AdSwipeFile

19 Cyber Monday Ad Examples

Cyber Monday ads from 8 brands in 7 niches, with the offer, the format and the hook of each. Each one names Cyber Monday in its copy, hook or description. Longest-running first, then newest. Study them before you brief yours, or ask Claude or ChatGPT to search the library and write from them.

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19 ads

The creative features a vibrant gradient background transitioning from orange to pink. Large, bold white text announces "CYBER MONDAY ALERT" at the top, accompanied by a red siren icon. Below this, it states, "They're not DONE YET! GroundingWell Cyber Monday SALE HAPPENING RIGHT NOW!!!" Further down, it reads, "With up to 70% OFF on their GROUNDING STUFF!!!" Three yellow hand-pointing emojis are centered above a URL that begins with "https://www.groundi...". A cartoon character with glasses and a smile gives a thumbs-up at the bottom right.
Groundingwell
A laptop is open, displaying a marketing dashboard with various performance metrics and graphs. The left side of the image is a solid yellow background with bold text that reads "Gear up for Black Friday & Cyber Monday." Below this, on a dark green background, it says "Try Mailchimp's marketing tools for free." At the bottom, smaller text states "Terms apply. Click to learn more."
Intuit Mailchimp
The creative features a dark background with repeating text "CYBER MONDAY" in purple. In the center, a colorful, abstract graphic is displayed within a circular network of icons representing different work tools. Prominently displayed is the text "Connected to all your work tools" in large white font. Below this, a bright pink banner with "FBSAVE30CM" is shown, indicating a promo code. The main offer, "Save 30% off when you upgrade to ANY ClickUp Paid Plan," is highlighted in pink.
ClickUp
An eye-catching vertical ad featuring a red background. The text "CYBER MONDAY, BUY 1 GET 1 FREE" is displayed in bold white letters. The ad includes multiple product images, which are skincare light therapy devices. The devices are positioned around the text, creating a dynamic visual effect. Hands can be seen holding them. The ad concludes with the call to action "DON'T MISS THE BIGGEST SALE OF THE YEAR."
Solawave
The ad shows a close-up of a woman's face. A pink beauty tool is being applied to her cheek, causing a red glow effect, suggesting its function. Text overlay reads “We only do this once a year. Buy One, Get One Free,” emphasizing a limited-time offer. A red banner shouts “SHOP CYBER MONDAY” The background is light grey.
Solawave
The ad features a vertical layout with a gradient background in shades of pink and peach. At the top, various beauty devices are displayed. The central part of the ad prominently features the text 'BUY ONE GET ONE FREE' in large, white, bold letters, below a black rectangular banner with 'CYBER MONDAY' written in white. There is a call to action button that reads 'SHOP THE SALE' is in the middle. The composition is modern and highlights the promotional offer.
Solawave
The ad features a light beige background with large, elegant text at the top that reads "Get Your Freebies While They Last!". In the center, there is a close-up of a white supplement bottle with a teal label and the brand name. To the left of the bottle, a small pile of omega-3 fish oil capsules are visible. Beneath the bottle and capsules, there is text that highlights a free offer for Omega 3 Fish Oil. The bottom of the ad says "Cyber Monday Freebies".
AG1 by Athletic Greens
An advertisement shows a close-up of a woman's face with the edge of a beauty device placed against her cheek. The device emits red light. The background is a solid red with the text 'BUY 1 GET 1 FREE' in white, along with a call to action that says 'SHOP CYBER MONDAY DEALS'.
Solawave
An advertisement with a yellow background at the top containing the company's logo and then the text: "Gear up for Black Friday and Cyber Monday". Underneath this there is a call to action, "Try marketing tools for free". The lower section of the ad shows a laptop, displaying a marketing dashboard with various metrics. A person's hands are typing on the laptop's keyboard, suggesting active use of the software.
Intuit Mailchimp
An advertisement for an antiperspirant product, set against a brown background. The top section features the words "CYBER MONDAY SALE" in large white letters and an orange font. Below this, the ad text shows "UP TO 67% OFF + 4 FREE GIFTS." The bottom section shows five different product designs, labeled as "ANTIPERSPIRANT UNDERARM LOTION" with descriptive flavors Clean Sport, Sandalwood, Mountain Breeze, Fresh Powder, and Eucalyptus. To the right, there is a circular orange sale tag that says "OUR BIGGEST DEAL OF THE YEAR."
Carpe
The ad features a vibrant design for a Cyber Monday sale. At the top, the brand's logo is displayed above the text "CYBER MONDAY SALE" in a bold, dark font. Beneath the text are images of antiperspirant products. Each features a unique scent. Below the product images is the text “UP TO 67% OFF + 4 FREE GIFTS”. A circular text banner with “OUR BIGGEST DEAL OF THE YEAR” is in the upper right corner. The background has a gradient from dark burgundy to pale pink.
Carpe
An advertisement for an antiperspirant product, featuring a Cyber Monday sale. The ad has a dark blue background and prominently displays the word "SALE" in large white letters. Below, it highlights "UP TO 67% OFF + 4 FREE GIFTS". Prominently featured are five product bottles in a row. Each bottle is white with the brand name at the top and the product name and scent (e.g., "Clear Sport," "Sandalwood") are visible. Above the product array, in an orange circle with text "OUR BIGGEST DEAL OF THE YEAR."
Carpe
An advertisement for Carpe antiperspirant products. The ad features a dark blue and teal gradient background. At the top, the brand logo is displayed. Beneath is text stating 'CYBER MONDAY SALE' in large, bold teal letters. Below this, it states 'UP TO 67% OFF + 4 FREE GIFTS'. In the foreground, there are five white bottles of Carpe antiperspirant lotion, arranged in a row. Each bottle is labeled with the product name and scent. A bright orange circle with the words 'OUR BIGGEST DEAL OF THE YEAR' is in the right-hand corner.
Carpe
The ad features a dark background with the words " CYBER MONDAY" in teal and "SALE" in large white block letters. Below the "SALE" text, there are five white, cylindrical antiperspirant/lotion bottles arranged in a row. Each bottle has a different scent and is labeled with product names. To the upper right is a round sticker with text of "UP TO 67% OFF +4 FREE GIFTS". The brand logo is at the bottom of the ad.
Carpe
An advertisement on a purple background that promotes Black Friday and Cyber Monday deals. The top of the ad features the brand name, followed by large white text: 'EARLY ACCESS, BLACK FRIDAY, CYBER MONDAY, DEALS LIVE NOW!'. Below that, in orange text, is 'CUSTOMIZED SWEATCARE THAT WORKS'. The bottom half of the ad showcases a collection of the brand's products. A circular graphic on the right displays the offer 'UP TO 51%' with 'W/ CODE: BLACKFRIDAY51'. Products include various skincare items like deodorants, lotions, and wipes in orange and white packaging.
Carpe
The ad is a promotional image for a skincare brand. Dominating the layout is a bold announcement of 'EARLY ACCESS BLACK FRIDAY CYBER MONDAY DEALS LIVE NOW!' in large white text against a deep blue gradient background. Below, it features 'CUSTOMIZED SWEATCARE THAT WORKS' in orange. A product image showcases an antiperspirant underarm lotion, with its details visible. The text 'UP TO 56% OFF +4 FREE GIFTS' is displayed in a blue rectangle, creating a strong call to action. The brand logo is at the top.
Carpe
An overhead shot showcases a woman's neck and upper chest, adorned with three delicate gold necklaces that are partially submerged in water droplets. The background looks to be a body of water. Text at the top announces a Cyber Monday deal: Buy 3, Get 3 Free. Text boxes highlight "Waterproof" and "Lifetime Color Warranty". The text "500.000+ Customers" is positioned on the ad. Additional text indicates the product as seen in "ELLE", "COSMOPOLITAN", and "GRAZIA", with a star rating and 'Trustpilot' logo.
Atolea Jewelry
An advertisement on a gradient background of orange and purple colors. In the center of the image is a headline announcing a 'BUY ONE GET ONE FREE' offer. The text is large and white, and below the headline is the text 'SAVE ON HOLIDAY SHOPPING.' A call to action button that says 'SHOP CYBER MONDAY SALE' is below the second text.
Solawave
A vertical ad with a gradient purple background. In the center of the ad are images of the products. The ad prominently displays "LIMITED TIME Only" in large white text towards the centre. Multiple products are displayed: a tablet, a protective case, and a small square device. The brand name is displayed at the top. At the bottom appears "BLACK FRIDAY CYBER MONDAY BLACK FRIDAY".
espresso Displays

