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Mammut ads

The hooks, angles and offers behind Mammut’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Sports / Outdoor 20
Top formats
Updated
Oct 31, 2026
Longest run
82 days
Visual formats
Hook tactics
Niche
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The image displays a light purple puffer vest from Mammut, presented against a white background with a red section on the left featuring the Mammut logo. The vest is zipped up and shows the "MAMMUT" branding on the chest. The text "Crag IN Vest" is visible at the bottom of the image. The hook asks "Got an adventure in mind?" and the ad copy mentions the Mammut online shop with details about free returns, a 30-day return policy, and purchasing on account.
Ran 82 days
Mammut
A black Mammut Eiger Nordwand Advanced ML Jacket is shown against a white background with a red panel on the left featuring the Mammut logo. The jacket is zipped up and has multiple zippered pockets. Text overlaying the bottom of the image reads "Eiger Nordwand Advanced ML Jacket". The hook "Got an adventure in mind?" is presented as a question, inviting the viewer to consider their outdoor pursuits and potentially seek the advertised gear.
Ran 82 days
Mammut
A deep red, hooded puffer jacket is shown against a white background. The jacket has a full-zip front and a quilted design. The Mammut logo is visible on the left chest. To the left of the jacket, a red vertical bar contains the Mammut elephant logo. Below the jacket, the text "Glacier Glow IN Hooded Jacket" is displayed. The hook "Zeit für ein Abenteuer?" (Time for an adventure?) is presented as a question, inviting the viewer to consider outdoor activities.
Ran 66 days
Mammut
A dark blue Mammut hooded jacket is shown against a white background. A red vertical bar with the white Mammut logo is on the left side of the image. The jacket is zipped up and has a hood. Text overlay at the bottom reads "Rime IN Hooded Jacket". The hook "Zeit für ein Abenteuer?" is presented as a question, inviting the viewer to consider an adventure.
Ran 45 days
Mammut
A blue and orange Mammut hooded jacket is shown against a white background. The Mammut logo, an elephant, is displayed in a white circle on a red background in the upper left corner. Text overlaying the bottom of the image reads "Eiger Nordwand Pro HS Hooded Jacket". The hook "The mountains won't wait." is presented as a headline, followed by bullet points detailing shipping and return policies.
Ran 39 days
Mammut
The top half of the creative features a bright yellow background with bold black text that reads "SUMMER SALE" and "UP TO 40% OFF". Below this, the Mammut logo is displayed. The bottom half of the creative shows a close-up of a blue, water-repellent jacket with water droplets on it, featuring the Mammut logo. An orange garment is visible behind it, and a blurred green background suggests an outdoor setting.
Ran 34 days
Mammut
The creative features a bright yellow background with bold black text that reads "SUMMER SALE" and "BIS ZU 40% RABATT" (up to 40% discount). Below this, the brand name "MAMMUT" is displayed. The bottom half of the image shows a close-up of a blue jacket with a white Mammut logo, suggesting outdoor apparel. The overall impression is a promotional advertisement for a summer sale.
Ran 33 days
Mammut
The image displays a close-up of a climbing rope with a knot tied in it. The rope is teal with orange threads. To the left, there is a red vertical bar with the Mammut logo, a white elephant, at the top. Below the rope, the text reads "9.9 Crag Workhorse Dry Rope 70m". The ad copy, which is not part of the visual, announces a winter sale with up to 40% off selected equipment.
Ran 27 days
Mammut
A red vertical bar is on the left side of the image, featuring a white Mammoth logo at the top. The rest of the image is white, with a blue rope forming an infinity symbol in the center. The text "8.0 Accessory Cord 50m" is displayed at the bottom of the image.
Ran 27 days
Mammut
A dark blue Mammut hooded jacket is shown against a white background. A red panel with the Mammut logo is on the left side of the image. Text at the bottom of the image reads "Rime IN Hooded Jacket". The copy states "The mountains won't wait. Get the right gear now in the MAMMUT online shop." followed by bullet points about returns and payment options.
