSIVE". The main text in large font states "40 HOURS, 40% OFF SELECTED FULL PRICED STYLES". Below this, in smaller text, it says "*Exclusions apply. Offer ends 11.59pm (AEDT) Sunday, 1 November 2026." The bottom of the screen displays the brand name "COUNTRY ROAD".
Ran 2 days
Country Road

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