Thuma ads

The hooks, angles and offers behind Thuma’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Updated
Oct 31, 2026
Longest run
100 days
The creative shows a close-up of a wooden dresser with a large mirror and a television mounted on the wall in the background. White text overlaid on the image reads "A Dresser That Can Fit Any Kind of Space." Below the dresser, smaller white text states, "I move a lot so I needed something like this." The visual focuses on the dresser's design and its adaptability for different living situations.
Ran 100 days
A minimalist, light grey felt wall organizer with a wooden dowel rod is displayed against a plain white background. The organizer features two distinct pockets, with the top pocket having a cut-out section. The text "Elevated design for an at-home retreat." is overlaid in a simple, sans-serif font at the top of the image. The overall aesthetic is clean, modern, and serene, suggesting a sophisticated home decor item.
Ran 96 days
A woman is filming herself in a selfie-style video while walking down a cobblestone street in a city. She is wearing a tan turtleneck sweater and a fluffy tan teddy bear coat. The text "New chapter, new neighborhood, new apartment." appears on the screen. The background shows buildings and a white SUV with green stripes. The woman is speaking directly to the camera, sharing her experience of moving and creating a calm space in her new apartment.
Ran 90 days
A man wearing a brown jacket and a white baseball cap sits in front of a pegboard wall with tools and a "THUMA" logo. Text overlays the bottom half of the image, stating "I'm on the product design team at Thuma." The man is speaking directly to the camera, introducing himself and his role within the company. The background suggests a workshop or design studio environment, reinforcing the product development aspect of the brand.
Ran 79 days
The interior of a modern, minimalist coffee shop is shown. The text "THUMA" is displayed at the top left, followed by the headline "Visit us in SF." Below that, the text reads "Start your home refresh at Thuma Chestnut." The shop features light wood furniture, a coffee bar with an espresso machine, and seating areas. The overall aesthetic is clean, calm, and inviting, suggesting a space for relaxation and design inspiration.
Ran 76 days
A dark wood nightstand with a single drawer is centered against a plain white background. The nightstand has a modern, minimalist design with clean lines. Text overlays at the top of the image read "Meticulous design. Eco-focused materials." The lighting is soft and even, highlighting the product's texture and form.
Ran 54 days
The image shows a beautifully designed bedroom with a large bed, a dresser, and artwork on the wall. Text overlays provide information about the Thuma brand and its flagship store. The text reads "THUMA" in large letters at the top left, and "The NYC Flagship Hospitality in the heart of SoHo." below it. Further down, it says "Experience our collection of home essentials and upgrades in person. Visit 99 Wooster Street."
Ran 51 days
A minimalist wooden nightstand is shown against a plain white background. The nightstand has a single drawer and an open shelf below. Text overlaying the image reads: "Minimalist design for everyday unwinding." The creative focuses on the clean lines and simple aesthetic of the furniture piece, suggesting a sense of calm and relaxation.
Ran 48 days
A modern, sectional sofa in a light beige fabric with dark brown trim is shown in a well-lit living room. White text overlays the image, featuring a quote attributed to "Architectural Digest" that praises the sofa's design, adaptability, and quick availability. The brand name "THUMA" is displayed prominently at the top of the image.
Ran 46 days
A bedroom scene with a bed, nightstand, and window. The bed is made with white linens and pillows. On the nightstand are two books and a decorative bowl. White text overlays the image, featuring a quote from Esquire about the bed's assembly, materials, and ease of use, followed by the brand name 'THUMA' and a website address. The overall aesthetic is clean, modern, and serene, highlighting the product's design and quality.
Ran 46 days
A dark, modern building with large windows is shown. The text "THUMA" is visible in the upper left corner. Overlay text reads "Oasis starts in SF. Explore elevated design at Thuma Chestnut." The building appears to be a storefront with interior furnishings visible through the windows, including sofas and plants.
Ran 38 days
The ad features a wooden bed frame with white bedding. Large white text overlays the image, with "Buy" at the top left and "Buy" again at the bottom left. The word "once." is positioned to the right of the top "Buy", and "better." is positioned to the right of the bottom "Buy". The brand name "THUMA" is also visible in smaller white text above the bed. The overall message emphasizes durability and quality.
Ran 37 days
A minimalist ad displays a bed with white linens and two pillows against a plain grey background. Above the bed, the brand name "THUMA" is centered, followed by the text "Custom Configurations. Ready to Ship." Below the bed, the text "Explore the Bedroom Collection at www.thuma.co" is displayed. The ad focuses on the product's design and availability.
Ran 24 days
A bed frame made of dark wood with a grey upholstered headboard is shown with white bedding. Large white text is overlaid on the image. The top line of text reads "THUMA". Below that, the words "Built to" are stacked vertically. The final line of text reads "last." The overall impression is one of durability and quality craftsmanship.
Ran 24 days
A young couple is embracing in the middle of an empty room with hardwood floors and large windows. The woman is wearing white pajamas and the man is wearing a t-shirt and shorts. Text overlay on the bottom of the image reads "My boyfriend and I." The scene evokes a sense of a new beginning or moving into a new home.
Ran 15 days
The image shows disassembled wooden furniture pieces laid out on a carpeted floor in a room with large windows. White text overlays read "Furniture should get easier, not harder" and "Once you pass 50,". A large cardboard box stands upright in the corner of the room. The scene suggests a focus on the ease of furniture assembly, particularly for an older demographic.
Ran 12 days
A clean, minimalist product shot of a wooden bed frame with two white pillows on a white mattress. The bed is centered against a plain white wall and sits on a light grey floor. The text "Create the perfect oasis." is overlaid in a simple, elegant font at the top of the image. The overall aesthetic is serene and inviting, highlighting the bed as a centerpiece for relaxation.
Ran 12 days
A dark wood bed frame with white bedding and two white pillows is centered against a plain white wall. The bed is neatly made and presented in a clean, studio-like setting with a light grey floor. The on-screen text, "Escape to home with Thuma.", is overlaid on the image, suggesting a sense of comfort and sanctuary.
Ran 12 days
A woman in beige pants and a brown sweater is shown lifting the mattress of a dark wood bed frame to reveal the storage space underneath. The bed frame is open, showing the slatted base and hydraulic lifts. White text overlays the image, with the brand name "THUMA" at the top, a "NEW" tag, and the headline "Meet the Essential Storage Bed." Below the headline, smaller text reads, "Lift up and store more. Shop new Essential Storage Bed."
Ran 12 days
A woman is standing on the wooden slats of an unassembled bed frame, balancing with her arms outstretched. She is wearing a grey t-shirt and pink shorts. Text overlaid on the image reads: "POV: You've been renovating for months and you're ready for the easiest decision you'll make...". The scene suggests a humorous take on a simple decision after a long renovation process.
Ran 6 days