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Missoma ads

The hooks, angles and offers behind Missoma’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Jewelry / Watches 20
Top formats
Updated
Oct 31, 2026
Longest run
408 days
Visual formats
Hook tactics
Niche
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A close-up shot shows hands opening a small orange pouch to reveal a delicate gold necklace. The text overlay reads "Meet our best selling birthstones." In the background, a green Missoma box and a blue shell-shaped dish are visible. A gold bracelet with green stones is worn on one of the hands.
Ran 408 days
Missoma
Three gold necklaces with square pendants, each featuring a different colored gemstone at its center, are displayed on a teal-colored decorative plate. The brand name "MISSOMA" is visible at the top of the image. Below the necklaces, the text "THE PERFECT GIFT" appears, followed by "OUR BEST SELLING BIRTHSTONES" in larger font. The overall aesthetic is elegant and focuses on the jewelry as a gift option.
Ran 369 days
Missoma
A flat lay of Missoma jewelry, including a pearl necklace with a gold hand clasp and a pair of gold shell-shaped earrings, is displayed on a textured beige background. The brand name "MISSOMA" is prominently displayed in white text at the top of the image. Below the jewelry, the text "Best Dressed GUEST" is also shown in white, suggesting the jewelry is suitable for wedding guests.
Ran 346 days
Missoma
The ad displays three pairs of earrings hanging from a rod against a dark teal background. The Missoma logo is at the top. The text "Birthstones for your Bridesmaids" is overlaid on the image, followed by "BUY FOUR OR MORE & SAVE 20%". The earrings feature gold and silver settings with diamonds and green gemstones.
Ran 271 days
Missoma
A grid of six square images showcases Missoma birthstone necklaces. Each image features a gold necklace with a square pendant containing a different colored gemstone, arranged in a 2x3 grid. The top row shows necklaces with red, purple, and light blue gemstones. The bottom row shows necklaces with a white diamond, a blue gemstone, and a light yellow gemstone. A handwritten note with an arrow points to the bottom middle necklace, saying "pick your Month". Below the grid, the text "THE PERFECT GIFT" is displayed prominently, followed by "BEST SELLING BIRTHSTONE NECKLACES" in smaller text.
Ran 263 days
Missoma
A close-up shot of a bride wearing a veil and Missoma earrings and necklace. The text "The Bride wore MISSOMA" is overlaid on the image. Below that, the text "UNVEIL YOUR PERFECT JEWELLERY" is also overlaid. The image focuses on the bride's face, her veil, and the jewelry she is wearing.
Ran 206 days
Missoma
The creative features a close-up shot of a person's ear with a gold hoop earring. Their hand, adorned with several rings, is shown adjusting the earring. White text overlaying the image reads "LUCY WILLIAMS × MISSOMA". The overall aesthetic is elegant and focuses on the jewelry.
Ran 201 days
Missoma
A product shot of a gold necklace with a square white pendant against a white background. The necklace is layered, with a thinner chain featuring small beads and a thicker chain with a herringbone pattern. Text overlays highlight a 10% discount code for first-time orders, thousands of five-star reviews, design origin in London, and celebrity endorsement.
Ran 181 days
Missoma
A close-up shot showcases a collection of gold earrings and charms, including diamonds and a pearl, attached to a safety pin against a blurred green background. The brand name "MISSOMA" is displayed prominently, followed by "SOLID GOLD" and the tagline "INVEST IN YOURSELF" in white text at the bottom of the image. The creative focuses on the luxurious aesthetic of the jewelry.
Ran 163 days
Missoma
A pair of small, gold hoop earrings are displayed against a plain white background. One earring is upright, showing its curved shape and clasp mechanism, while the other lies flat on its side. The text "Discover our 14ct solid gold & diamonds collection. Timeless pieces that'll become your new heirlooms." is overlaid on the image. Below this, bullet points highlight "Thousands of five-star reviews", "Designed in London", "Loved by A-listers", and "2 Year Warranty".
Ran 159 days
Missoma
A close-up studio shot of a single gold earring shaped like the letter 'G'. The earring is encrusted with small, clear diamonds. The backing of the earring is also visible. The background is plain white. On-screen text highlights a 10% discount code for first-time customers.
Ran 77 days
Missoma
A close-up shot focuses on a person's wrist adorned with a silver and gold knot-detail bracelet. The text "MISSOMA" is prominently displayed at the top, while "Most-loved" with an arrow points to the bracelet. Below, "FULL CIRCLE" and "LUCY WILLIAMS X MISSOMA" are written, highlighting the collection and collaboration.
Ran 68 days
Missoma
A flat lay image features a gold necklace with a square pendant and a pair of gold hoop earrings, both adorned with small clear stones. The Missoma logo is at the top center. Text overlays read "GET IT GIFT WRAPPED" with an arrow pointing to the jewelry, and "Your Go-To Gift" followed by "MEET THE MEANINGFUL BIRTHSTONE SET" at the bottom. The overall aesthetic is elegant and focuses on the jewelry as a gift option.
Ran 63 days
Missoma
A close-up shot of a woman wearing a grey knitted hat and a black jacket, with blonde hair blowing in the wind. She is wearing a pair of gold and silver hoop earrings. White text is overlaid on the image, reading "Calling first dibs on the earrings we can't keep in stock. Sold out 3 times over, back but not for long...". The text "LUCY WILLIAMS x MISSOMA" is also visible at the top of the image.
Ran 60 days
Missoma
A close-up shot of a woman's ear and neck, adorned with a gold earring. The Missoma logo is displayed prominently at the top of the image in a golden hue. Below the earring, text reads "Jewellery Designed to Live in since 2007." The overall aesthetic is sophisticated and focuses on the product's wearability and brand heritage.
Ran 56 days
Missoma
A close-up shot focuses on the décolletage and neck area of a person wearing two layered necklaces. The top necklace is a delicate strand of small pearls and black beads, while the bottom necklace is a gold chain with a T-bar pendant. Overlaid on the image is text asking if the viewer is obsessed with the T-bar and pearl necklace look from the new Devil Wears Prada. Below this, another line of text directs the viewer to get the 'Andy Set' from '@missomalondon' and thanks them later.
Ran 44 days
Missoma
The creative showcases a collection of earrings, featuring a mix of gold and silver tones, artfully arranged on a metallic bar against a softly blurred, warm-toned background. The text "LUCY WILLIAMS × MISSOMA" is prominently displayed in a sophisticated font, followed by the tagline "JEWELLERY DESIGNED TO WEAR ON REPEAT" in a smaller, complementary font. The overall aesthetic is minimalist and elegant, highlighting the intricate design of the jewelry.
Ran 39 days
Missoma
A close-up studio shot displays a collection of gold and silver earrings. The earrings are arranged on a thin silver wire against a blurred, textured olive-green background. Text overlayed on the bottom half of the image reads "LUCY WILLIAMS × MISSOMA" and "JEWELLERY DESIGNED TO WEAR ON REPEAT."
Ran 36 days
Missoma
A close-up shot of a person wearing a tan blazer and a silver necklace with a gold pendant. Text overlay reads "MISSOMA" at the top, and "FULL CIRCLE" and "LUCY WILLIAMS X MISSOMA" at the bottom. A handwritten-style annotation points to the pendant, saying "Lucy's top pick."
Ran 31 days
Missoma
A product image of a silver necklace with a small black square pendant. The necklace is displayed against a plain white background. The text overlay advertises a free gift with purchase, specifically a Sunday Riley eye cream worth £32 when customers spend £100 or more.
Ran 19 days
Missoma

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