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Pair Eyewear ads

The hooks, angles and offers behind Pair Eyewear’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
270 days
Visual formats
Hook tactics
Niche
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A woman wearing glasses and a white collared shirt looks directly at the camera. Text overlays her face and the image, highlighting the functionality of the glasses. The text mentions the ability to change frames to sunglasses or different colors, and that the product is a game-changer for parents whose children wear glasses. The woman is identified as wearing 'The Murphy in Tortoise' and a discount code is provided.
Ran 270 days
Pair Eyewear
A woman with glasses is holding up a pair of glasses to the camera. She is wearing a black t-shirt with a rainbow and shamrocks on it. The background appears to be a classroom with educational posters. The text overlay says "You guys know I love being extra!" and promotes a discount code for Pair Eyewear. The woman is smiling and looking at the camera.
Ran 251 days
Pair Eyewear
A young woman with curly brown hair and glasses smiles directly at the camera. She is wearing a pink knitted top and a delicate gold necklace. The glasses have a white frame with a colorful floral pattern. Text overlays on the video announce a holiday sale with a discount code and a free gift with purchase. The creator is wearing the glasses and expresses her love for them, mentioning the base frames she is wearing.
Ran 227 days
Pair Eyewear
A close-up shot of a woman wearing distinctive, colorful, skull-patterned glasses. She is puckering her lips and holding one hand near the glasses. A blue banner across the bottom of the screen reads "PIXAR X PAIR EYEWEAR". The text "TO INFINITE LOOKS…AND BEYOND 🚀 🧑‍🚀 🦖 🧸 🐠 🌊 🎈" is overlaid at the top of the image, setting an adventurous and imaginative tone.
Ran 206 days
Pair Eyewear
A pair of eyeglasses with a grey base color and a red and blue splatter pattern. The frames are decorated with multiple images of Captain America in various action poses. The overall design is playful and appeals to fans of the Marvel character. The image is a clean product shot against a white background.
Ran 186 days
Pair Eyewear
A woman with blonde hair pulled up is sitting in the driver's seat of a car, holding up three pairs of eyeglasses in front of her face. She is wearing a denim jacket over a green top. White text overlays the bottom half of the image, reading "Pair Eyewear try-on". The hook states, "One pair of glasses, So many mini looks. 👓✨" The ad promotes interchangeable toppers for glasses to create multiple styles with one frame and offers a discount code.
Ran 173 days
Pair Eyewear
A woman stands in what appears to be a warehouse or factory setting, surrounded by stacks of light green boxes. She is wearing a dark green t-shirt and looking towards the camera with an open mouth, as if speaking. Overlayed on the bottom of the image is a bright orange rectangle with white text that reads "HERE'S HOW". Below this, in smaller text, it says "Actor portrayal based on real user reviews." One of the boxes in front of her has the brand name "pair" printed on it.
Ran 163 days
Pair Eyewear
A woman with blonde hair, wearing glasses and a denim jacket, holds up two pairs of sunglasses. She is looking at the camera and smiling. Text overlays appear on the screen, asking "Ok, but why is this the best find ever?!" and "Listen up, if you wear glasses you know how EXPENSIVE it is for multiple frames PLUS prescription sunnies! Well not anymore because Pair Eyewear cracked the code on cute frames AND multiple looks! I’m wearing The Vic and am obsessed with how easy it is to switch things up. Go grab your first pair at @paireyewear and save 15% with my code: JamieCone15 And tell me which look is your favorite? • Classic gold • Ombré • Mirrored sunnies • Tortoise sunnies So glad I don’t have to choose 😘 #PairPartner".
Ran 158 days
Pair Eyewear
A product shot of Pair Eyewear glasses and their customizable tops. The main pair of glasses is in a mint green case, with three other pairs stacked below. An orange circular graphic overlay reads "FREE TOP WITH CODE FREETOP". The text "Your suitcase will be thanking you. One pair of glasses, endless customizable Top Frames." is overlaid on the top right of the image. The Pair Eyewear logo is in the bottom left corner.
Ran 144 days
Pair Eyewear
The image displays two pairs of eyeglasses against a plain background. The top portion of the image features bold, black text that reads "TIME IS RUNNING OUT." The bottom portion has a green background with large white text stating "FREE TOP FRAME WITH CODE: FREETOP." The eyeglasses are the focal point, with one pair in black and another with a colorful, galaxy-like pattern on the frame.
