Refreshed Nov 1, 2026

The hooks, angles and offers behind Razer’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
9 days
Against Electronics / TechNiche median 40 days
0.2×

How Razer builds them

20 ads

What Razer's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Razer ads that ran longest.

Free with an account.

Two young men are walking down an office hallway. The man on the left is wearing a black t-shirt with a graphic design and dark pants. The man on the right is wearing a red and cream varsity jacket with dark pants. White text overlaid on the top of the image reads "POV: YOU FINALLY GET A GREAT GAMING MOUSE." The scene appears to be a casual office environment with cubicles visible in the background.
Live · 74 days
A person in a black and red jacket is hunched over a computer desk, holding a camera and looking at a monitor. The monitor displays a purple and white interface. A small, red, round character with eyes is perched on top of the monitor. There are multiple computer monitors, headphones, and a microphone on the desk. The scene appears to be an office or gaming setup. The creative is a product image with text overlay, but no text is visible in the provided image.
Live · 47 days
A person in a black and red jacket is shown sitting at a desk with multiple computer monitors. They are holding headphones and appear to be adjusting them or interacting with a computer. On top of one monitor, a small, red, round character with eyes is visible. Text overlays appear on the screen, including the hook "Tune out the noise and lock into the moment." and a secondary line of text "ANC delivers pro-grade audio whether you're on or off stage."
Live · 43 daysVideo
A close-up shot of a compact, black wireless keyboard with green backlighting is displayed on a green cutting mat. Text overlaying the image reads "HYPER-COMPACT". Dimensions are indicated with lines and numbers: 298mm length and 114.8mm width. In the background, sketches of keyboard layouts are visible on paper, suggesting a design or development process.
Ended · 26 daysVideo
A close-up, low-angle shot of a black Razer product with green LED lighting on its top surface and a vibrant pink LED light strip around its base. The Razer logo is prominently displayed in green on the side of the product. The text overlay announces "We're two days out from #CES2026Razer 👀" and mentions a giveaway for a Razer Blade 14, encouraging viewers to click the link in bio.
Ended · 9 daysVideo
The creative features the CES logo and the Razer logo against a dark background with swirling colorful lights. A green text box overlays the image with the text "throwback to Razer CES 2025...". The overall impression is a retrospective look at a past event, hinting at future announcements or memories associated with Razer's presence at CES.
Ended · 9 daysVideo
A sleek, black Razer keyboard with vibrant, multi-colored RGB backlighting is suspended against a dark, moody, and slightly blurred green background. The keyboard's keys are illuminated with a spectrum of colors, from red and orange on the left to yellow, green, and blue on the right. The text "There is a new player in town: the Razer Huntsman V3 HE Magnetic 8KHz." is overlaid on the image, highlighting the product's name and introducing it as a significant new entry.
Ended · 9 daysVideo
The creative features a Razer Huntsman V3 Pro Low-profile Tenkeyless 8KHz keyboard with RGB lighting. Overlayed text reads "POV: BOSS WANTS A 9:16 VIDEO BUT ALL YOU HAD WAS 16:9". The bottom of the image displays the Razer logo and the product name. The overall aesthetic is dark with green accents and lighting effects.
Ended · 9 daysVideo
A close-up, eye-level shot of a compact Razer keyboard with vibrant pink and blue RGB lighting. The keyboard is positioned on a dark surface, with a blurred background showing a computer monitor displaying a dark, possibly gaming-related scene. The text "An edit worthy of the Razer Reclusa X Mini 65%. Link in bio." is overlaid on the image. The keyboard itself is the primary focus, showcasing its design and lighting effects.
Ended · 9 daysVideo
A man with tattoos on his arms and a pink and white tie-dye shirt is holding two halves of a black keyboard. He is looking directly at the camera with a surprised expression. The text "HUNTSMAN" is overlaid in large white capital letters with a black outline across the lower half of his shirt. In the background, a framed poster with "BuzzFeed Unsolved" is visible on the wall.
