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Thumbtack ads

The hooks, angles and offers behind Thumbtack’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Local Services 20
Top formats: Lifestyle Integration12
Personal Anecdote6
Pain Point5
Updated: Oct 31, 2026

Longest run: 209 days
Visual formats: Text Overlay11
Lifestyle Image7
App Mockup1
Hook tactics: Relatability11
Question5
Directive2

Niche

Format1

Hook1

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A man is looking up and holding a smartphone in his hands. A white text box with black lettering is overlaid on the image, reading "The Parent Group Chat: Bathroom Remodel." The man is wearing a black t-shirt and a watch on his left wrist. The background appears to be a bathroom with a towel rack and a towel hanging on it.

Ran 209 days

Ran 209 days

The creative shows a slightly overgrown backyard with a wooden deck and stairs leading up to a red door. White text is overlaid on the image, reading "She wanted a safe space where her kids could play". The scene depicts a common desire for a functional and safe outdoor area for children.

Ran 170 days

A close-up shot shows a gloved hand using a squeegee to spread a thick, grey liquid in a curved motion across a textured surface. The liquid appears to be a coating or sealant, possibly for a floor. Sunlight reflects brightly off the wet surface, creating a glossy sheen. The text "Ready to upgrade your garage?" is overlaid on the image, posing a question to the viewer.

Ran 170 days

A minimalist living room with a plush white sofa and a wooden coffee table. The coffee table holds a vase with a large green leaf and a small black cup. White text overlaid on the image reads "Searching for a pro to...". The scene is bright and airy, with soft lighting and sheer curtains in the background.

Ran 170 days

The image shows an outdoor patio area with a wooden dining table and chairs. In the foreground, there are stone steps leading up to a higher level, with greenery and landscaping. On-screen text reads, "it was just an awkward dirt pile leading up to the upper level," suggesting a home improvement project or transformation.

Ran 170 days

The creative displays a search results page for electricians. The top result is for 'Tidy Handyman' with a 5.0 rating and 242 hires. Below this, a quote from a customer, Tasha W., is partially visible, stating 'he hired a top-rated pro who could.' The text overlay highlights the phrase 'he hired a top-rated pro' and 'who could.' The overall impression is a search interface showcasing a highly-rated professional service.

Ran 170 days

A close-up shot shows a person wearing a blue shirt and a purple hoodie, with a baseball cap on their head, cleaning a window. The background features a yellow building with trees and sunlight filtering through the leaves. On-screen text asks, "Want a streak-free shine?" The copy below the video states, "Thumbtack makes it easy to find a local window washer to get it done right."

Ran 170 days

A woman with light brown hair pulled back is speaking directly to the camera in what appears to be a bathroom. She is wearing a grey sweatshirt. Large, bold, white text with a blue outline reads "DO NOT HIRE" across the lower-middle portion of the screen. Her right hand is raised, palm facing outward, in a gesture that suggests stopping or warning. The background shows a clean, modern bathroom with mirrors, a sink, and a glass-enclosed shower.

Ran 139 days

A woman with blonde hair pulled back is speaking directly to the camera in what appears to be a bathroom. She is wearing a grey sweatshirt and has her right hand raised in a stop gesture. Large, bold, blue and white text overlaid on the bottom of the screen reads "DO NOT HIRE". The background shows a tiled wall, a mirror, and a shower stall.

Ran 139 days

The creative is a three-panel image showing different stages of tiling. The top panel shows a close-up of white subway tiles with grey grout being applied. The middle panel shows hands applying a decorative tile strip to a wall, with the text overlay "Did I mix the grout right? Why is it watery?" The bottom panel shows hands carefully placing small hexagonal grey tiles onto a wall with adhesive. The overall visual suggests a DIY tiling project with potential challenges.

Ran 137 days

The creative shows a dated, somewhat dingy bathroom with a wooden vanity, toilet, and bathtub. The walls are a pale, uneven color, and the floor is tiled. A blue banner with white text is overlaid on the bottom of the image, reading "THUMBTACK ISN'T ALL". The overall impression is of a bathroom in need of renovation.

Ran 107 days

The image shows a rustic bathroom with white tiled walls, a wooden ceiling with exposed beams, and a small window with floral curtains. A shower curtain with a floral pattern hangs on the left, and a toilet with a wooden seat is on the right. The floor is covered in small hexagonal tiles with a floral pattern. The text overlay reads: "Sometimes with DIY, you need a little help- and that’s where @Thumbtack comes in!" The image depicts a completed bathroom renovation, implying the successful use of Thumbtack services.

Ran 101 days

The creative shows a pedestal sink in a bathroom with text overlaid. The text reads "home upgrade" in large, yellow, cursive font, with "bathroom edition" below it in a smaller font. The background is a white wall with a mirror reflecting a shelf holding decorative items. The overall impression is a clean and updated bathroom space, suggesting a home improvement project.

Ran 95 days

A young woman with her hair in a ponytail, wearing a beige sweater, smiles as she looks to her right and gestures with her left hand towards a blank wall. On-screen text reads, "and decided it was time to do something about it." The background is a plain, light-colored wall. The creative implies a decision to address a problem or make a change.

Ran 85 days

A stainless steel outdoor grill is built into a concrete counter with wooden slats. Three white stools are tucked under the counter. The text "Built for that rare Bay Area sunny day." is overlaid in white, sans-serif font on the bottom half of the image. The scene is an outdoor patio with greenery and fallen leaves.

Ran 63 days

The image shows the inside of a stove with various cleaning instructions overlaid as text. The main hook states, "Most people never clean under their stove." Below this, a bulleted list provides steps for cleaning, such as "Pull back your stovetop panel," "Check for grease and buildup underneath," and "Clean the drip pans and burner grates." The final point suggests, "Hire a pro on Thumbtack." The background is a kitchen setting with appliances and food items visible.

Ran 47 days

A stainless steel outdoor grill is built into a concrete and wood structure. The scene is set in a backyard with green bushes and trees, and fallen leaves on the ground. White text overlayed on the bottom left of the image reads "Built for SoCal summers."

Ran 29 days

A modern, two-story house with white brick siding and a dark roof is shown. Text overlayed on the image reads: "The one thing every homeowner needs to know about their roof...". The image is a static shot of the house's exterior, with a clear blue sky and some clouds in the background. There are no people visible in the creative.

Ran 11 days

A person wearing gardening gloves is using large loppers to trim a tree branch that is growing too close to a house's siding. The scene is set outdoors during the day, with sunlight filtering through the leaves and casting dappled shadows on the house. The text overlay asks a question about the satisfaction of tree trimming, implying that finding the right professional can lead to this satisfying outcome.

Ran 11 days

Local Services20