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Lemonade ads

The hooks, angles and offers behind Lemonade’s Facebook and Instagram ads, filed by format and niche.

Ads
18
Newest ad
October 2026
Main niche
Finance / Fintech 18
Top formats
Updated
Oct 31, 2026
Longest run
381 days
Visual formats
Hook tactics
Niche
Format
Hook2 selected
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The creative is a text-only ad with a white background. Large, dark grey sans-serif text dominates the upper portion of the screen, stating "DON'T OVERPAY FOR YOUR TEEN DRIVER WHO BARELY DRIVES YOUR CAR." The word "YOUR" is highlighted in bright pink with an arrow underneath. Below this, in smaller grey text, it reads "(and barely leaves their room 🙄)". At the bottom, the brand name "Lemonade" is displayed in a stylized script font.
Ran 381 days
Lemonade
An illustration features coins falling around a central text block. The text reads "Don't overpay for contents insurance" in large, bold font, followed by the "Lemonade" logo in a script font. The overall aesthetic is clean and minimalist, with a light background and simple line art for the coins.
Ran 361 days
Lemonade
A woman with dark hair and bangs, wearing a dark pink dress with a celestial pattern, looks directly at the camera. She is holding a small, black, circular device in her right hand. Text overlaid on the top of the image reads: "Did you know that traditional car insurance charges younger people more". The background features a wall with string lights and greenery.
Ran 237 days
Lemonade
A close-up shot of a tortoiseshell cat curled up on a grey, textured blanket. A person's hand is gently petting the cat's head and back. Text overlay on the bottom of the image reads: "I had to bring my cat in for a quick eye issue." The video appears to be a personal anecdote shared by a pet owner.
Ran 192 days
Lemonade
A grey tabby cat is lying on its back in a cardboard box, looking towards the camera with one eye squinted. The "Lemonade" logo is at the top center. Text overlays read "DID YOU KNOW?" in a pink speech bubble on the left, and "An emergency vet visit costs $100-$300 before any treatments, medications, x-rays, or surgeries" in grey and pink text on the right. The image highlights the potential cost of emergency vet visits.
Ran 192 days
Lemonade
An illustration depicts the rear end of a white dog with its tail up. A pink 'X' is marked on the dog's hindquarters. To the right of the dog, text reads: "PET INSURANCE IS COMPLICATED, AND PROBABLY EXPENSIVE. WE DON'T NEED TO EVER GO TO THE VET." Below this, in a different pink font, it says: "Jimbo, hasn't pooped in a week." At the bottom, the Lemonade logo is displayed in a script font.
Ran 192 days
Lemonade
A woman with brown hair, wearing a navy blue scrub top and a light blue jacket, is speaking directly to the camera. She has her eyes closed and her mouth is slightly open as if she is in the middle of a sentence. White text overlaid on the bottom of the screen reads "You know what". The background appears to be an office or medical setting with fluorescent lighting and some shelves visible.
Ran 192 days
Lemonade
The ad features the Lemonade logo at the top. Below it, the headline reads "Pet insurance covers more than you think" in large, dark grey text, with "more" highlighted in bright pink. A series of oval-shaped buttons list various medical services covered, such as "BLOOD TESTS," "X-RAYS," "CT SCANS," "MRIS," "LAB WORK," "OUTPATIENT," "SPECIALTY CARE," "EMERGENCY CARE," "HOSPITALIZATION," "SURGERY," "INJECTIONS," and "PRESCRIPTION MEDS." A final pink button says "AND MORE..." The creative is text-heavy, with no imagery of pets or people.
Ran 192 days
Lemonade
A pink, stylized illustration of a dog bone is at the top of the screen. Below it, large, dark gray text asks a question about saying goodbye to a puppy's manhood and cash on the same day. Below the question, the word "Lemonade" is written in a stylized, cursive font. The background is plain white.
Ran 192 days
Lemonade
An illustration shows a cute, cartoonish white puppy wearing a pink cone of shame. Pink sparkles surround the puppy's head. The text on the screen reads, "Pet Insurance doesn't protect your puppy from accidents. It protects you from the vet bill." Below the text, the Lemonade logo is displayed in a stylized script.
Ran 192 days
Lemonade
A person is carrying a small, fluffy dog on their shoulders in a hallway. Text overlays the image, stating that the dog ate a sock, costing $350 to remove. It then mentions that Lemonade Pet Insurance covered the cost the same day, implying the dog can continue eating socks. The final lines promote Lemonade Pet Insurance, stating half of all claims are settled instantly.
Ran 192 days
Lemonade
A woman with brown hair, wearing a dark blue scrub top and a light blue jacket, is speaking directly to the camera. On-screen text reads "You know what". The background appears to be an office or medical setting with fluorescent lighting and a window with blinds. The woman's eyes are closed as she speaks, and her mouth is open. The overall impression is of a personal, unscripted message being shared.
Ran 191 days
Lemonade
A man with a beard, wearing a blue hoodie and white pants, sits on the floor with a French bulldog on his lap. He is looking at the camera and talking, with his hands gesturing. White text overlaid on the image reads: "If your pet gets hurt or develops something before you sign up,". The background shows a home interior with a stone fireplace and a basket with pillows.
Ran 186 days
Lemonade
A man with a beard, wearing a blue hoodie, sits on the floor holding a French bulldog. On-screen text reads: "If your pet gets hurt or develops something before you sign up,". The man is speaking directly to the camera, gesturing with his hands. The background shows a home interior with a stone fireplace and furniture. The creative appears to be explaining a benefit of pet insurance, specifically addressing potential pre-existing conditions.
Ran 185 days
Lemonade
A man with curly hair and glasses is sitting at a table, looking thoughtful with his hand on his chin. Text overlay at the top reads "Uninsured Friend." He is holding a smartphone in his left hand. The background features a brick wall and a framed picture on a shelf. The image appears to be a still from a video, likely depicting a relatable scenario about insurance.
Ran 149 days
Lemonade
A close-up shot of an older man with light-colored hair and blue eyes. He is wearing a dark suit jacket over a blue collared shirt. The text "Hey" is overlaid in white on the lower right side of the image. The man appears to be speaking directly to the viewer. In the background, to the left, is a bookshelf filled with books, and to the right, a blurred window with a frosted appearance.
Ran 139 days
Lemonade
A young woman sits comfortably in bed, wrapped in blankets and wearing a grey hoodie, holding a white mug. She looks towards a laptop screen, which is not fully visible. Overlaid on the image is a large white text box containing the headline "RÉVOLUTIONNAIRE" followed by smaller text that reads "You can insure your apartment in minutes directly from the place where you make the most important decisions." The overall impression is one of convenience and empowerment.
Ran 87 days
Lemonade
An illustration depicts two dark-colored paws reaching towards each other against a dark background. One paw is wrapped in white bandages. Between the paws, a bright pink stylized letter 'L' glows. Below the illustration, white text reads: "Pet insurance doesn't protect your pet from accidents. It protects you from the vet bill." At the bottom, the word "Lemonade" is written in a stylized script.
Ran 27 days
Lemonade

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