Free Fly Apparel Winning Ads

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The ad showcases three vertically stacked panels. The top panel depicts a person using a hand plane on wood, with shavings visible. The middle panel features a woman smiling and holding tools next to a doorway, with the text 'So. Damn. Soft.' overlaid. The bottom panel reveals a different person working on wood. The overall composition conveys a sense of craftsmanship and comfort in clothing.