AdSwipeFile

Refreshed Nov 8, 2026

Fellow ads

The hooks, angles and offers behind Fellow’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Fellow’s Meta page
177
Median runHow long its ads stay up
54 days
Against Home / GardenNiche median 19 days
2.8×

The messages Fellow keeps paying for

Same idea, new creatives

  • “You love your French press. But you don't love the cleanup”

    4 ads

    Running since Sep 2026.

  • “The wait is over”

    3 ads
    Fellow ad: “The wait is over”Fellow ad: “The wait is over”

    Running since Aug 2026.

  • “A Tuesday morning is too busy for your pour-over routine”

    3 ads

    Running since Sep 2026.

How Fellow builds them

51 ads

What Fellow's ads are made of, row by row.

Free with an account.

Longest running

All 51

The Fellow ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

51 ads

Ask your agent about these ads
A clean, studio-shot image of a black coffee grinder on a light grey background. The text on the left side announces the new product and its availability in six new colors. A small arrow points to the shop link at the bottom.
Active · 83 days
Fellow
A clean, minimalist product shot features a blue Fellow matcha set on a grey surface. The set includes a gooseneck kettle, a whisk, and a bowl. Below, on a wooden shelf, are three rustic ceramic bowls. The text "FELLOW MATCHA SET" is centered above the product, and the headline "Create their dream matcha station" is prominently displayed in bold black font. The overall aesthetic is modern and sophisticated, highlighting the product as a desirable addition to a home.
Active · 83 days
Fellow
A close-up shot of a black conical burr coffee grinder is shown against a light grey background. Text on the left side of the image reads "Introducing Opus 2 Conical Burr Grinder." Below the grinder, more text states "The wait is over" and "Now available in 6 new colors." A "Shop Now" button with an arrow is also visible. The hook, "The difference between okay coffee and genuinely good coffee usually comes down to the grind," is presented as on-screen text.
Active · 83 days
Fellow
The creative features a split image of a matte rose gold electric kettle. The top half shows the kettle from the side, with the text "STAGG EKG ELECTRIC KETTLE" overlaid in white. The bottom half shows the kettle from a slightly elevated angle, placed on its charging base, with the text "ENGINEERED FOR EXACTNESS" overlaid in white. The kettle has a wooden handle and lid knob, and the base has a digital display showing "195" degrees.
Active · 83 days
Fellow
A hand reaches out to a pixelated product box placed on a white shelf. Above the box, the word "FELLOW" is displayed in white text, followed by the headline "The wait is over." The product itself is obscured by a mosaic of colorful pixels, hinting at a reveal. The overall aesthetic is clean and modern, with a muted background that draws attention to the central subject.
Active · 83 days
Fellow
A product image displays a coffee machine and its accessories, including a grinder, tamper, cups, and cleaning cloths. The headline at the top reads "BUNDLE & SAVE $193", highlighting a promotional offer. Below the product image, the text "The Series 1 + Accessories Bundle" is displayed, followed by the brand name "FELLOW".
Active · 83 days
Fellow
A man wearing a black t-shirt and a black baseball cap stands in a kitchen next to a black coffee maker. He is holding a glass of dark liquid in his right hand and has his left hand resting on top of the coffee maker. The text "Your new best friend 🤗 Aiden is here, only from @fellowproducts" is overlaid on the image. The scene is well-lit and appears to be a home environment.
Active · 83 daysVideo
Fellow
A close-up shot of a black coffee grinder with a red accent on the right side. The text "Introducing Opus 2 Conical Burr Grinder" is displayed on the left side of the image. Below this, the text "The wait is over" is prominently featured, followed by "Now available in 6 new colors" and a "Shop Now" call to action with an arrow. The grinder itself has a wooden top and a dial with numerical settings.
Active · 83 days
Fellow
A static image shows a hand reaching toward a pixelated, blurred-out object sitting on a light-colored countertop. Above the object, the brand name Fellow is centered, followed by the headline 'The wait is over' in a clean, sans-serif font. The overall aesthetic is minimalist and premium, focusing on the mystery of the obscured product.
Active · 81 days
Fellow
