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Asphalte ads

The hooks, angles and offers behind Asphalte’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
433 days
Visual formats
Hook tactics
Niche
Format
Hook5 selected
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16 ads

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The creative shows a close-up of two jackets hanging on wooden hangers. The jacket on the left is dark blue, and the jacket on the right is a light grey herringbone pattern. A label on the dark blue jacket reads "ASPHALTE" in large, bold letters. Below this, smaller text details the product's origin and manufacturing. The text "Le Magasin, notre première boutique physique permanente en plein cœur de Paris est officiellement ouverte. Ça se passe au 40 rue des petits carreaux dans le 2ème arrondissement." is overlaid on the image, announcing the opening of a new physical store in Paris.
Ran 433 days
Asphalte
The image is split into two parts. The top half shows the back of a person wearing a black sports bra, with handwritten text pointing out "découpes" (cutouts) and "brassière" (bra). The bottom half shows the legs of a person wearing black leggings, with handwritten text pointing out "poches" (pockets) and the text "CO-CRÉEZ AVEC NOUS L'ENSEMBLE DE SPORT." (Co-create the sportswear set with us.) The overall aesthetic is minimalist and highlights the product's features.
Ran 234 days
Asphalte
A close-up shot focuses on the brown leather patch of a pair of blue denim jeans. The patch is stitched onto the waistband and features embossed red text. The main text reads "ASPHALTE" in large, bold capital letters. Above this, smaller text states "designed in France - made to last". Below the brand name, more text in French reads "Fabriqué pour durer - Co-Créé avec Vous" and "Manufacture en Europe". The jeans themselves are a dark blue denim with visible stitching details.
Ran 175 days
Asphalte
A close-up shot of a man wearing a dark blue sweater and a green vest. The man is looking down and to the right. White text overlaid on the image reads "DISPONIBLE EN :" followed by three colored circles, representing color options. The image focuses on the texture and details of the vest and sweater, highlighting the product's material and design.
Ran 147 days
Asphalte
The image shows a close-up of the back of dark wash jeans, focusing on the waistband and pockets. A light-colored t-shirt is visible at the top. Bold white text overlaid on the jeans reads "CONCURRENCE DÉLOYALE !" with a stylized underline beneath it. The text suggests a statement about unfair competition, presented directly on the product.
Ran 141 days
Asphalte
A close-up shot of a dark navy blue sweater worn by a person. White text is overlaid on the sweater, reading "LE PULL PARFAIT" in a large, bold font. Below this, smaller white text displays "139 € 99 €", indicating a price reduction. The image focuses on the texture of the knit and the neckline of the garment, with a hint of the wearer's neck and beard visible at the top.
Ran 128 days
Asphalte
A woman with dark, shoulder-length hair is looking down and to the right, wearing a dark maroon ribbed sweater with a square neckline. She is standing indoors in what appears to be a living room. White text overlay reads "DISPONIBLE EN :" followed by four colored circles, indicating available colors. The overall aesthetic is sophisticated and highlights the product's availability in multiple shades.
Ran 120 days
Asphalte
A man with curly brown hair and blue eyes stands outdoors in front of a rocky, textured background. He is wearing a dark blue sweater and a sleeveless olive green vest. The text "ASPHALTE" is displayed at the top of the image, and "LE GILET EN LAINE" and "En précommande" are displayed prominently in white text over the man's torso and lower body. The man has one hand in his pocket and is looking towards the camera.
Ran 99 days
Asphalte
A man stands outdoors in front of a textured stone wall, leaning against a car. He is wearing a dark sweater and a green wool vest. The text "ASPHALTE" is at the top, and "DIE WOLLWESTE" and "Vorbestellung" are overlaid on the image. The man is looking towards the camera with a neutral expression. The overall aesthetic is sophisticated and outdoorsy.
Ran 95 days
Asphalte
A close-up shot focuses on the pocket of olive green pants, with the brand name ASPHALTE visible at the top. White text overlays the image, reading "POIDS LOURDS" (Heavyweights) and "à prix léger." (at a light price). The image highlights the texture and stitching of the pants, suggesting durability and quality.
