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Zappos ads: 5 winning Facebook and Instagram ads

Every Zappos ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 88 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Median run
88 days
Against Retail / Marketplace’s 14-day median
6.3×
In the library: 5 statics
5 ads

Longest run

Longest run: 88 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Zappos ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
Hook, asks you to sign in
Status, asks you to sign in
Type, asks you to sign in
SortLongest running, asks you to sign in

Winning means kept running: brands rarely keep paying for ads that lose.

5 ads

The image shows a pair of black leather harness boots standing on a plain white background. The boots are angled slightly, with one in the foreground and the other partially behind it, showcasing the silver hardware details on the harness straps. The lighting is even and neutral, highlighting the texture of the leather.
Live88 days
Zappos
A studio-lit product shot of a pair of red high-top canvas sneakers. The shoes are positioned at an angle against a plain white background, clearly displaying the brand's circular logo patch on the side of each shoe.
Live88 days
Zappos
A pair of tan leather knee-high boots are shown against a plain white background. The boots have a stacked wooden heel and visible stitching along the sole. The image is a clean, studio-style product shot.
Live88 days
Zappos
A close-up shot of a person wearing tan hiking boots while standing on a rocky surface near water. The text 'Gear Up with Columbia' is centered in the upper half of the image, and the brand name 'Zappos' is printed in smaller text at the bottom.
Live84 days
Zappos
A studio-shot image of a pair of black leather harness boots. The boots are positioned against a plain white background, showing the side profile and the silver hardware details.
Live82 days
Zappos

Product Image, on 4 of its 5 ads

Counted over its 5 filed ads

Hooks it opens on

How Zappos makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Zappos's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Zappos advertises on Facebook and Instagram

The library holds 5 ads from Zappos in Retail / Marketplace. Its most common visual formats are Product Image (4 ads) and Studio Shot (4). Its ads stay up a median 88 days, 6.3× the Retail / Marketplace median of 14 days.

Ask Claude about Zappos

Claude or ChatGPT searches its 5 ads here, reads them and answers with real creatives, each with how long it ran.

Works in Claude, ChatGPT and Cursor

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Every ad, filter and board for 7 days, with Claude or ChatGPT connected.

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