Ran 18 days
Mammut
A person is walking across a grassy hill in the mountains at sunrise. They are wearing a beanie, jacket, and pants, and carrying a backpack. The sky is a gradient of pale blue and orange. The text overlay reads: "A crispy morning, self brewed coffee and watching the sun come up AD @mammut". The ad highlights the functionality of the LOOPINSULATION jacket in cold mountain conditions.
Ran 16 days
Mammut
The image shows a close-up of a person wearing a white helmet and a blue jacket over an orange layer, with their hands adjusting the zipper of the blue jacket. Large white text overlays the top half of the image, reading "FINETUNING FÜR DEIN THERMOSTAT". Below the person's chest, smaller white text reads "I Rise with the Mountain" and "MAMMUT". The background is a snowy, mountainous landscape. The creative focuses on the functionality and performance of the clothing for outdoor activities.
Ran 16 days
Mammut
A man in full mountaineering gear, including an orange and blue insulated jacket and helmet, sits on a snowy slope. Large white text overlays the top half of the image, reading "EINFACH MAL UNTER DER DECKE BLEIBEN" which translates to "Just stay under the covers." Below the man's left arm, smaller text reads "Rise with the Mountain" and "MAMMUT." The image is a professional photograph with text integrated into the scene.
Ran 16 days
Mammut
A young person wearing a red beanie and a light green fleece jacket walks across a shallow stream in a wooded area. Large white text overlays the image, reading "FÜRS SPIELEN GEMACHT" on the top left and "MAMMUT" on the bottom left. The scene is autumnal, with dry grass and yellow leaves visible. The text suggests the clothing is made for play and adventure.
Ran 16 days
Mammut
The creative is a text-only ad with a white background. The text is black and centered on the screen. It reads: "We used to burn off frustration outdoors, but now we vent online. So, we’ve made Cliff: an AI bot with a better reply." The ad contrasts past methods of dealing with frustration with current online venting, then introduces an AI bot named Cliff as a solution.
Ran 15 days
Mammut
The creative is a solid red background with white text. The text explains that in the past, frustration was taken out outdoors, but now it is unloaded online. To address this, Cliff was developed, an AI bot with an invitation. The text is presented as a narrative hook to draw the viewer in.
Ran 14 days
Mammut
A low-angle shot of two people on a rocky, mountainous terrain under a clear blue sky. The person in the foreground is lying on a red sleeping pad, eating an apple, wearing a black jacket and a black baseball cap. The person behind them is walking away, wearing a backpack, grey shorts, and red socks. White text overlays the sky with the words "NO RACE TO WIN. JUST WANDER." and "HIKING PATROL + MAMMUT" further down the image.
Ran 13 days
Mammut
The image shows two people in a rocky, mountainous landscape under a clear blue sky. The person in the foreground is lying down on a red mat, eating an apple, with their head resting on their arm. The person in the background is walking away, wearing a backpack. White text overlays the sky, reading "PAS DE COURSE À GAGNER. SIMPLEMENT ERRER." and "HIKING PATROL + MAMMUT".
Ran 13 days
Mammut
A man is running on a mountain trail, wearing red shorts and a black t-shirt. White text overlays the image, reading "SCHNELL SEIN LEICHT FÜHLEN AENERGY ERLEBEN" which translates to "Be fast Feel light Experience Aenergy". The Mammut logo is visible at the bottom of the image.
Ran 10 days
Mammut
A purple puffer vest is shown against a white background. The Mammut logo is visible on the chest of the vest. To the left of the vest, a red rectangle contains the Mammut elephant logo. Text at the bottom of the image reads "Crag IN Vest". The hook, "Mehr sparen, mehr erleben mit dem Black Friday Sale.", is overlaid on the image, highlighting a Black Friday sale for savings and experiences.
Ran 9 days
Mammut

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