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Spell ads

The hooks, angles and offers behind Spell’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
273 days
Visual formats
Hook tactics
Niche
Format
Hook1 selected
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6 ads

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The video shows the exterior of a white building with the word "SPELL" in large black letters above the entrance. Text overlay reads "pov: you visit our Byron Bay store". The entrance is open, revealing racks of colorful clothing inside. The scene is bright and sunny, suggesting a pleasant shopping experience in a coastal town.
Ran 273 days
Spell
A woman wearing a cream cable-knit vest, beige pants, and brown boots stands leaning against a rustic wooden wall. She is looking up and to the side with a gentle smile, her hand outstretched towards a dark brown horse's head that is resting near her. A small, light brown dog lies on the ground in the lower left corner of the frame. The text "Just landed, straight from Byron Bay ~ New arrivals from Spell." is overlaid on the image.
Ran 73 days
Spell
A woman with long brown hair is sitting on a plush, patterned sofa in a room with a rustic, bohemian vibe. She is wearing a dark grey long-sleeved t-shirt with a colorful graphic print and brown patterned shorts, paired with brown cowboy boots. The text overlay reads: "Flowing silhouettes, original prints and pieces designed to make you feel like the most beautiful version of yourself." The overall aesthetic is relaxed and stylish, suggesting a focus on comfortable yet fashionable clothing.
Ran 73 days
Spell
A female model with long blonde hair stands against a white wall, wearing a flowing, long-sleeved, short brown and black patterned dress with a ruffled hem and a V-neck. She is also wearing dark brown heeled sandals and a necklace. The dress is slightly flared out, suggesting movement. The text overlay reads: "Not your average new season drop ~ New arrivals from Spell. Flowing silhouettes, original prints and pieces designed to make you feel like the most beautiful version of yourself. These go fast. Shop now."
Ran 73 days
Spell
A close-up shot of a woman wearing a white bohemian-style blouse and white lace shorts, accessorized with a wide brown suede belt and layered necklaces. The image is overlaid with text that reads 'Some pieces stay with you. The one you were just looking at is still here ~ made to be lived in, layered and loved for years ✨'. The overall aesthetic is relaxed and chic, suggesting a timeless fashion piece.
Ran 65 days
Spell
A female model with long blonde hair stands against a textured, neutral background. She is wearing a red and pink patterned bralette with pink lace trim and matching pink lace-trimmed bikini bottoms. She is adorned with multiple gold necklaces. The text overlay reads "Dreamy & Vintage inspired, styled by @rosemaryretro ✨ All new Spell is online now." The overall aesthetic is bohemian and retro.
Ran 63 days
Spell
A woman with long blonde hair stands against a textured, neutral background. She is wearing a red and pink patterned bralette with pink lace trim and matching pink lace-trimmed underwear. She is adorned with multiple gold necklaces. The text "There's a version of you that wears things like this. She's not far away. New arrivals online now." is overlaid on the image.
Ran 63 days
Spell
A young woman with long blonde hair stands in a bright, minimalist room, wearing a short, light pink, sleeveless dress with lace trim and scalloped edges. She is also wearing brown gladiator sandals. She looks off to the side with one hand on her hip. The text overlay reads: "Laced with hints of nostalgia, alchemy and magic, this second offering lands as we welcome a natural change in seasons ~ mirroring a subtle shift in tempo, as the story goes deeper..."
Ran 61 days
Spell
A close-up shot of a woman wearing a white bohemian-style blouse with lace details and a wide brown suede belt with a large, ornate buckle. She is adorned with multiple layered necklaces. The image is cropped to focus on her torso and upper legs, with a hint of a brown bag in the lower left corner. The text overlay, which serves as the hook, speaks of nostalgia, magic, and seasonal change, setting a mystical and evocative tone.
Ran 61 days
Spell
A woman stands on a sandy beach next to the ocean, holding a palm frond. She is wearing a white blouse and brown pants. Text overlays the image, announcing a new collection and offering 10% off the first order for signing up. The background shows the clear blue ocean and a sandy shore.