Ended · 9 daysVideo
The creative features the Razer logo on the left and the Honkai: Star Rail logo on the right, separated by a vertical line. The background is a dark, abstract, digital-looking tunnel with streaks of light and small colored squares. The text "Copyright © miHoYo. All Rights Reserved." is visible at the bottom. The overall aesthetic is futuristic and digital, hinting at a collaboration between the two brands.
Ended · 9 daysVideo
A Razer Xbox controller, a box of Razer Hammerhead X HyperSpeed wireless gaming earbuds, and an Xbox Series X console are arranged on a wooden surface. The scene is lit with green and blue ambient lighting. Text overlays highlight the product's features and benefits, emphasizing its versatility for different gaming scenarios and platforms. The copy focuses on low-latency wireless audio and seamless switching between console and Bluetooth connectivity.
Ended · 9 daysVideo
Three people stand in front of a green, leafy wall decorated with festive lights and ornaments. The person in the center, wearing a dark blue jacket, points directly at the viewer. White text with a black outline that reads "CES" is overlaid on their jacket. The person on the left wears a red shirt, and the person on the right wears a beige sweater and glasses. The overall impression is a casual, engaging announcement.
Ended · 9 daysVideo
The creative is a dark green background with a festive border of Christmas-themed icons. In the center, a high-resolution image of a black Razer Blade 16 laptop is displayed, showcasing its vibrant, colorful screen. Above the laptop, the text "GRAND RAFFLE" is prominently displayed in large white capital letters. Below the laptop, "RAZER" and "BLADE 16" are shown in white text. A red banner at the bottom reads "ADVENT CALENDAR 2025".
Ended · 8 days
A sleek, black Razer Seiren V3 Pro microphone is displayed against a dark, gradient background. The microphone features a colorful RGB light ring around the top and a green illuminated mute button. White text overlaid on the image reads "SEIREN". The ad copy states, "The Razer Seiren V3 Pro is more than good enough. Link in bio."
Ended · 8 daysVideo
The creative is a dark green background with a festive border of Christmas-themed icons. In the center, a Razer Blade 16 gaming laptop is displayed prominently. Above the laptop, the text "GRAND RAFFLE" is displayed in large white capital letters. Below the laptop, the Razer logo and "BLADE 16" are shown. At the bottom, a red banner reads "ADVENT CALENDAR 2025". The overall design promotes a holiday giveaway event.
Ended · 8 days
A Razer keyboard with RGB lighting, a headset, a mousepad, and a mouse are displayed against a blurred background of a crowd. The text "PAX EAST 2026" is prominently displayed in large green font. Below this, white text reads "JOIN OUR RAZER DISCORD FOR A CHANCE TO WIN A FULL SET OF RAZER GEAR!". The Razer logo is visible in the top right corner.
Ended · 6 days
Two cylindrical devices are shown on a dark surface. The larger device on the left displays a holographic anime-style character with cat ears and a green outfit. The smaller device on the right displays a holographic corgi. The text "RAZER" and "AVA MINI" is overlaid on the image. The devices have glowing lights at their bases.
Ended · 6 daysVideo
Two cylindrical Razer devices are shown on a dark surface. The larger device on the left displays a holographic anime character with cat ears and headphones, wearing a green and black outfit. Text overlay on this device reads "RAZER™ AVA MINI". The smaller device on the right displays a holographic corgi. Both devices have "RAZER" branding on their bases, illuminated with purple light. The overall aesthetic is futuristic and tech-focused, highlighting the AI companion concept.
Ended · 6 daysVideo
The creative features a dark background with a green wavy pattern and the Razer logo at the top. Below the logo, the text "THE FUTURE OF GAMING" is displayed in bright green. The bottom portion of the image shows a person in a dark jacket over a white shirt, with the text "AT CES" overlaid in white with a black outline. The overall impression is a promotional graphic for an upcoming event.
Ended · 6 daysVideo

How Razer makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Razer's ads are built from: who is in frame, the words, the structure, the top format and hook.

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