AdSwipeFile

LegalZoom ads

The hooks, angles and offers behind LegalZoom’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Services 20
Top formats
Updated
Oct 31, 2026
Longest run
111 days
Visual formats
Hook tactics
Niche
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A man stands outside a brick building, looking to his right. A sign on an easel in front of the building reads "JOIN OUR BOOK CLUB". The text "What's with" is overlaid on the brick wall. The ad copy states that over 4 million people have formed their business the right way with LegalZoom.
Ran 111 days
LegalZoom
A middle-aged man with glasses and a beard sits at a table in a cafe, looking intently at a laptop. He is wearing a grey cardigan over a white shirt. The background shows a brick wall and blurred cafe seating. Text overlays the image, stating: "We're here to help! Let's learn more about how to name a trustee and use a deed of trust."
Ran 61 days
LegalZoom
The ad features a teal background with white text. The text reads "LEGALZOOM" at the top, followed by the hook "Still invoicing on Venmo? You need an LLC." Below that, it says "Trusted by 5M founders—launch today." An orange button with "Start today" is visible. The bottom half of the ad shows a close-up of a young woman with curly hair looking at her phone. The image is a lifestyle shot with text overlay.
Ran 5 days
LegalZoom
A baker in a green cap and apron smiles at the camera, holding two rounds of dough. The LegalZoom and Mercury logos are at the top, with the headline "Start your LLC and get up to $500" overlaid on the image. The background shows a bakery setting with racks of bread. The ad promotes forming an LLC with LegalZoom and opening a Mercury account to receive up to $500.
Ran 5 days
LegalZoom
The creative displays text written on a whiteboard. The main text reads "Launch your LLC" at the top. Below that, large text says "0%", "ING", "RACY,", and "NTEED*". In the bottom right corner, a hand holds an orange marker. At the very bottom, smaller text provides a disclaimer about LegalZoom. The hook highlights the risk of not having an LLC, implying that LegalZoom offers protection.
Ran 5 days
LegalZoom
A man and a woman, identified as the founders of Function Coffee Co, stand behind a coffee counter. The man wears an apron over a teal t-shirt, and the woman wears a blue and white striped shirt. Text overlays on the image read "There's a lot of anxiety around the legal process in forming a business." and "Tony & Devin Daussat founders of Function Coffee Co". The LegalZoom logo is also visible in the top right corner.
Ran 5 days
LegalZoom
A woman with blonde hair and blue eyes is looking directly at the camera with her mouth open. She is wearing a dark brown cardigan over a white t-shirt. White text overlaid on the bottom of the screen reads "I tried to set". The background is a blurred indoor setting with a large green plant on the left. The overall impression is that she is about to explain something or share an experience.
Ran 5 days
LegalZoom
A middle-aged man with closed eyes is shown in front of a colorful mural. Large white text overlays the image, reading "Your LLC. Your terms." Below this, smaller white text says "We needed an". The man appears to be a business owner, possibly a founder, and the overall aesthetic suggests a personal story related to business setup.
Ran 5 days
LegalZoom
The ad features a dark red background with white text. The top of the ad has the LegalZoom and Mercury logos. The main text reads "Start your LLC and get up to $500". Below this, a large "$500" is displayed in an orange hue. At the bottom, white text says "Launch now" with an arrow pointing to the right. The ad promotes an offer to start an LLC and receive up to $500.
Ran 5 days
LegalZoom
A man and a woman, identified as the founders of Function Coffee Co, stand behind a table at an outdoor event. The man wears a teal t-shirt and a checkered apron, while the woman wears a blue striped shirt. Text overlays on the image read "Skip the stress. Start your LLC with LegalZoom." and "I'm impressed with the ease of getting an LLC with LegalZoom. The worry, stress, hours wasted...gone." Below this, it states "Tony & Devin Daussat founders of Function Coffee Co."
Ran 5 days
LegalZoom
A man and a woman stand behind a table at an outdoor event, smiling at the camera. Text overlays on the image read "Skip the stress. Start your LLC with LegalZoom." and "I'm impressed with the ease of getting an LLC with LegalZoom. The worry, stress, hours wasted...gone." Below that, it states "Tony & Devin Daussat founders of Function Coffee Co." The couple appears to be the founders of Function Coffee Co., and they are sharing their positive experience with LegalZoom for starting their business.
Ran 5 days
LegalZoom
This is a screenshot of a text message conversation on a phone. The conversation starts with a photo of antique dishes, followed by messages about who wants them. The ad creative is a LegalZoom message offering up to 20% off wills or trusts, ending August 31st. The final message from the user expresses a need to create a will.
Ran 5 days
LegalZoom
A man sits in a diner booth, typing on a laptop. A slice of cake and a fork are on the table in front of him. A tablet is propped open in a backpack next to him, displaying the LegalZoom logo and the words "Your LLC." In the background, other patrons are seated in similar booths. The text "Screen images simulated." is visible in the upper right corner of the image. The hook text contrasts the cost of law firms with LegalZoom's set pricing.
Ran 5 days
LegalZoom
A woman wearing a blue apron over a striped shirt stands in what appears to be a commercial kitchen. She is holding a stack of papers and looking off to the side with a slightly stressed expression. On-screen text reads "all ourselves." The scene suggests a busy work environment where someone might feel overwhelmed by their responsibilities.
Ran 5 days
LegalZoom
A woman is sitting on a couch with a microphone in her hand, looking up and speaking. She is wearing a striped sweater and pink shorts. Behind her, there are many pink and white balloons. Text on the screen reads "The balloon business is no joke! Here's what you need to know" and "When I".
Ran 5 days
LegalZoom
A young man in a denim jacket sits in a diner booth, typing on a laptop. In the foreground, a slice of lemon cake sits on a plate. To the right, a hand holds up a tablet displaying the LegalZoom logo and a checklist for forming an LLC: 'Review', 'Submit', 'Filed'. The text overlay contrasts the service with expensive law firms, suggesting LegalZoom offers all-in-one support at a set price.
Ran 4 days
LegalZoom
The ad features the LegalZoom logo at the top, followed by the headline "Operating unofficially? That's risky business." Below this, it states, "Protect your personal assets with an LLC—5M formed and counting." An orange button reads "Start today." The bottom half of the ad shows a man wearing glasses, looking intently at a laptop screen, with a plant and bookshelves in the background. The copy "Join 5M+ businesses that formed their business the right way with LegalZoom." is also present.
Ran 4 days
LegalZoom
The creative features the LegalZoom logo at the top. Below it, large white text reads "We see your 47 open LLC tabs." Further down, smaller text says, "Close them and launch with the #1 online business formation service." An orange button with "Start today" is visible. The bottom half of the creative shows a man wearing headphones, looking stressed and holding his head while looking at a laptop. The overall impression is one of relatable overwhelm with business tasks.
Ran 3 days
LegalZoom
The ad features the LegalZoom logo at the top. Below it, large white text states, "1.5 million businesses missed a required state filing last year." An orange button with white text reads, "Check for free." Below this, a white card with a red exclamation mark icon contains the text, "Your business is inactive." It further explains, "Sunshine Consultants LLC has been marked inactive by the Secretary of State." The card ends with the question, "What's at stake if you wait?"
Ran 3 days
LegalZoom
A woman wearing a blue apron is in a commercial kitchen, looking down at a crepe maker with a crepe on it. Behind her, a framed certificate with a large blue 'A' is held up by a hand wearing an orange sleeve. The text overlay reads, "You didn't start a business for the love of compliance filings." The scene suggests a focus on the less glamorous aspects of running a business.
Ran 2 days
LegalZoom

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