Ran 33 days
Spell
A woman with long, dark, wavy hair and a nose ring smiles at the camera. She is wearing a brown, paisley-print dress and a long silver necklace. She is holding a dark jacket in her hands. The background features a dresser with artwork and a mirror. Text overlays the image, stating "Timeless, easy to style, made for real life." and "Shop the new collection."
Ran 31 days
Spell
A woman stands on a beach, leaning against a large rock, wearing a flowing light blue ruffled blouse and a matching midi skirt with a lace trim. The text "Get the Look" is displayed prominently on the right side of the image, above a stacked display of the blouse and skirt. Below the clothing items, the text "Fleur Frill Sleeveless Blouse Viola Lace Trim Midi Skirt" identifies the products. The overall aesthetic evokes a serene and sun-kissed mood, suggesting a connection to natural light and effortless style.
Ran 25 days
Spell
A woman with dark hair is posing on a beach, leaning against a fishing net. She is wearing a white, ruffled, bohemian-style dress and a yellow necklace. The word "SPELL" is displayed in large, white, serif font across the top of the image. The text "Introducing Golden ~ resort-ready pieces, perfect for vacations, slow weekends, and everything in between." is overlaid on the image, near the top.
Ran 17 days
Spell
A woman stands on a sandy beach with lush green foliage behind her. She is wearing a dark, floral-print dress with a square neckline and puff sleeves. A large red hibiscus flower is tucked behind her ear. The word "SPELL" is overlaid in large white sans-serif font across the center of the image. The copy introduces new pieces for summer road trips, beach exploration, and sunny afternoons.
Ran 17 days
Spell
A collage of four images features a woman modeling a dark purple, lace-trimmed dress on a beach. The top left image shows her crouching on a rock in the water, looking thoughtfully at the camera. The top right image shows her standing on the sand, raising her hand as if to shield her eyes from the sun. The bottom left image is a close-up of her face and upper body, looking upwards. The bottom right image shows her standing further down the beach. The words "Golden Spell" are overlaid in a retro, stylized font across the center of the collage.
Ran 17 days
Spell
A woman stands in front of a clothing rack, holding up several garments. She is smiling and looking at the camera. On hangers, she presents a denim jacket, a taupe-colored dress with lace trim, and a patterned skirt. Behind her, more clothing hangs on the rack, including faux fur coats. The text overlay reads, "Denim that moves, lace that flatters and a co-ord that makes you want to shimmy ~ introducing Of Poets and Romantics New Arrivals.. Transitional pieces made for the woman who dresses with intention every single day."
Ran 17 days
Spell
Two young women are standing in a boutique. The woman on the left is wearing a white sheer dress over jeans and is holding up two small pink and white objects. The woman on the right is wearing a dark graphic t-shirt with an eagle and text that reads "PAJARITO MARGARITA BAR". The text "Caught this one being tried on in-store. 🦅 The graphic tee that works as a top or a dress. Shop now." is overlaid on the image.
Ran 16 days
Spell
A woman stands in a kitchen, wearing a white lace-trimmed blouse and a green skirt. Text overlayed on the image reads "the search for the perfect white blouse is over". She is smiling and looking at the camera with her hand on her hip. The background shows wooden cabinets and kitchen appliances.
Ran 14 days
Spell
A woman with short blonde hair stands in a well-lit, modern room, wearing a short, olive-green dress with a floral pattern. The text "POV: you find the perfect spring dress" is overlaid at the top of the image. She is looking down with a slight smile, her eyes closed, appearing pleased with her find. The background includes a wooden cabinet, a large round mirror, and a staircase.
Ran 14 days
Spell
A woman with blonde hair is shown from behind, walking away from the camera on a street. She is wearing a patterned mini-dress and tall black boots. Behind her is a textured, rust-colored wall and a set of outdoor stairs leading up to a yellow building with green shutters. Text overlays the image, stating 'Effortless style, with a touch of vintage charm. The Damask Tunic Mini Dress brings statement prints and a relaxed silhouette to your next getaway. Style it your way, from sunlit afternoons to evenings out.'
Ran 13 days
Spell

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