Ran 90 days
Asphalte
A young Black woman stands in a well-lit room, wearing an orange sleeveless dress and red strappy sandals. She is looking down at a vintage record player on a shelf, with her hand resting on it. Sunglasses are placed on the record player. The text "100% lin français Matière ultra respirante et légère Doublure en Ecovero, 0 transparence" is overlaid on the image. The scene has a retro aesthetic with warm lighting and plants in the background.
Ran 81 days
Asphalte
The ad features a dark blue background with white text prominently displayed in the center. The text reads "LES ICONIQUES DU VESTIAIRE, RÉINTERPRÉTÉS PAR ASPHALTE." This translates to "Wardrobe icons, reinterpreted by Asphalte." The creative is purely text-based, with no images or other visual elements, and serves to introduce the brand's philosophy of reinterpreting classic wardrobe staples.
Ran 73 days
Asphalte
A man stands leaning against a pillar in front of two large wooden barn doors. He is wearing a brown jacket over a cream-colored sweater and navy blue trousers. The text overlay states: "Chez Asphalte, on modernise l'esthétique vintage pour développer un vestiaire de pièces iconiques à l'épreuve des besoins d’aujourd’hui et des exigences de demain." The overall aesthetic is classic and sophisticated, suggesting timeless style.
Ran 72 days
Asphalte
A man stands in the doorway of a white house, adjusting his shirt. Large white text overlays the image, reading "ASPHALTE" with a registered trademark symbol. The text is centered and prominent, covering the upper portion of the man and the house. The scene is set outdoors with grass in the foreground and a simple, rustic house as the backdrop.
Ran 60 days
Asphalte
A person is shown from the waist down, wearing brown canvas pants and brown leather shoes. They are holding a green motorcycle helmet in their right hand and a dark blue bag over their left shoulder. The text "LE PANTALON SOLIDE" is displayed prominently in white, followed by "139 € 89 €" indicating a sale price. The background is a blurred asphalt surface with white lines.
Ran 55 days
Asphalte
A close-up, eye-level shot focuses on a pair of cream-colored sneakers with beige suede accents and navy blue heel accents. The sneakers are placed on top of a stack of magazines, with the word "Triple A." prominently displayed in a large, serif font across the front of the shoes and magazines. The background is softly blurred, keeping the focus on the product and the text overlay. The text overlay reads "Oh, ça ? C’est juste une excellente paire de baskets." which translates to "Oh, this? It's just an excellent pair of sneakers."
Ran 53 days
Asphalte
A full-body studio shot of a woman wearing a burgundy long-sleeved top and dark wash wide-leg jeans. She is looking down and holding a small brown leather pouch on a necklace. Large white text overlaid on the image reads "Le Denim." Below that, in smaller white text, is "ASPHALTE®." The background is a plain light grey, and the image is framed by a dark blue border.
Ran 51 days
Asphalte
A close-up shot of a man with curly brown hair, wearing a green long-sleeved shirt, sitting in a car. He is looking down and to the side, with his eyes partially closed. The interior of the car appears to be brown leather. The text "Jersey flammé en 100 % coton bio Fentes latérales pour plus de confort Encolure renforcée par une triple surpiqûre" is overlaid on the image.
Ran 51 days
Asphalte
A man in a navy blue suit, light blue dress shirt, and black tie stands outdoors in a garden setting. He is looking directly at the camera with a serious expression. His left hand is clenched into a fist near his chest, and his right hand is in his pocket. The background features lush green foliage and palm fronds, with a hint of a white chair on the right side. The image is a full-body shot, showcasing the man's attire and the natural environment.
Ran 44 days
Asphalte
A dark brown wool vest is shown flat against a light grey background. Text overlays highlight key features of the garment. On the left side, "LE GILET EN LAINE" is written. On the right side, the text reads "100% laine vierge labellisée RWS", "Coupe droite", and "ZIP double curseur". The brand name "ASPHALTE" is visible at the bottom center of the vest and on the inner label at the neckline.
Ran 41 days
Asphalte

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