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Ipsy ads

The hooks, angles and offers behind Ipsy’s Facebook and Instagram ads, filed by format and niche.

Ads
9
Newest ad
October 2026
Main niche
Beauty / Personal Care 9
Top formats
Updated
Oct 31, 2026
Longest run
152 days
Visual formats
Hook tactics
Niche1 selected
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Hook
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9 ads

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A bright pink background features an arrangement of various beauty products. Prominently displayed at the top is the text "IPSY FLASH SALE" followed by "ONLY $15 $5" with the $15 crossed out, indicating a price reduction. Below this, it reads "+ SHIPPING FOR YOUR FIRST BAG". The products include makeup palettes, lipsticks, serums, moisturizers, and hairspray, all artfully arranged on white platforms.
Ran 152 days
Ipsy
A collection of makeup and beauty products are arranged on pink pedestals against a bright pink background. The text "ONLY $15 $5 + SHIPPING FOR YOUR FIRST BAG" is prominently displayed at the top. Below the products, the text "UP TO $70 WORTH OF BEAUTY FAVES" is shown, followed by "Terms apply." The creative showcases various beauty items like foundation, lipstick, hair products, and perfume, suggesting a curated beauty bag offer.
Ran 147 days
Ipsy
A person's hands are shown opening a dark pink makeup bag with a snake and star pattern. The bag is being pulled out of a matching pink box filled with pink crinkle paper. White text overlaid on the image reads "This is my IPSY Bag." The creative is a lifestyle image with text overlay, showcasing an unboxing experience.
Ran 117 days
Ipsy
A collection of makeup products is displayed against a bright pink background. The text "ONLY $15 $10 + SHIPPING FOR YOUR FIRST MONTH BACK" is prominently featured at the top. The products include eyeshadow palettes, lip glosses, a bronzer, under-eye masks, and makeup bags. The overall presentation is vibrant and focuses on a discounted offer for new subscribers.
Ran 87 days
Ipsy
A promotional image displays two pink and white bandana-print pouches. The larger pouch is a drawstring bag, and the smaller is a flat zippered pouch. Bold black text at the top reads "ONLY $10", with a pink strikethrough over "$15" to indicate a discount. Below this, smaller text states "+ SHIPPING FOR YOUR FIRST MONTH BACK". A black button at the bottom reads "REJOIN NOW", and "Terms apply." is written below it.
Ran 67 days
Ipsy
A collection of makeup and beauty products are arranged on pink pedestals against a pink background with confetti. The text "IPSY'S FALL SALE" is at the top, followed by "YOUR FIRST MONTH STARTS AT ONLY $15 $5 + SHIPPING". The products include various bottles, tubes, brushes, and compacts from brands like Benefit, Haus Labs, Marc Anthony, Fenty Beauty, and Make Up For Ever. The overall presentation is bright and emphasizes the discounted price for a first-time subscription.
Ran 46 days
Ipsy
A Halloween-themed sale graphic displays various makeup and beauty products arranged around a mug of whipped cream and pumpkins. The prominent text announces "HALLOWEEN SALE" and "YOUR FIRST MONTH STARTS AT ONLY $15 $5 + SHIPPING", highlighting a discounted price. Additional text at the bottom reads "Terms apply."
Ran 32 days
Ipsy
A collection of makeup and beauty products are arranged on a blue surface against a sparkling blue background. The products include a hair spray, lipsticks, an eyeshadow palette, a primer, and a hair protectant spray. Text overlays on the image read "GHOST YOUR OLD ROUTINE" and "REJOIN TO GET $5 OFF". The offer is to rejoin Ipsy and get $5 off the first month back.
Ran 32 days
Ipsy
A collection of makeup and beauty products are displayed on a blue, glittery background. The main text overlay reads "YOUR FIRST MONTH STARTS AT ONLY $15 $5 + SHIPPING". The products include a spray bottle, eyeshadow palette, lipstick, mascara, primer, and a hair product, along with a black drawstring bag and a makeup bag with a spiderweb design. Several disco balls are scattered around the products. The bottom of the image has the text "Terms apply."
Ran 32 days
Ipsy

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