AdSwipeFile

Eight Sleep ads

The hooks, angles and offers behind Eight Sleep’s Facebook and Instagram ads, filed by format and niche.

10 of the 20 ads we track still run on Meta. The oldest live one started in September 2026.

Live on Meta now
15

on Eight Sleep’s Meta page

Launched, last 30 days
0

on Eight Sleep’s Meta page

Still running
10 of 20
Median run
51 days
Against Fitness / Wellness
0.8×

niche median 61 days

The messages Eight Sleep keeps paying for

Same idea, new creatives

  • “Better health starts in the gym bed”

    4 ads

    On 4 ads.

  • “Up to one hour extra of sleep each night”

    3 ads

    On 3 ads.

  • “DESTROY NIGHT SWEATS”

    2 ads

    On 2 ads.

How Eight Sleep builds them

49 ads

  • Evergreen, no season100%
  • No offer on the ad92%
  • Product image with text63%
  • Lifestyle image with text33%
  • Bold claim hook29%

Product image with text in 63% of its ads. 92% make no offer on the ad. 2 of 49 run a promo.

Longest running

All 49 ↗
  • Eight Sleep ad that ran 179 days179 days
  • Eight Sleep ad that ran 124 days124 days
  • Eight Sleep ad that ran 120 days120 days
  • Eight Sleep ad that ran 103 days103 days
Brands like Eight Sleep
Niche
Format
Scroll for every format
Hook
Scroll for every hook
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