Ran 144 days
Pair Eyewear
A young woman with long, dark, wavy hair and red-framed glasses is sitting in the driver's seat of a car. She is wearing a white collared shirt and blue jeans. She is holding a pair of glasses in her hands, looking at them. The sun is shining through the window, and there are pink flowers visible outside. The text on the screen reads: "Had to put you guys on to my new favorite glasses!! @paireyewear has changed the game and I’m here for it!! If you want to try them out, feel free to use my discount code LEZZLEE15 for 15% off you first pair frame🕶️ p.s. I’m wearing the Larkin in crystal clear🫶🏽 #pairpartner".
Ran 142 days
Pair Eyewear
Two pairs of glasses with colorful, patterned frames featuring Disney's Stitch characters are displayed on a woven basket against a bright blue background with palm leaf shadows. The Disney Stitch logo is prominently displayed at the top of the image. Text overlays highlight the collection's inspiration and features, such as customizable magnetic tops and prescription lens options.
Ran 128 days
Pair Eyewear
A woman with short, dark hair and glasses smiles at the camera, wearing a cream-colored sweater with colorful crochet squares. Text overlays her image, stating "im having FUN with my frames these days, and if you want to get in on it, use my code “whatjacquiwears15” for a discount on your first pair ! i’m wearing the “reese” frames in “crystal clear” ♥️💙🧡 #pairpartner". The background features posters on a wall.
Ran 114 days
Pair Eyewear
A woman with blonde hair and glasses is looking at the camera and holding her hand up to the side of her face. She is wearing a black tank top under a grey camisole and several necklaces. Text overlays on the video read: "love an everyday neutral look but also wanna be able to switch it up? say less! oh & that clicking sound is SO satisfying. 🤓🤌🏻 PAIR will get you all the details straight to your inbox! SHELB YLGETTYS15 works for 15% off your first @paireyewear frame! I’m wearing the Murphy in black but I will be snagging the Kirby next! #pairpartner #ad"
Ran 88 days
Pair Eyewear
The creative shows a collection of eyeglasses hanging out of a red purse. The text overlay reads "No sorry I can't pay". Below the purse, more eyeglasses are displayed on a white surface near a window. The overall scene suggests a humorous or relatable situation regarding the cost or desire for multiple pairs of glasses.
Ran 86 days
Pair Eyewear
A pair of eyeglasses with a dark blue frame adorned with white stars and green alien characters from Toy Story is displayed against a light blue background with cartoonish clouds. The text "pair | PIXAR TO INFINITE LOOKS...AND BEYOND" is overlaid at the top of the image. The bottom left corner shows the copyright "©Disney/Pixar".
Ran 75 days
Pair Eyewear
A pair of clear-framed glasses with a colorful Winnie the Pooh-themed pattern on the arms is shown floating against a soft blue sky. The pattern features characters like Winnie the Pooh, Piglet, Tigger, and Eeyore in a forest setting. The Disney and Pair logos are visible at the bottom of the image. Text overlays introduce the "Winnie the Pooh" collection and highlight the customizable magnetic tops and prescription lens service.
Ran 68 days
Pair Eyewear
A close-up, angled shot of a pair of clear-framed glasses. The frames are decorated with a repeating pattern of characters and motifs from Disney's The Nightmare Before Christmas, including Jack Skellington, Sally, and Oogie Boogie. The text "Disney Tim Burton's THE NIGHTMARE BEFORE CHRISTMAS" is displayed in a stylized font at the top of the image. The bottom right corner shows the "Disney | pair" logo. The overall aesthetic is dark and thematic, aligning with the movie's style.
Ran 53 days
Pair Eyewear
A pair of clear, square-framed glasses is centered on a light blue background. Above the glasses, the text "Harry Potter | pair" is displayed in a golden, stylized font. Below the glasses, the Warner Bros. Harry Potter logo and copyright information are visible. The creative is a product shot with overlaid text, promoting a Harry Potter-themed eyewear collection.
Ran 46 days
Pair Eyewear
A pair of black-rimmed glasses with a Star Wars theme is displayed prominently against a dark, starry background. The frames are decorated with green and white Star Wars imagery, including characters like Grogu and the Mandalorian helmet, along with stars and swirling patterns. The text "STAR WARS™ | Pair Eyewear has landed!" is overlaid at the top of the image, with additional text below encouraging viewers to shop the collection.
Ran 33 days
Pair Eyewear

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