What the Cyber Monday ads in the library have in common

  • 17 of the 19 ads carry a promo on the creative itself: a sale or a deal with a deadline.
  • Product Image is the most common visual format, in 14 ads, then Text Overlay (4).
  • Offer only is the most common hook tactic, in 10 ads, then Urgency (6).
  • Beauty / Personal Care has the most Cyber Monday ads, 12, then App / Software (2).
  • 3 ads have Meta run dates. The longest ran 315 days.

Cyber Monday ads by niche

  1. Beauty / Personal Care12
  2. App / Software2
  3. Electronics / Tech1
  4. Fitness / Wellness1
  5. Healthcare1
  6. Jewelry / Watches1
  7. Other1

Most common visual formats

  1. Product Image14
  2. Text Overlay4
  3. Branded Asset1
  4. Editorial1
  5. Lifestyle Image1

Most common hook tactics

  1. Offer only10
  2. Urgency6
  3. Aspirational1
  4. Curiosity1
  5. Fomo1

Browse every ad in these niches

Black Friday ads

Cyber Monday ads: frequently asked questions

What are Cyber Monday ads?

Ads built around Cyber Monday, the Monday after Black Friday: a sale, a code or a deadline on the creative. This page lists the ads in the library that name Cyber Monday, filed by niche, visual format and hook tactic.

How are Cyber Monday ads different from Black Friday ads?

The library files both events under one season, Black Friday, because one sale can run from the Friday to the Monday. This page is the part of that season that names Cyber Monday. Compare it with the Black Friday page to see how brands change the offer, the deadline or the wording for the Monday.

Where can I find Cyber Monday ad ideas for Facebook and Instagram?

Start from real ads instead of templates. Pick your niche above the gallery, then open a brand from any card to see everything it runs. Or ask Claude or ChatGPT for Cyber Monday ads in your niche: it searches the library and writes from the ads it finds.

Are these ads still running?

Some are, some are not. The library keeps an ad after Meta takes it down, so you can still study it. Where we have Meta run dates, the ad page shows how long it ran.