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Gucci ads

The hooks, angles and offers behind Gucci’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
201 days
Visual formats
Hook tactics
Niche
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A close-up, dark, and moody shot focuses on the texture of a black leather garment. The iconic GUCCI logo is prominently displayed in white, sans-serif font across the center of the image. The lighting creates dramatic shadows and highlights on the fabric, emphasizing its luxurious quality. There is no additional text or offer present in the creative.
Ran 201 days
Gucci
A close-up, dark, and moody shot focuses on the texture of a black leather garment, possibly a jacket or coat. The iconic white Gucci logo is prominently displayed in the center of the frame, creating a stark contrast against the dark background. The lighting highlights the sheen and subtle wrinkles of the leather, emphasizing its luxurious quality. There is no discernible copy or offer present in the creative.
Ran 186 days
Gucci
The image features the word "GUCCI" in large white serif font centered on a dark, textured background. The background appears to be a close-up of a dark, possibly leather, material, with subtle lighting that creates shadows and highlights. The text is the primary focus, overlayed on this abstract, luxurious texture. The overall impression is one of high fashion and brand prominence.
Ran 86 days
Gucci
Two men are running outdoors in front of a large, ornate building. The man on the left wears a blue, floral-patterned shirt and shorts, while the man on the right wears a white t-shirt and pants. The Gucci logo is overlaid in large, white letters across the center of the image. The text "La nouvelle campagne à Monte‑Carlo saisit ce moment suspendu où tout devient possible d’une heure à l’autre." is also present on the screen, suggesting a narrative or campaign theme.
Ran 49 days
Gucci
A close-up studio shot features a model wearing large, black, cat-eye sunglasses with gold accents on the temples. The model has short, dark, wavy hair and is wearing a black leather blazer over a dark collared shirt. They are touching their neck with one hand, revealing a gold ring on their index finger. The background is a plain white, creating a minimalist and high-fashion aesthetic. The image focuses on the model's face and upper body, highlighting the sunglasses and the overall chic style.
Ran 48 days
Gucci
A close-up, low-angle shot focuses on the lower half of a person's face, wearing black Gucci sunglasses. The Gucci logo is visible on the arm of the sunglasses. Large white text spelling out "GUCCI" is overlaid on the image, centered in the frame. The background is a soft, out-of-focus brown tone, highlighting the product and brand name.
Ran 48 days
Gucci
The image shows two men running outdoors in front of a large, ornate building. The Gucci logo is prominently displayed in white text across the center of the image. One man is wearing a colorful floral shirt, and the other is in a white t-shirt and pants. A dog is also visible running in the background. The text overlay reads: "La nuova campagna ambientata a Monte Carlo cattura la sensazione che l'ora seguente possa condurre ovunque."
Ran 45 days
Gucci
A pair of burgundy velvet Gucci heels embellished with rhinestones and a matching Gucci handbag are artfully arranged against a white background. The handbag features the iconic Gucci green and red stripe. The text overlay reads "A precious gift curated for every occasion to deliver happiness."
Ran 43 days
Gucci
A woman with wet hair, wearing a grey collared shirt and a dark skirt, sits outdoors surrounded by dried grasses and flowers. She holds up a pink bottle of Gucci Flora Gorgeous Gardenia Intense perfume. The text on the screen reads: "Miley Cyrus bringt ihre freie, unbeschwerte Art in Gucci Flora Gorgeous Gardenia Intense ein. #GucciBeauty #GucciFlora". The overall aesthetic is natural and bohemian.
Ran 31 days
Gucci
A close-up, low-angle shot of a person wearing black Gucci sunglasses. The Gucci logo is visible on the arm of the sunglasses. Large white text overlaid on the image reads "GUCCI". The overall aesthetic is sleek and sophisticated, focusing on the product and brand identity.
Ran 31 days
Gucci
A close-up studio shot of a woman wearing large black-rimmed glasses and a taupe trench coat. Her left hand is resting on her cheek, and her hair is styled wet. The background is a plain white. On-screen text reads "New silhouettes, signature designs."
Ran 31 days
Gucci
A close-up studio shot of a model wearing large, black-rimmed glasses. She has wet hair slicked back and is resting her head on her hand, looking directly at the camera with a neutral expression. The text 'Women's Sunglasses & Optical Frames' is overlaid on the image. The overall aesthetic is high-fashion and editorial.
Ran 31 days
Gucci
A close-up shot of a woman wearing large, dark Gucci sunglasses and a black turtleneck. The word "GUCCI" is displayed in large white sans-serif font across the lower half of the image, overlaying her mouth and chin. The text in the ad copy explains that the new Gucci Eyewear campaign combines personal viewpoints with contemporary perspectives.
Ran 28 days
Gucci
A close-up shot of a woman wearing large, dark sunglasses and a black turtleneck. Her blonde hair is styled in loose waves. The word "GUCCI" is displayed in large, white, sans-serif font across the lower half of the image, overlaying her face and neck. The overall aesthetic is glamorous and high-fashion, with a focus on the brand's iconic logo and the accessory.
Ran 28 days
Gucci
A close-up shot of a woman with blonde, wavy hair, wearing large, dark sunglasses and a black turtleneck. The word "GUCCI" is displayed in large, white, sans-serif font across the lower half of her face, overlaying her lips and chin. The overall aesthetic is glamorous and high-fashion, with a focus on the brand's iconic name and the accessory.
Ran 28 days
Gucci
A close-up shot of a woman with blonde hair, wearing large, dark Gucci sunglasses and a black turtleneck. White text that reads "GUCCI" is overlaid on the image, centered over her mouth. The overall aesthetic is glamorous and high-fashion, with a focus on the brand's iconic status and the contemporary style of the eyewear. The text directly addresses the viewer, introducing the new Gucci eyewear campaign.
Ran 28 days
Gucci
A close-up shot of a woman wearing large, dark Gucci sunglasses and a black turtleneck. Her blonde hair is styled in loose waves. The word "GUCCI" is displayed in large, white, sans-serif font across the lower half of the image, overlaying her face and neck. The copy explains that the new Gucci Eyewear campaign presents personal perspectives through a contemporary lens.
Ran 28 days
Gucci
A close-up studio shot features a model with voluminous blonde hair, wearing large, tortoiseshell-patterned sunglasses with gold accents and a black turtleneck. The sunglasses are the main focus, with the Gucci logo visible on the side. The text overlay announces the bold silhouettes of the Spring-Summer 2026 Eyewear collection, highlighting the product's design features.
Ran 24 days
Gucci
A close-up, dark, and moody shot focuses on the texture of a black leather garment. The iconic Gucci logo is prominently displayed in large, white, serif font across the center of the image. The lighting creates dramatic shadows and highlights on the fabric, emphasizing its luxurious quality. There is no additional text or offer presented in the creative.
Ran 24 days
Gucci
A young Asian woman with dark hair and makeup sits in a black butterfly chair. She is wearing a black sports bra, a black zip-up jacket, and black leggings. She is holding a small white handbag with a colorful floral pattern. The background shows a swimming pool and a tiled patio. The image is a full-body shot, with the woman's legs crossed and her arm resting on her head. There is no text on the creative.
Ran 22 days
Gucci

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