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Black Diamond ads

The hooks, angles and offers behind Black Diamond’s Facebook and Instagram ads, filed by format and niche.

Ads
22
Newest ad
October 2026
Main niche
Sports / Outdoor 22
Top formats
Updated
Oct 31, 2026
Longest run
247 days
Visual formats
Hook tactics
Niche
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A studio shot of a light olive green hooded jacket for women. The jacket is zipped up and features a chest pocket with a zipper, a full front zipper, and the Black Diamond logo on the lower right side. The background is plain white. The on-screen text reads: "The gear in your pack and the shirt on your back. Black Diamond makes equipment you can trust."
Ran 247 days
Black Diamond
A close-up, front-facing view of a blue, hooded jacket is shown against a solid blue background. The jacket features a prominent white logo on the chest and a "NEW" badge above the text "STRATALINE SHELL". Below this, smaller text reads "Sleek, Minimalist Weather Protection". The image focuses on the jacket's design and branding, highlighting its protective qualities.
Ran 159 days
Black Diamond
A single, dark purple hiking shoe with teal and red accents is shown from a side angle against a white background. The shoe features a rugged sole, reinforced toe, and laces. Text overlays the image, stating "Push your limits on every adventure. Black Diamond gear built to perform where it matters most." The shoe appears to be designed for outdoor activities, with a focus on durability and performance.
Ran 136 days
Black Diamond
A single, purple hiking shoe is shown against a white background. The shoe is angled to display its side profile, with the sole and laces clearly visible. The shoe features teal and red accents on the laces and heel loop, and the brand name 'MISSION' is subtly embossed on the side. Text overlays on the image read "Your mountain. Your rules." and "Explore the new Women's Collection — apparel & gear made for you."
Ran 134 days
Black Diamond
A man wearing a purple hooded jacket and a blue beanie is shown from the chest up, looking to the side. The jacket is zipped up, and the man is adjusting the zipper pull. Text overlay on the image reads "DEPLOY DOWN 0.5 FULL ZIP HOODY" and "The ultimate fast and light insulating layer." A "SHOP NOW" button is also visible on the right side of the image. The Black Diamond logo appears at the bottom center of the jacket.
Ran 132 days
Black Diamond
A climber in a red helmet and blue jacket ascends a steep rock face. The camera is positioned directly above, looking down at the climber. Sunlight casts a dramatic shadow on the rock. Text overlays the image, stating "Between you and the summit: the right equipment. Equipment for alpinists." The scene emphasizes the challenging nature of climbing and the importance of gear.
Ran 123 days
Black Diamond
The ad displays several pairs of Black Diamond ski poles against a dark background. The text "NEW SKI POLES" is prominently displayed at the top, followed by the descriptive line "Designed and built with the latest in technology and innovation." Below this, a "SHOP NOW" button is visible. The ski poles are shown in various colors, including purple, blue, and light green, with detailed shots of their grips and shafts.
Ran 122 days
Black Diamond
The image shows the back of a person wearing a dark hoodie with the Black Diamond logo and text that reads "EQUIPMENT FOR ALPINISTS". The person is also wearing a green beanie and is looking away from the camera, with a rocky, textured background. Overlayed text reads "Made for climbers. Technical performance, durable materials, and total comfort." Below this text is a "SHOP NOW" button.
Ran 91 days
Black Diamond
A skier is captured mid-air, engulfed in a massive spray of powder snow as they descend a steep, snow-covered mountain. The bright blue sky is visible above, with snow-laden trees on the right side of the frame. Text overlayed on the image reads "Designed for the Deep." with the Black Diamond logo below it. The image conveys an extreme skiing experience, suggesting the product is built for challenging, deep snow conditions.
Ran 90 days
Black Diamond
A serene, misty winter scene unfolds with snow-covered trees and branches creating a sense of depth and isolation. The camera pans slowly across a snowy slope, revealing the quiet beauty of a snow-laden forest. The overall impression is one of peaceful solitude and the raw, untamed nature of winter, evoking a feeling of aspiration for deep, immersive experiences in nature.
Ran 90 days
Black Diamond
A serene, misty winter scene unfolds with snow-covered trees and branches dominating the frame. The image is predominantly white and grey, creating a soft, ethereal atmosphere. A gentle slope of untouched snow leads the eye upwards towards the hazy, fog-laden background where more snow-laden trees are faintly visible. The text 'Designed for the Deep.' is overlaid on the image, suggesting an experience or product related to depth, perhaps in nature or adventure.
Ran 89 days
Black Diamond
Two people are shown from the chest up, dressed in winter ski gear and carrying skis over their shoulders. The person in the foreground wears a tan jacket, a dark beanie, and goggles. The person behind them wears a green jacket and a patterned hat. The Black Diamond logo is visible at the top of the image, followed by the text "Designed for the Deep." A "SHOP NOW" button is overlaid on the lower portion of the image.
Ran 87 days
Black Diamond
A rock climber ascends a steep, textured cliff face. The climber is wearing a light blue hooded jacket, an orange cap, and grey climbing pants. The text "Engineered for the send." is overlaid in white sans-serif font at the bottom of the image, with the Black Diamond logo below it. The scene emphasizes the challenging and adventurous nature of rock climbing, suggesting the product's suitability for such activities.
Ran 85 days
Black Diamond
A lone skier wearing a red jacket and a backpack treks across a vast, snow-covered landscape towards a towering, majestic mountain range. The sun casts long shadows, highlighting the tracks left by the skier. Large, bold text overlays the bottom left of the image, reading "Rooted in the mountains."
Ran 75 days
Black Diamond
A black, hooded, puffer jacket with a zipper down the front and a zippered pocket on the chest is shown against a white background. The Black Diamond logo is visible on the left chest. Text overlays the image, stating "Don't miss what you need for your next adventure! Grab the gear you need to start chasing those summer adventures. Free Economy Shipping on orders over $99".
Ran 74 days
Black Diamond
A single, dark purple hiking shoe is shown from a three-quarter angle against a plain white background. The shoe has black accents on the toe, heel, and sole, with teal and red laces. The brand name "MISSION" is subtly embossed on the side of the shoe. The "BD.dry" logo is visible on the upper near the laces. The creative focuses solely on the product's design and features.
Ran 64 days
Black Diamond
A single Black Diamond climbing shoe is shown against a white background. The shoe is light gray with black accents and a black sole. The text overlay announces a summer sale with discounts of 20-50% on various items, emphasizing that it is a limited-time offer.
Ran 53 days
Black Diamond
A single Black Diamond climbing shoe is shown from a side angle against a white background. The shoe is black with red and orange accents and a camouflage-patterned heel. Text overlays read "Built to perform." and "Out there. Every day."
Ran 51 days
Black Diamond
A minimalist image shows a vast, snow-covered mountain slope under a pale sky. Three small figures, silhouetted against the snow, are hiking upwards. Large, bold black text is overlaid on the upper portion of the image, reading "Winter Sale up to -50%".
Ran 32 days
Black Diamond
A Black Diamond climbing shoe is displayed against a grey gradient background. Text overlays highlight key features of the shoe, such as the "Laminated mesh and microfiber suede tongue," "Vibram Mega Grip outsole," "Hybrid Super Foam heel with 5mm drop," and "Refined toe box for edging precision and performance." The shoe is presented as the "TECHNICIAN PRO APPROACH," engineered for precision and comfort.
Ran 31 days
Black Diamond

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