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TOMS ads

The hooks, angles and offers behind TOMS’ Facebook and Instagram ads, filed by format and niche.

Ads
10
Newest ad
October 2026
Main niche
Footwear 10
Top formats
Updated
Oct 31, 2026
Longest run
96 days
Visual formats
Hook tactics
Niche
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2 ads

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A collage of four images showcases a pair of TOMS Mary Jane shoes with a brown and tan plaid pattern. The top left image shows a hand holding one shoe. The top middle image is a close-up of the shoe's buckle and sole. The top right image shows two shoes resting on an orange plaid blanket. The bottom image is a larger, detailed shot of a single shoe. On the left side of the collage, the TOMS logo is displayed above the text "THE COLOR OF THE SEASON:". To the right of the images, the handwritten text "Selling Fast!" is visible.
Ran 96 days
TOMS
A black TOMS wedge sandal with a espadrille-style wedge is shown against a light blue background. A dark blue banner with white text that reads "NEW ARRIVAL" is in the top left corner. The TOMS logo is in the top right corner. The text "The one pair that goes with everything. Jeans. Dresses. Workwear. Weekend fits." is overlaid on the image.
Ran 96 days
TOMS
A product shot of a single beige TOMS slip-on shoe with a thick white platform sole. The shoe is shown from the side against a plain white background. The TOMS logo is visible on a small tag on the side of the shoe. The text "Get these TOMS bestsellers before they're gone!" is overlaid on the image in a simple, sans-serif font.
Ran 66 days
TOMS
A close-up shot shows a person sitting down with their legs crossed, wearing a pair of black Chelsea boots. The boots have a thick sole and elastic side panels. The background is blurred, with green grass and a concrete surface in the foreground. White text overlaid on the image reads "NEW COLORS: The Bennet Boot."
Ran 55 days
TOMS
A pair of black suede ankle boots with decorative stitching and a low block heel are displayed on a grassy lawn scattered with fallen autumn leaves. White text overlaying the image reads "City Meets Country" in a script font, with "DELILAH BOOT" in a smaller, sans-serif font below it. The boots are positioned to showcase their design details, with one boot slightly in front of the other.
Ran 55 days
TOMS
A young woman with blonde hair sits on a wooden block outdoors, wearing a navy blue sweater and a long brown skirt. She is looking at the camera with a slight smile. White text overlays the image, with a quote attributed to "THE STACEY BOOT" at the bottom. The text reads: "Absolutely love these stylish boots!"
Ran 55 days
TOMS
The ad is split into two vertical images. The left side shows a young woman in a light grey sweater, black skirt, and white beanie, leaning against a wooden door and brick wall, with greenery around her. She is wearing grey ankle boots. The right side is a close-up of a pair of grey ankle boots with ribbon details, worn with black tights. White text overlays the right image, reading "NEW The Marlow Boot".
Ran 55 days
TOMS
The image is a text-only graphic with a light beige background and teal text. Large, bold teal text dominates the screen, stating a statistic about voter turnout. The statistic reads: "THE VOTER TURNOUT FOR AMERICANS UNDER 30 IS 38% BELOW AMERICANS OVER 60." A faint, abstract pink shape resembling a leg is visible behind the text. Two thin teal bars are present at the top and bottom right corners of the image.
Ran 17 days
TOMS
The creative features a collage of dog faces at the top and bottom, with two pairs of TOMS Alpargatas shoes placed in the center. The shoes are white with a pattern of various dog breeds printed on them in blue and beige. The text "Introducing Dog Lover Alpargatas" is displayed prominently below the shoes. The overall impression is a playful and celebratory tribute to dogs and dog lovers, showcasing the product with a fun, dog-themed design.
Ran 5 days
TOMS
A dark blue background with a subtle spiderweb pattern features bold white text announcing "31% OFF". Above this, smaller white text reads "ALL TREATS. NO TRICKS." and "Spook-tacular Savings" in orange. Below the percentage, "THE HALLOWEEN BOO-TIQUE" is written, accompanied by a small spider graphic. The bottom of the creative displays "use code: TREAT31" in white text.
Ran 3 days
TOMS

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