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The Honest Company ads

The hooks, angles and offers behind The Honest Company’s Facebook and Instagram ads, filed by format and niche.

Ads
10
Newest ad
October 2026
Main niche
Kids / Baby 10
Top formats
Updated
Oct 31, 2026
Longest run
25 days
Visual formats
Hook tactics
Niche
Format1 selected
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Hook
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2 ads

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The image shows a black puffer bag filled with baby items, including a bottle and Honest Company wipes, placed on a white car seat. A hand holds a black coffee cup in the foreground. White text overlaid on the image reads, "taught me anything it's that even the messiest days become the memories you." The scene captures a moment of everyday life for a parent on the go.
Ran 25 days
The Honest Company
A woman is holding her baby and kissing its forehead. The woman is wearing pajamas with a strawberry print. The baby is wearing a white onesie. Text overlay on the image reads "3 MONTH OLD NIGHT TIME ROUTINE". The background shows a nursery with striped wallpaper and a large round mirror with a woven frame.
Ran 25 days
The Honest Company
A woman with her baby is standing on a wooden deck, holding the baby in her arms. She is wearing a purple sweatshirt and black shorts, and the baby is wearing a yellow onesie. The background shows greenery and a cloudy sky. Text overlay reads: "The Honest Sensitive Collection is something my baby and I can both enjoy at bath time 💜 I love that it’s fragrance-free and gentle enough for our everyday routine."
Ran 25 days
The Honest Company
A split image shows close-ups of babies' faces and hands. The left side features a baby's mouth with water droplets, and the right side shows a baby's hand reaching for a wipe. Text overlayed on the image reads "Tough on messes, gentle on skin." Below this, a package of Honest Company Clean Conscious Wipes is prominently displayed. The bottom of the image shows the Honest Company logo.
Ran 25 days
The Honest Company
A close-up shot focuses on a baby's hands reaching for a pink flower in a garden. The baby is wearing a light-colored onesie. Text overlays on the bottom of the screen read: "but can handle all the messes that come with toddlerhood" and "Made with a plant-based cloth + over 99% purified water fragrance-free & dermatologist-tested". The overall scene evokes a sense of gentle care and nature.
Ran 24 days
The Honest Company
A woman with blonde hair is holding a baby in her arms in a kitchen. She is holding a small black plate with a variety of snacks, including blueberries, strawberries, and cheese cubes. The background shows a white subway tile backsplash, a vase with dried flowers, and kitchen cabinets. Text overlays the image, stating "Honest Clean Conscious Wipes are always within reach for all the little messes. Gentle on skin + tough on messes. #ad".
Ran 24 days
The Honest Company
A woman is sitting in the driver's seat of a car, looking directly at the camera. She has long, dark hair and is wearing a white tank top and a delicate gold necklace. Text overlaying the top of the video reads "I'm". The woman is speaking, and the copy indicates she is discussing an upgrade to Honest Flushable Wipes, mentioning they are hypoallergenic, gentle, and safe to flush.
Ran 18 days
The Honest Company
A woman is sitting in the driver's seat of a car, looking towards the camera. She is holding a white wipe to her chest. Text overlay on the image reads "the one thing every pilates girl should keep in her car". The Honest Company logo is visible on the car's sunroof. The overall scene suggests a personal care moment after a workout.
Ran 18 days
The Honest Company
The creative features a closed wooden door with a glass doorknob. The text overlay reads: "Honest Flushable Wipes are safe on skin, safe to flush*, and help you feel fresh throughout it all. 🙂‍↔️" The overall impression is one of cleanliness and freshness, with the door symbolizing a private space where one can feel refreshed. The product is implied to be the solution for maintaining that feeling.
Ran 18 days
The Honest Company
The image displays three clear spray bottles of cleaning solution, each with a small refill pod next to it. The bottles are labeled for "Multi-Surface Cleaner," "Bathroom Refill," and "Glass Refill." A rolled-up towel and a wooden stick are placed in the foreground. Text overlays on the image include "HONEST REFILLABLE CLEANING KITS" and "MULTI-SURFACE CLEANER." A handwritten "new" is also visible in the top left corner, suggesting a new product launch.
Ran 9 days
The Honest Company

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