49 ads

Ask your agent about these ads
The image shows a close-up view of a bed with a product called 'the Pod' attached to its side. The Pod has a series of small, illuminated lights. Text overlaid on the image reads, "Add the Pod to your bed and unlock deeper sleep." The background is softly blurred, suggesting an outdoor, natural setting with trees and sunlight. The overall impression is one of comfort and advanced sleep technology.
Ran 179 days
Eight Sleep
The image shows a dark grey cylindrical device next to a bed with white linens. Text overlays the scene, with the main headline in large white font reading "Schluss mit nächtlicher Hitze" (End of nightly heat). Below this, smaller text states "Der Pod kühlt dich auf bis zu 13°C herunter" (The Pod cools you down to up to 13°C). A circular graphic on the right side of the image reads "Risikofrei testen für 30 Nächte" (Test risk-free for 30 nights).
Ran 124 days
Eight Sleep
A minimalist, clean graphic features a tall, cylindrical black device against a soft blue gradient background. The text "SLEEP COOL WITH THE POD" is positioned above the main headline, "Cool your body, not your house." A subtle, wavy blue line with white dots traverses the image from left to right, overlaying the device. The device itself has a textured surface and a prominent black numeral '8' on its side, with the word "COOLING" also visible. The overall aesthetic is modern and focused on the product's cooling functionality.
Ran 120 days
Eight Sleep
A black suitcase stands upright on a wooden floor, with an open suitcase beside it revealing clothes. The text "you'll know what that is sadly" is overlaid at the bottom of the image. The scene suggests the beginning of a trip or the aftermath of one, with a relatable, slightly melancholic tone.
Ran 103 days
Eight Sleep
A man wearing a grey hoodie and a beige baseball cap crouches next to a bed-like structure covered with a white sheet. The structure has a black base and appears to be connected to a black box with hoses. Text overlaid on the sheet reads "This feature has". The ceiling above is white with a grid of black lines. The man is looking at the bed and touching the sheet.
Ran 103 days
Eight Sleep
A man is sleeping peacefully in a bed, with a device on the nightstand. An overlay shows a temperature control interface with the current setting at 16 degrees Celsius. The text on the screen reads "SLEEP COOL WITH THE POD" and "Cool your bed not your house," suggesting the product's ability to regulate bed temperature for optimal sleep without affecting the entire room's climate.
Ran 102 days
Eight Sleep
A couple sleeps peacefully in bed, with graphics overlayed showing personalized temperature settings for each side of the bed. The text "Sleep deeper together" and "Personalized for both of you." is displayed prominently at the top. Below the couple, digital readouts indicate "His side" set to 16° and "Her side" set to 27°, with temperature controls visible.
Ran 77 days
Eight Sleep
The image shows a bedroom scene with a bed and a modern black air cooler. On-screen text reads "Die Abkühlung, auf die du dich wirklich freust" (The cooling you're really looking forward to). Below this, it says "Draußen 35°C. Im Bett 16°C." (Outside 35°C. In bed 16°C.). A graphic overlay displays a control panel for "SCHLAFTEMPERATUR" (Sleep Temperature) showing a setting of 16°C with options to decrease or increase it.
Ran 69 days
Eight Sleep
The image shows a bedroom scene with a bed and a bedside table. On the bedside table is a dark, cylindrical device. Text overlays the image, with the main headline in large white font stating "Basta soffrire il caldo mentre dormi" (Stop suffering from the heat while you sleep). Below this, smaller text reads "Il Pod ti rinfresca fino a 13°" (The Pod cools you down to 13°). A circular graphic on the right side of the image contains text that reads "Provalo senza impegno per 30 notti" (Try it risk-free for 30 nights).
Ran 62 days
Eight Sleep
The creative features a close-up of the Eight Sleep Pod 5, a sleek, dark-colored sleep device. Text overlays highlight key benefits: a "30 day risk-free trial" with a moon icon, "Pay with HSA/FSA" with a piggy bank icon, and "5 year warranty" with a shield icon. The brand name "EIGHT SLEEP" is visible in the bottom left corner. The overall aesthetic is clean and modern, focusing on the product and its associated benefits and assurances.
Ran 61 days
Eight Sleep
The image shows a bed with two distinct sides, each with a different temperature displayed on a translucent overlay. One side is blue and shows 17 degrees Celsius with the text "Él prefiere el frío" (He prefers the cold). The other side is red and shows 24 degrees Celsius with the text "Ella prefiere el calor" (She prefers the heat). The headline "Adiós a las camas separadas" (Goodbye to separate beds) is displayed prominently at the top. The overall visual suggests a product that can cater to individual temperature preferences for two people sharing a bed.
Ran 40 days
Eight Sleep
A dark gray, ribbed, rectangular electronic device is shown from a side angle against a dark blue gradient background. The device has rounded edges and a subtle logo on its top surface. There is no text or discernible offer present in the creative. The focus is solely on the product's design and form.
Ran 40 days
Eight Sleep
The image shows a bed with two distinct temperature zones, indicated by blue and red gradients. On-screen text displays "TEMPERATURA PARA DORMIR" (Temperature to Sleep) above each zone. The left side shows "17°" with the text "Él prefiere el frío" (He prefers the cold), while the right side shows "24°" with the text "Ella prefiere el calor" (She prefers the heat). The headline at the top reads "Adiós a las camas separadas" (Goodbye to separate beds), suggesting a solution for couples with different temperature preferences.
Ran 40 days
Eight Sleep
The image shows a bed with two distinct temperature zones, indicated by blue and red lighting. On-screen text in Italian reads "Basta letti separati" (No more separate beds). Two interactive panels display "SLEEP TEMPERATURE" with one set to 17°C labeled "Lui ama il fresco" (He loves the cool) and the other to 24°C labeled "Lei ama il caldo" (She loves the heat). The creative highlights the product's ability to cater to individual temperature preferences in a shared bed.
Ran 40 days
Eight Sleep
A man leans over a sleek, modern air purifier with horizontal silver slats. The background is a dark, moody blue. Text overlays highlight the product's features, such as its smaller size, faster performance, increased sensors, new solo sizes, and starting price. The overall impression is a clean, tech-focused presentation of a new product.
Ran 39 days
Eight Sleep
The image introduces "Pod 6" with the tagline "The sixth generation of our intelligent sleep system." Three callouts circle the product: "MORE POWERFUL," "MORE ACCURATE," and "SMALLER THAN EVER." The product is a sleek, modern device with a glowing blue light at its base, placed on a carpeted floor next to a nightstand and a bed. The overall aesthetic is dark, sophisticated, and focused on technological advancement in sleep systems.
Ran 38 days
Eight Sleep
A woman is lying on a bed, looking at her phone. On-screen text reads "NEW Pod 6 Solo sizes. The same cooling and heating. The same biometric tracking. Now in more sizes, for less." There are two graphic overlays showing sleep temperature and a sleep fitness score. The creative highlights the product's features and new sizes.
Ran 38 days
Eight Sleep
A hand is shown gently touching the top of a sleek, dark gray, oval-shaped device with the number '8' embossed on its front. The device is placed on a white surface against a plain, light gray background. The copy highlights how the Eight Sleep Pod 6 can improve sleep for individuals with different temperature preferences, detailing its smaller size, faster temperature regulation, and advanced sensors. It also mentions the creator's personal experience of sleeping on the product for over 1,000 nights and offers a discount code for viewers.
Ran 38 days
Eight Sleep
A woman wearing a bandana and a white t-shirt is sitting on the floor and opening a large black box with scissors. The box has the number '8' printed on it in large white font, and the words 'Hub' and 'Cover' are visible on the sides. The woman is looking down at the box as she cuts it open. The ad copy is overlaid on the video, featuring a discount code and emojis.
Ran 38 days
Eight Sleep
The ad features a sleek, modern device called "Pod 6" against a backdrop of a blue sky with soft clouds. Text on the left side highlights key features: "50% smaller Hub," "20% faster temperature relief," and "9x more biometric sensors." The "Pod 6" itself is dark gray with a lighter gray top, featuring a subtle "8" logo. The overall aesthetic is clean and emphasizes technological advancement and improved functionality.
Ran 38 days
Eight Sleep

Brands like Eight Sleep

Eight Sleep by format

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