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Article ads

The hooks, angles and offers behind Article’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Home / Garden 20
Top formats: Lifestyle Integration15
Testimonial6
Benefit-Driven3
Updated: Oct 31, 2026

Longest run: 515 days
Visual formats: Lifestyle Image14
Text Overlay5
Product Image3
Hook tactics: Direct address9
Social proof4
Relatability3

Niche

Format

Hook2

SortLongest running

4 ads

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Ran 515 days

A modern living room scene is depicted, featuring a grey sofa, a white coffee table with a wooden drawer, and a grey geometric rug. On the coffee table, a book titled "NOMA" is placed next to a small potted plant. The on-screen text is a customer testimonial from Tina in Garner, NC, praising the product's quality and customer service. The overall aesthetic is clean, minimalist, and inviting.

Ran 247 days

A modern dining chair with a dark wood frame and a black leather seat is positioned next to a dark wood dining table. A glass of water sits on the table. The background shows a clean, modern kitchen with cream-colored cabinets and a marble backsplash. White text overlaid on the image reads: "Great style is easy. From sofas to rugs, get your entire cart delivered with Article's $69 flat-rate shipping."

Ran 247 days

The creative features the text "ARTICLE.PRO" prominently displayed in white and red against a dark blue overlay. The background image shows a modern, well-lit interior with comfortable seating areas, suggesting a co-working space or a lounge. The text is centered, with "ARTICLE" in white and ".PRO" in red, acting as the main visual element and hook. The overall impression is professional and inviting, hinting at a service or platform related to professional content or project management.

Ran 199 days

A sage green armchair with a minimalist design is shown in a well-lit room. The chair is placed on a textured rug in front of a wooden sideboard. The text overlay highlights the company's extensive positive customer feedback, stating they have over 120,000 five-star reviews, totaling 600,000 stars.

Ran 159 days

The top half of the ad features a dark teal background with white and red text. The text reads "ARTICLE.PRO" in white, followed by "Design professionals—experience our premium quality with a free swatch kit." in red. The bottom half of the ad displays a close-up, angled view of several fabric swatches in various textures and colors, including earthy tones like brown, tan, mustard yellow, and olive green.

Ran 152 days

Ran 131 days

Ran 131 days

A sectional sofa in a living room setting is shown. The sofa is a deep green color and is adorned with throw pillows, including a yellow circular one and a patterned rectangular one. A light-colored throw blanket is draped over the back of the sofa. The text "See this in store" is overlaid at the top of the image in a bold, black font against a coral-colored background. At the bottom right corner, the word "ARTICLE." is displayed in white text on the same coral background.

Ran 130 days

A framed abstract painting with organic shapes in pastel colors hangs on a white brick wall above a mid-century modern wooden credenza. The credenza is adorned with a black speckled vase filled with greenery, a stack of books, a large white ceramic vase, and a small blue bowl. The on-screen text is a customer testimonial from Elijah S. of San Francisco, CA, praising an excellent experience from start to finish.

Ran 52 days

A close-up, softly lit shot of a neatly made bed with a wooden headboard. A bedside table made of light wood holds a potted plant and a decorative metallic cylinder. Books are stacked on the lower shelf of the nightstand. The overall aesthetic is minimalist and serene, suggesting a calm and comfortable bedroom environment. There is no text on the image.

Ran 38 days

A full shot of a modern, sage-green sofa with wooden legs sits on a rug in a well-lit room. Above the sofa, white text reads "ARTICLE." followed by a customer quote: “It’s simple, yet luxurious. I couldn’t be more happy.” Below the quote are five white stars and the name "Elizabeth B. (Portland, OR)". The image is a lifestyle shot showcasing the sofa in a home setting.

Ran 34 days

A cozy entryway scene features a black front door with a glass pane, a light-colored rug on a wooden floor, and a plush, white ottoman bench. A small side table holds a vase with greenery, and a crossbody bag and a cap hang on a wall hook. The on-screen text overlays the image, highlighting the ottoman as a welcoming piece for an entryway.

Ran 24 days

A square, olive-green storage ottoman with a rounded top sits on a wooden floor next to a dark wood cabinet. A patterned rug is visible in the foreground. The text "Less mess, more personality." is overlaid on the image, followed by "Our storage styles make it easy."

Ran 24 days

A person is shown from behind, relaxing on a large, plush white sofa while watching television. The room features large windows with natural light, a wooden coffee table with a vase of white flowers, and a textured rug. White text overlaid on the image reads "Furniture for your life."

Ran 24 days

A richly decorated living room features a plush, mustard-yellow velvet sofa in the foreground. Behind the sofa, a dining area is visible with a dark, oval table set for a meal, a banquette, and chairs. The wall behind the dining area is adorned with a large, black silhouette mural of flying geese and a circular mirror reflecting the room. On-screen text overlays the image, stating 'Bold, golden, and made to glow ✨' and mentioning 'The Abisko Velvet Sofa in Plush Yarrow Gold' and crediting the photographer @mikeharrisonart.

Ran 24 days

A modern, minimalist living room scene features a stylish, olive-green storage ottoman with a lime-green throw draped over its edge. The ottoman's lid is slightly ajar, revealing its interior. Above the ottoman, the word "ARTICLE." is prominently displayed in large, white, sans-serif font. Below this, a search bar graphic contains the text "article.com" with a magnifying glass icon, suggesting a direct address to the viewer to visit the website.

Ran 24 days

A beautifully made bed with a grey upholstered headboard is shown in a well-lit bedroom. The bed is covered with white and grey linens, and several decorative pillows in various textures and colors are arranged on it. A beige throw blanket is draped over the foot of the bed. On either side of the bed are wooden nightstands with small lamps. The text overlay reads: "Save big for a limited time with deals on hundreds of popular styles."

Ran 18 days

A plush, coral-colored armchair is positioned next to a textured, cylindrical ottoman. The ottoman has a stack of three books on top, with a dark red mug resting on the uppermost book. The background is a plain, light-colored wall with a textured rug covering the floor. The text overlay features a customer testimonial praising the company's customer service and furniture selection.

Ran 17 days

The image shows a retail store interior with shelves displaying various chairs. Large white text overlays the scene, reading "Store now open." The text is positioned to be easily readable against the background. The overall impression is an announcement of a new store opening, inviting customers to visit.

Ran 17 days

Home / Garden20