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Reformation ads

The hooks, angles and offers behind Reformation’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
192 days
Visual formats
Hook tactics
Niche
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A close-up, macro shot of the gills of a pink mushroom fills the frame. White text is overlaid on the image, reading: "It's scary, but it means we have the potential to make a big change." The text is centered and appears in a clean, sans-serif font. The overall aesthetic is organic and slightly abstract, focusing on the intricate details of the mushroom's structure.
Ran 192 days
Reformation
A model stands against a white background, wearing a black and white polka dot mini dress with short sleeves and a sweetheart neckline. She holds a small black handbag in her left hand and wears knee-high burgundy boots. The text "Just here with some more sustainable stuff." is overlaid on the image. The overall aesthetic is clean and highlights the fashion items.
Ran 113 days
Reformation
A full-body studio shot of a female model wearing a black and white polka dot mini dress with short sleeves and a sweetheart neckline. She is also wearing knee-high burgundy leather boots and carrying a small black handbag. The background is plain white. The on-screen text reads: "Shop responsibly."
Ran 109 days
Reformation
A full-body shot of a female model standing against a white background. She is wearing a short, light purple floral print dress with a sweetheart neckline and puff sleeves. She is also wearing purple pointed-toe heels. The text "If you’re into cute clothes" is overlaid on the image in a simple, white font.
Ran 80 days
Reformation
A full-body studio shot of a female model wearing a short, dark blue floral print dress with a sweetheart neckline and short sleeves. She is also wearing black pantyhose and black pointed-toe heels, and carrying a small black handbag. The background is a plain white wall. The text "Jolies choses" is overlaid on the image in a simple white font.
Ran 78 days
Reformation
A low-angle, full-body shot of a woman standing against a white background. She is wearing a dark blue long-sleeved top and light-wash, high-waisted jeans. She is holding a dark red woven tote bag in her left hand and wearing black pointed-toe block heels. The text "For people with high standards." is overlaid in white sans-serif font at the top of the image.
Ran 60 days
Reformation
A full-body studio shot of a woman with long, dark hair, wearing a short, light purple floral print dress with a sweetheart neckline and puff sleeves. She is also wearing pointed-toe purple heels. The background is a plain white wall. The text 'For people with high standards' is overlaid on the image in a simple, sans-serif font.
Ran 59 days
Reformation
A woman stands against a white background, looking down at the camera from a low angle. She is wearing a dark blue long-sleeved top and light-wash, high-waisted jeans. She holds a dark red woven tote bag in her left hand and wears black block-heeled shoes. The text 'Thanks, it’s Ref.' is overlaid on the image.
Ran 53 days
Reformation
A low-angle, full-body shot of a woman standing against a white background. She is wearing a dark long-sleeved top and light-wash, high-waisted jeans. She is holding a dark red woven tote bag in her left hand and wearing black block-heel shoes. The text "Get yourself something nice." is overlaid on the image in a simple white font. The overall aesthetic is clean and minimalist, highlighting the outfit.
Ran 53 days
Reformation
A full-body studio shot of a woman wearing a short, dark blue floral print dress with a sweetheart neckline and short sleeves. She is also wearing black sheer pantyhose and black pointed-toe heels, and holding a small black handbag. The text 'Jolies choses.' is overlaid on the image. The background is a plain white studio backdrop.
Ran 49 days
Reformation
A full-body studio shot of a woman wearing a dark blue floral print mini dress with short sleeves and a sweetheart neckline. She is also wearing sheer black pantyhose and black pointed-toe heels, and holding a small black handbag. The text "Treat yourself to something nice." is overlaid on the image in white, sans-serif font.
Ran 43 days
Reformation
A close-up, low-angle shot of a woman with dark, wavy hair looking directly at the camera. She is wearing a black top and a silver necklace with a Star of David pendant. Her lips are slightly parted and glossy, and she has blush on her cheeks. The text "You + Ref = <3" is overlaid on the image in a simple, white font.
Ran 31 days
Reformation
A Black woman stands against a white backdrop, wearing a light blue, sleeveless, cropped knit top and a flowing, light blue maxi skirt. She holds a small, black and white zebra-print handbag. Large, black text overlaid on the top left of the image reads "Reformation." The copy "Weekends happen. We made you some clothes for the next one." is presented as the hook.
Ran 27 days
Reformation
A woman with dark hair and red lipstick stands against a plain grey background, wearing a cream-colored mini-dress with a floral pattern of red and yellow flowers. The dress has thin red straps and a keyhole detail at the bust. The text "Reformation" is displayed in large black sans-serif font at the top of the image. Below the image, the French text "Mais non, ce n'est pas trop court. Découvrez la robe responsable Rimona." is present, which translates to "But no, it's not too short. Discover the responsible Rimona dress."
Ran 18 days
Reformation
A model stands against a white background wearing a white ruched midi dress and black ballet flats. She holds a large, woven red handbag. The word "Reformation" is displayed in large black text at the top of the image. The text "Not a mini, not yet a maxi. Shop the Nesta Midi Dress." is overlaid on the image, describing the dress.
Ran 15 days
Reformation
A woman in a navy blue dress is shown from the chest up, with her hair being brushed to the side. She is looking towards the camera with a neutral expression. The background appears to be a bedroom with a bed and a nightstand. The text overlay reads: "Looks like someone’s happy with her purchase."
Ran 13 days
Reformation
A studio shot of a model wearing a white ruched dress and black flats, holding a red woven handbag. The brand name "Reformation" is displayed in large black text at the top of the image. The text overlay "On en connaît un rayon en matière de robes responsables." translates to "We know a thing or two about responsible dresses," explaining the brand's expertise in sustainable fashion.
Ran 13 days
Reformation
A woman stands on a rocky beach at dusk, wearing a strapless top with a wavy pattern and flowing green satin pants. She holds a woven tote bag in her right hand. The brand name "Reformation" is displayed in large white sans-serif text across the top of the image. The text "Sea, soie & sun." is overlaid on the image, evoking a sense of summer relaxation and luxury.
Ran 11 days
Reformation
A full-body studio shot of a woman wearing a short, light purple floral print dress with a sweetheart neckline and puff sleeves. She is standing against a plain white background, looking directly at the camera with a neutral expression. The dress has a cinched waist and a slightly flared hemline. She is wearing matching purple pointed-toe heels. The ad copy, "We added more things to sale. All 50% off.," is overlaid on the image in white text.
Ran 10 days
Reformation
A young woman with blonde hair, wearing a black sleeveless turtleneck top and blue jeans, is leaning against a light-colored wall. She is accessorized with a studded black belt and large silver earrings. The text "30% off select styles starts now." is overlaid on the image. The copy "Try not to buy everything." is also present.
Ran 8 days
Reformation

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