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Il Makiage ads

The hooks, angles and offers behind Il Makiage’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Beauty / Personal Care 20
Top formats: Product Demo8
Testimonial7
Polls and Quizzes5
Updated: Oct 31, 2026

Longest run: 94 days
Visual formats: Text Overlay14
Product Image6
Before and After2
Hook tactics: Question5
Curiosity4
Relatability4

Niche

Format2

Hook1

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A close-up shot of a large, silver, dome-shaped object is centered in the frame, resting on a deep red, satin-like fabric. To the left, a green palm frond is visible. Above the dome, a glass candle holder with a white candle is positioned. White text overlaid on the image reads: "Mach das Quiz und finde deinen perfekten Farbton." The overall aesthetic is luxurious and hints at a beauty or cosmetic product.

Ran 94 days

A close-up shot of a person's face with heavy contouring applied, creating dramatic shadows and highlights. The text "IF YOU HAVE TO DO THIS..." is overlaid at the top of the image. The person is holding a makeup sponge, suggesting they are in the process of blending the makeup. The overall visual is focused on the extreme application of contouring techniques.

Ran 88 days

The image shows a bottle of Il Makiage foundation with its cap off, next to it is a receipt showing the original price of €49 crossed out and the final price of €4.95. The text at the top asks "Test before buying? Is this really real?" and the receipt details the product as "WOKE UP LIKE THIS - FOUNDATION FOR FLAWLESS SKIN Serie CL, Original Natural Matte SHADE #105". The final price is circled in pink.

Ran 60 days

A close-up shot of a woman applying foundation with a makeup brush. The text overlay reads "Ella es perfecta, pero..." which translates to "She is perfect, but...". The woman's face is partially covered in foundation, and she is looking directly at the camera with a neutral expression. The visual suggests a common makeup application scenario, hinting at a potential problem or imperfection that the product aims to solve.

Ran 55 days

A close-up shot of a silver, dome-shaped lid with a small knob on top, placed on a dark red, satin-like fabric. To the left of the lid, a green palm leaf is visible. In the upper right corner, a white candle in a glass jar is lit. White text overlaid on the image reads "Réponds au quiz pour trouver ta teinte" which translates to "Take the quiz to find your shade." The bottom of the image shows a thick, gold chain-like accessory.

Ran 54 days

Ran 51 days

A split-screen image shows a close-up of a woman's face, divided vertically. The left side shows her skin with visible wrinkles and texture, appearing bare or with minimal product. The right side shows the same woman with makeup applied, her skin appearing smoother and more even-toned. Text overlaid at the top of the image reads: "At age 64 I finally found my forever foundation!"

Ran 51 days

A close-up shot of a woman applying foundation to her cheek with a makeup brush. White text overlay at the top of the image reads "Take the PowerMatch Quiz." The woman has light skin with freckles and is looking towards the camera with her mouth slightly open. The background is blurred and shows a hint of a map on the wall.

Ran 49 days

The creative shows a bottle of IL MAKIAGE foundation and its cap. A white card displays product details and a price breakdown. The text on the card reads "TRY BEFORE YOU BUY WOKE UP LIKE THIS - FLAWLESS BASE FOUNDATION Series CL, Original Natural Matte SHADE #105 QTY: 1". Below this, "Subtotal £39" is crossed out, replaced by "£4.95" which is circled in pink. The hook "Try it before you buy it? Is this FOR REAL?" is displayed above the card.

Ran 45 days

A studio shot of a bottle of IL MAKIAGE foundation against a white background. The bottle is square with a black pump dispenser and a black cap lying on its side next to it. The text "IL MAKIAGE" is printed vertically in black on the front of the bottle. The copy "Beauty products that works as hard as you do. 💥 High-performance formulas. Serious payoff. Find your new favorite." is overlaid on the image.

Ran 42 days

Ran 42 days

The creative is a split-screen video. The top panel shows a woman with no makeup, holding a bottle of IL MAKIAGE foundation. The bottom panel shows the same woman with full makeup, looking at the camera. Text overlays in the bottom panel highlight the product's benefits and offer a quiz to find the right shade, with a "Test Before You Pay" and "Test at Home for 14 Days" offer. The hook is a relatable statement about achieving a long-lasting, hydrating finish with natural coverage from just one pump of the foundation.

Ran 41 days

A product shot displays rows of Il Makiage foundation bottles, each with a swatch of foundation above it, showcasing a range of skin tones. Above the product, large black text reads "This quiz matched me better than in stores." in a bold serif font, with the word "better" highlighted in pink. Below the quote, "SARAH C." is written in smaller grey text, indicating a customer testimonial. The overall presentation is clean and highlights the variety of shades available.

Ran 40 days

A woman with a white headband is holding a bottle of foundation. She is looking up and to the side as if speaking. Text overlays the top of the image and lists four reasons why the foundation is essential for a specific person. The reasons highlight the natural finish, buildable coverage, lightweight feel, and firming hyaluronic acid of the product.

Ran 38 days

A close-up shot of a woman applying foundation with a makeup brush. Text overlayed on the image asks "¿Te has enterado?" (Have you heard?). The woman has freckles and is looking towards the camera. The visual focuses on the application of the product, suggesting a demonstration or tutorial. The overall impression is a beauty advertisement highlighting a foundation product.

Ran 37 days

A close-up shot of a woman applying makeup to her face with a large brush. Text overlays read "Ciao Italia! Hai saputo la notizia?" The woman has freckles and is looking directly at the camera with her mouth slightly open. The ad uses a quote from Cosmopolitan about the "Woke Up Like This" foundation by IL MAKIAGE, highlighting over 25 million satisfied customers, 600,000 five-star reviews, a "try before you buy" option, and a 14-day return policy.

Ran 36 days

A close-up shot of a large, metallic, dome-shaped object is shown, with a small, decorative knob on its surface. The background is a rich, dark red fabric, possibly satin, with a hint of greenery on the left and a white candle in a glass jar on the top right. White text is overlaid on the image, with the main hook reading "Réponds au quiz pour trouver ta teinte" (Answer the quiz to find your shade).

Ran 34 days

A close-up shot of a woman's face as foundation is applied with a makeup brush. Text overlay on the image reads "This foundation covers everything." The woman has some blemishes on her skin that are being covered by the foundation. She is wearing gold hoop earrings.

Ran 34 days

Ran 33 days

A young woman with long brown hair is shown close-up, holding a black tube of makeup. Text overlayed on the image reads "Avant, après." which translates to "Before, after." The woman is looking towards the camera with a neutral expression. The background shows a staircase and a light fixture. The creative implies a transformation or result from using the product.

Ran 32 days