A woman with dark hair, wearing a cream-colored polo shirt, is holding a light blue gooseneck kettle over a pour-over coffee maker. She is in the process of pouring water into the coffee filter. Behind her, a framed poster with the words "COFFEE CLUB" in blue lettering is visible. The text overlay on the image explains the features of the Stagg EKG kettle, highlighting its ability to maintain precise water temperatures and time brews, while also noting its aesthetic appeal.
Active · 68 daysVideo
Fellow
A product image features a black coffee maker and grinder set on a light grey background. Above the product, large white text reads "A $133 bundle discount" with smaller text below it stating "(That's about 20 coffees)". A circular graphic in the top right corner says "BUNDLE + SAVE". The bottom of the creative has a grey bar with the word "FELLOW" in white text. The background of the entire ad is a dark, blurred image of ice cubes and liquid, likely iced coffee.
Active · 68 days
Fellow
The ad features a clean, minimalist product shot of the Fellow Opus 2 Conical Burr Grinder. The grinder is black with a wooden lid and a rose gold accent. It is placed on a countertop next to a small amber glass cup. The text "INTRODUCING" appears above the product name "Opus 2 Conical Burr Grinder", followed by the tagline "One grinder. Any brew." The Fellow logo is visible at the top of the image.
Active · 68 days
Fellow
The ad displays a black coffee maker and grinder set against a background of ice cubes and dark liquid, likely iced coffee. Overlay text announces "A $133 bundle discount (That's about 20 coffees)" and a circular graphic states "BUNDLE + SAVE". Below the product image, the text "The Aiden + Grinder Kit" is visible, followed by the brand name "FELLOW" at the bottom.
Active · 68 days
Fellow
A high-quality, studio-shot image of the Fellow Espresso Series 1 Setup Kit is presented. The espresso machine, along with accompanying accessories like espresso glasses, a vacuum canister, and a knock box, are arranged on a wooden countertop. Text overlays highlight the product name 'Espresso Series 1 Setup Kit' and call out individual components such as 'Pirch Espresso Glasses', 'Atmos Vacuum Canister', and 'Espresso Knock Box'. A prominent banner at the top reads 'UPGRADE & SAVE $100', and the main headline states 'All the gear.' The overall impression is aspirational, showcasing a complete espresso setup.
Active · 68 days
Fellow
A black Fellow coffee maker and a black Fellow grinder are displayed on a red countertop. Text at the top of the image reads "FELLOW" and "Whole beans to cold brew in 90 minutes". A circular graphic on the right side of the image contains the text "SAVE $100". A black bar at the bottom of the image reads "THE AIDEN + GRINDER KIT".
Active · 66 days
Fellow
A black electric kettle with a wooden handle sits on a black base with a digital temperature display showing 108°F. The background is a speckled granite countertop and a wooden cutting board. White text overlaid on the image reads "My mornings just got a lot better."
Active · 66 days
Fellow
The video opens with a woman pouring from a kettle in a sunlit room, with text overlay stating "Sleeping in used to mean giving up the pour-over routine." It then cuts to a close-up of the Fellow Aiden Precision Coffee Maker and a timer, with text stating "Now, Aiden Precision Coffee Maker handles the pour-over quality coffee. You get the sleep." The ad highlights the convenience of the coffee maker.
Active · 54 daysVideo
Fellow
A dark, modern coffee maker is shown on a wooden countertop. A hand is pouring coffee from a black kettle into two clear glasses filled with ice. The brand name "FELLOW" is displayed at the top of the image, and the text "The coffee maker picky café drinkers will love" is overlaid at the bottom. The scene evokes a sense of sophisticated coffee preparation.
Active · 54 days
Fellow
The ad opens with a close-up of a sleek, black coffee maker with a digital display showing "9.0 cups" and "1350 ml". Text overlays read "FELLOW" and "Everyone's coming over. The coffee's already made." The next scene shows a menu on the coffee maker's screen with "Guided Brew" highlighted. Then, a shot of the coffee maker on a kitchen counter with a vase of flowers and some berries. Text reads "FELLOW" and "Pour-over quality coffee, without the pour-over routine."
Active · 54 daysVideo
Fellow
A dark green coffee maker sits on a wooden sideboard in a dimly lit room. To the right of the machine, a small ceramic mug rests on a wooden stand. The text at the bottom describes the machine's ability to brew coffee early in the morning.
Active · 54 days
Fellow

How Fellow makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Fellow's ads are built from: who is in frame, the words, the structure, the top format and hook.

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