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Rains ads

The hooks, angles and offers behind Rains’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
159 days
Visual formats
Hook tactics
Niche
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A model is shown from behind, wearing a shiny dark green raincoat and black pants, with a light green backpack and a matching pouch attached to the waist. The text "Sibu Rolltop Rucksack Mini →" is displayed in the upper left. The main text "AW25 Bags. Made for the city." is in the lower left, and "RAINS" is in the lower right. The overall aesthetic is modern and urban, emphasizing the product's functionality and style for city living.
Ran 159 days
Rains
A person seen from behind wears a black puffer jacket with a hood and a teal backpack. White text on the left side of the image reads "New weatherproof icons. AW25 is live." Below this, smaller white text says "Backpacks →". The Rains logo is visible on the backpack and on the right side of the image.
Ran 155 days
Rains
A full-body shot of a model wearing a dark hooded coat and matching pants, standing on a stone platform by the water under a cloudy sky. The model is looking directly at the camera with a neutral expression. White text overlays the image, with "Introducing Suva Softshell." on the left and "RAINS" on the right. The overall mood is atmospheric and fashion-forward, highlighting the new product in a dramatic setting.
Ran 138 days
Rains
A man stands facing forward, wearing a beige knit sweater with a high collar and a matching belt bag. The text "KNITWEAR" is overlaid on the left side of the image, with "Worn by @vitussttenhoej" below it. The brand name "RAINS" is displayed in white text on the upper right. The background is a grey surface with diagonal white stripes. The overall aesthetic is minimalist and focused on the apparel.
Ran 114 days
Rains
The creative is split into two halves. The top half shows a person in a white lab coat and gloves arranging small white boxes on a grid. The bottom half shows a similar setup, but with some of the white boxes opened to reveal product images and labels. A large white text overlay asks, "IS IT THE HILO WEEKEND BAG?" The opened boxes show different Rains bags, including a green "TRAIL CARGO BACKPACK" and a black "TEXEL MOULDED BACKPACK."
Ran 99 days
Rains
A black gloved hand enters the frame from the bottom right corner and moves across the screen. The background is a plain, light grey. There is no other visual information in the creative. The text overlay reads "For when it Rains."
Ran 92 days
Rains
A black gloved hand is shown opening a black box. The box has the word "RAINS" in white, embossed lettering. The text "Once a collector..." is overlaid on the image. The creative is a product shot with text overlay, focusing on the unboxing experience.
Ran 84 days
Rains
A product image of a green Rains jacket is shown on the right side of the frame. The left side of the frame has text that reads "Jacket. The rainwear icon." Below that, it says "Available in 12 colors." A selection of 12 color swatches of the jacket are displayed, with the green "Marsh" color highlighted. The Rains logo is visible at the bottom left of the frame.
Ran 73 days
Rains
A model stands against a stark, minimalist background, wearing a black hooded jacket and wide-leg pants. They hold a large black duffel bag. White text overlays the image, reading "NEW COLLECTION 'EARLY RISE'" and "RAINS". The overall aesthetic is clean, modern, and fashion-forward, highlighting the brand's new collection.
Ran 71 days
Rains
A woman wearing black clothing is crouching down and looking at a dark plum-colored duffel bag. The bag has black straps and the brand name 'RAINS' is visible on it. Text overlays on the image read "THE HILO WEEKEND BAG" and "RAINS". The background is a textured wall and tiled ground. The creative highlights the product and its branding.
Ran 61 days
Rains
A black Rains brand raincoat is displayed against a plain grey background. To the left of the coat, three rounded black buttons with white text highlight key features: "Waterproof", "Breathable", and "Free delivery*".
Ran 58 days
Rains
A person seen from behind wears a black puffer jacket with a hood up and a teal backpack. White text on the left side of the image reads "NEW BACKPACKS" and white text on the right side reads "RAINS". The backpack has a flap closure and dark straps. The overall aesthetic is minimalist and modern, focusing on the product's design and the brand name.
Ran 53 days
Rains
The creative shows a behind-the-scenes look at a film shoot in the rain. A camera monitor displays a scene with people and a car, while water sprays around the set. Text overlay reads "The shoot vs..." and "RAINS" is displayed prominently at the top of the screen, suggesting a contrast between the reality of filming and the final product.
Ran 51 days
Rains
A split image shows a woman wearing a beige trench coat on the left and the same coat displayed flat on the right. The text "RAINS" is displayed in large white letters at the top of the right side. Below the coat on the right, the text "A-Line Longer W Jacket" is presented, serving as the hook. The woman is wearing black boots and black socks, and the coat is belted at the waist.
Ran 50 days
Rains
A split image shows a man wearing a long, dark green hooded raincoat on the left, and a product shot of the same raincoat on a dark teal background on the right. The man is standing against a white background, wearing tan pants and black boots. The raincoat on the right is displayed with its hood up. The brand name "RAINS" is displayed in large white text at the top right of the image, and "Long Jacket" is displayed in white text at the bottom right.
Ran 44 days
Rains
The top half of the creative features a dark blue puffer jacket hanging on a rack, with a black duffel bag on a white stool next to it. The Rains and Umbro logos are overlaid on the jacket. The bottom half displays a grid of various clothing and accessory items from the collaboration, including a short-sleeved shirt, sneakers, pants, a backpack, a trench coat, a bucket hat, and another puffer jacket. The text "TWO WORLDS COLLIDE" is overlaid on the image in the upper portion.
Ran 44 days
Rains
The image displays several Rains brand bags arranged on a textured grey background. Prominently featured in large white text across the center of the image are the words "FREE SHIPPING" followed by "THIS WEEK ONLY" in smaller text below. At the bottom right corner, the brand name "RAINS" is also visible in white text. The bags shown include a duffel bag, a tote bag, a cosmetic pouch, and a small crossbody bag, all in dark, muted colors.
Ran 42 days
Rains
The ad features a black Rains toiletry bag on a grey background. Text overlays highlight key features: "Waterproof", "2-year warranty", and "Free delivery*". The headline states "Get a free Rains gift with purchases over €130 / £130", indicating a promotional offer. The ad also mentions "30-day returns" in the copy, which is not visible on the creative itself.
Ran 35 days
Rains
The image displays a collection of Rains brand bags arranged on a textured grey background. In the foreground, two smaller bags are visible: a beige pouch and a dark grey toiletry bag. In the background, two larger bags, a duffel and a tote, are shown. White text overlaid on the image reads "GO-TO GIFTS BAGS" and "RAINS" is visible on the lower right. The overall aesthetic is minimalist and product-focused, highlighting the bags as versatile accessories.
Ran 34 days
Rains
The creative is a collage made of shredded paper strips. The top half shows shredded paper strips arranged to look like grass or reeds, with glimpses of colorful images underneath. The bottom half features a duffel bag constructed from similar shredded paper strips, showcasing its striped pattern. The text 'Couldn’t choose. So we didn’t.' is overlaid on the image, appearing as if it's part of the shredded paper composition.
Ran 31 days
Rains

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