Fleur du Mal ads

The hooks, angles and offers behind Fleur du Mal’s Facebook and Instagram ads, filed by format and niche.

How Fleur du Mal builds them

21 ads

What Fleur du Mal's ads are made of, row by row.

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Longest running

All 21

The Fleur du Mal ads that ran longest.

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The video opens with a black screen and the brand name "FLEUR DU MAL" in large white capital letters. The text is centered and takes up the majority of the screen. The visual is static and text-based, with no other imagery or motion present. The ad is built to immediately present the brand name to the viewer.
Active · 2 days
A full-length studio shot of a model standing against a plain white background. She is wearing a black satin slip dress with thin straps and black strappy heels. Her hair is pulled back, and she is looking directly at the camera with a neutral expression.
Active · 2 days
A model wearing a floral embroidered corset and a black skirt sits on the hood of a black vintage car against a dark background. The brand name is printed in large white serif letters in the center, with the phrase 'BETTER THAN FLOWERS' underneath in a bold, clean font.
Active · 2 days
A model in a yellow lace bra and panty set poses against a plain background. Text overlays appear throughout the video, including "THE ZEST YOU'VE EVER HAD" and "FLEUR DU MAL 4-WAY STRETCH LACE LINGERIE". The model interacts with the lingerie by touching her stomach and pulling at the waistband of the panties.
Active · 2 daysVideo
A studio-shot image of a model from the chest up, wearing a bright red satin triangle bra and matching ruffled bottoms. The model is posed against a plain, light-colored background with her hand resting on her hip. The lighting is soft and even, highlighting the texture of the satin fabric.
Active · 2 days
A model is shown from the chest down, wearing a white lace corset and matching lace thong. She is posed against a plain, neutral-toned studio backdrop, with her hand resting near her shoulder. The lighting is soft and focused, highlighting the texture of the lace and the silhouette of the lingerie.
Active · 2 days
A model is captured in a studio setting against a shimmering, silver glitter backdrop. She is wearing a white lace corset top and matching lace underwear, posing with her hands gently resting on her chest. The lighting is bright and even, highlighting the intricate lace details of the lingerie set.
Active · 2 days
The video opens with a close-up of a woman wearing a black bodysuit, with text overlay stating "the bodysuit on everyone's wishlist is officially back in stock." The camera then pans out to show the full body of the model posing. Throughout the video, the model is shown from different angles, highlighting the fit and design of the bodysuit. The brand name "FLEUR DU MAL" appears on screen in the latter half of the video.
Active · 2 days
The video shows a model wearing a bright pink lingerie set. Text overlays highlight "FLEUR ICONS:" and "LE STRETCH LACE". The model poses and adjusts the lingerie, with quick cuts showing different angles and close-ups of the product. The setting appears to be outdoors at night, with a car visible in the background.
Active · 2 days
A model wearing a gold-colored embroidered bra and dark sunglasses poses against a dark, moody background. The brand name is printed in large white letters across the center of the image, with the product name underneath in smaller white text.
Active · 2 days
A studio-shot image of a model from the chest down, wearing a black lingerie set consisting of a bra, a garter belt, and stockings. The model has her hands on her hips, posing against a plain, light-colored background. There is no text or branding visible on the image itself.
Active · 2 days
The video showcases a delicate lingerie set with star embroidery. Close-up shots highlight the intricate details of the fabric, bows, and star charms. Text overlays read "CONSIDER US STARSTRUCK" and "FLEUR DU MAL", emphasizing the brand and the celestial theme of the collection. The overall aesthetic is elegant and romantic.
Active · 2 days
A flat-lay photograph of a black lingerie set consisting of a strappy bra and matching thong. The items are laid out on a vibrant orange surface, with a portion of a dark object visible in the bottom right corner. The brand name is printed in white at the bottom of the image.
Active · 2 days
A model is shown wearing a bright lime green lace bra and panty set. Text overlays read "MEET BIANCA" and "NOW IN LIME PUNCH". The video shows close-ups of the lingerie and the model posing, with the brand name "FLEUR DU MAL" appearing later in the video. The overall aesthetic is intimate and fashion-focused.
Active · 2 days
A woman in white lace lingerie stands in a doorway, looking over her shoulder. Text overlays appear throughout the video. The first overlay reads "DON'T SEND FLOWERS." The second reads "SEND FLEUR." The final overlay reads "FLEUR DU MAL."
Active · 2 days
The video shows two women in lingerie and a white blazer dress, posing near a vintage car. The text "FLEUR DU MAL" is overlaid on the screen. The women are shown dancing and posing, with a focus on the lingerie and the overall aesthetic. The scene is dark and moody, with a spotlight effect on the models.
Active · 2 days
A woman in a shimmering gold dress walks through a hallway and turns to the camera. Text overlays appear on screen, first reading "THE DRESS" and then "FLEUR DU MAL". The video is shot in a dynamic, fashion-forward style.
Active · 2 days
A woman is getting ready for a girls' night out. She shows off a black dress that she says is from Fleur du Mal, highlighting its supportive and comfortable design. She then pairs it with kitten heels and hoop earrings, and walks out into the city.
Active · 2 daysVideo
A model with long brown hair poses in a dimly lit garage setting, wearing a sheer red lace lingerie set. She is holding the fabric of the top with both hands near her shoulders. The brand name and a short phrase are printed in white, bold, serif font across the center of the image.
Active · 2 days
A studio-style product shot of black bondage-inspired lingerie laid flat on the hood of a bright red car. The brand name and a tagline are printed in white, elegant serif font at the top of the image. The lighting is warm and highlights the texture of the fabric against the glossy car surface.
Active · 2 days

How Fleur du Mal makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Fleur du Mal's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Fleur du Mal advertises on Facebook and Instagram

The library holds 21 ads from Fleur du Mal in Fashion. Its most common visual formats are Text Overlay (14 ads), Model Shot (8) and Studio Shot (5). Its ads most often open on Direct address (3 ads), Relatability (3) and Bold claim (2) hooks.