AdSwipeFile

Blue Apron ads

The hooks, angles and offers behind Blue Apron’s Facebook and Instagram ads, filed by format and niche.

Ads
21
Newest ad
October 2026
Main niche
Food / Beverage 21
Top formats
Updated
Oct 31, 2026
Longest run
39 days
Visual formats
Hook tactics
Niche
Format
Hook3 selected
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18 ads

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A close-up shot shows a hand holding a bowl of noodles over a rustic wooden table. Next to the bowl is a glass of water and a neatly folded white napkin with a fork. The background features green foliage against a reddish-brown wall, with shadows cast by sunlight. The text overlay reads: "I love cooking but I don’t always like thinking. 🤔💭"
Ran 39 days
Blue Apron
A street sign with the Blue Apron logo and name is visible at the top. Below it, a large white text overlay on a dark background reads "The Sign You've Been waiting for". Further down, a blue rectangular sign displays "40% OFF" in white text. The background shows a city street with buildings and a traffic light.
Ran 34 days
Blue Apron
A close-up shot of a vibrant salad being served from a bowl, with a hand holding a golden fork lifting a portion. Text overlays read "When Dinner Goes Viral." with various emojis in speech bubbles, suggesting a popular and exciting meal experience. The background shows a blurred dining setting with garlic bread and shrimp, implying a shared meal.
Ran 34 days
Blue Apron
A cozy, overhead shot of a bowl of gnocchi with prosciutto and broccoli sits on a wooden table, with autumn leaves scattered around. A knitted sweater is draped at the top of the image. Text overlay reads "The Perfect Dinner For Sweater Weather" and "Discover The Fall Menu ". A red badge on the left side of the image says "40% OFF".
Ran 34 days
Blue Apron
A collage of four different meals is presented in a puzzle-piece format. A red, scalloped-edge circle overlay contains the text "65% OFF*". Below the meal collage, three numbered steps are displayed: "1 CHOOSE A MAIN", "2 PICK A SIDE", and "3 DINNER, SERVED". The overall background is a pale yellow color.
Ran 31 days
Blue Apron
A plate of garlic butter shrimp is centered on a wooden table, with a blurred background of greenery suggesting an outdoor setting. Text overlays read "Blue Apron," "NEW FAMILY STYLE MEALS FOR SUMMER," and "Tastes Like Vacation Mode." A green circular graphic on the left states "GET 65% OFF." A yellow banner at the bottom reads "GARLIC BUTTER SHRIMP, NOW ON THE MENU."
Ran 28 days
Blue Apron
A group of three adults are gathered around a barbecue in a backyard. The text "Invite the Crew. We'll Handle the Rest." is overlaid at the top of the image. In the lower left corner, a green badge with a wavy border contains the text "GET 65% OFF*". A woman in the foreground is holding a tray of grilled food, smiling.
Ran 27 days
Blue Apron
A close-up shot shows a person holding a taco over a picnic blanket. The text "The Ultimate Cookout (Minus the Grill)" is overlaid on the image. A blue starburst graphic contains the text "GET 65% OFF*". The scene depicts a casual outdoor meal with burgers and drinks, suggesting a convenient and enjoyable dining experience without the need for grilling.
Ran 27 days
Blue Apron
The image features a Blue Apron box with a Halloween theme. Silhouettes of ghosts are projected on the wall behind the box. Large white text at the top reads "Don't Get Spooked!". Below this, smaller text says "Halloween Dinner, Made Easy.". A blue "Limited Edition" graphic is on the left side of the image. The Blue Apron box has text indicating "No subscription needed", "Faster, easier meals", and "Same dedication to quality".
Ran 27 days
Blue Apron
A Halloween-themed chicken pot pie, shaped like a jack-o'-lantern, is presented in a cast-iron skillet on a yellow checkered cloth. The pie has a golden-brown crust with a carved jack-o'-lantern face. Text overlays read "Carve Out Some Time For Halloween Dinner." and "Limited Edition" in a blue speech bubble. The bottom right corner has text that reads "Jack-O'-Lantern Chicken Pot Pie" and some Halloween candies are scattered around the pie.
Ran 27 days
Blue Apron
A woman stands in a kitchen, wearing a black tank top and denim shorts. She has long brown hair and is looking directly at the camera with a slightly surprised expression. White text overlaid on her shirt reads "when I'm not prepping." The background shows white kitchen cabinets and a stainless steel stove. The overall impression is a candid, relatable moment captured in a home setting.
Ran 26 days
Blue Apron
A close-up shot shows a bowl of rice topped with green peppers and a spoonful of saucy, orange-colored chicken pieces. White text overlaid on the bottom right of the image reads, "be sure to check out Blue Apron for yourself!". The ad is for Blue Apron, a meal kit delivery service, and highlights the ease and speed of preparing their meals.
Ran 26 days
Blue Apron
A close-up shot shows a pan filled with a cheesy, baked casserole, with a spatula lifting a portion. In the background, a recipe card for "Tex-Mex Chorizo & Rice Bake" is visible. White text overlays the image, reading "assemble. bake. done. that's it." The scene is set in a kitchen environment with tiled walls.
Ran 26 days
Blue Apron
A festive Halloween-themed image features an assortment of candies scattered across an orange background. A cream-colored square overlay in the center displays the text "A Frightfully Good Halloween Sale" followed by "40% Off" in large, bold, dark brown font. A blue, cloud-like graphic in the upper right corner contains the words "Limited Edition" in white text. The overall impression is a promotional graphic for a Halloween sale.
Ran 26 days
Blue Apron
A young woman is kneeling in a bright, modern kitchen, holding two young children. One child is reaching towards her, and the other is being held. The kitchen has white cabinets, a stainless steel refrigerator, and a stove. The text overlay reads: "One less thing to think about during busy solo parenting weeks!!! 🙌 These Green Goddess Shrimp Bowls from Blue Apron were seriously ready in 20 minutes, sooo good and even toddler approved!! Use my code 'AUTUMN40' to save on your first 3 Blue Apron orders today + free shipping!"
Ran 26 days
Blue Apron
A close-up shot of a delicious-looking beef and bok choy stir-fry in a bowl, topped with sliced radishes and served with rice. Text overlays feature positive customer testimonials about the meal's taste and simplicity. A yellow "ORDER TODAY" badge is visible on the left side of the image.
Ran 23 days
Blue Apron
A hand holds a white bowl of food, filled with grains, chicken, tomatoes, and green onions, against a blurred city skyline and a bright blue sky. Text overlayed on the image reads "A Summer Breeze. No Grill Required." A red circular graphic with "ORDER TODAY" is positioned to the right of the bowl. The overall impression is a fresh, convenient meal perfect for a warm day.
Ran 23 days
Blue Apron
A family is having an outdoor meal. A person is serving salad from a large bowl onto a plate. A child is sitting at the table wearing yellow Crocs. The table is covered with a blue and white striped tablecloth. Text overlays the image, stating "The kids don’t want to come inside for dinner?☀️Then we eat outside! 🍽️ Right now, you can get 65% off your first two Blue Apron orders + free shipping. Don't wait on this one — the dale ends on 9/7!" followed by bullet points about the service.
Ran 22 days
Blue Apron
A woman in a black strapless dress stands by a swimming pool, puckering her lips. She is wearing jewelry and has her hands clasped in front of her. The background shows lounge chairs, a pool umbrella, and the pool itself. Text overlays the image, stating that Blue Apron's Family Style Bundles satisfied the family's summer cravings and offering a discount code for 65% off the first two orders plus free shipping.
Ran 16 days
Blue Apron
A close-up shot of a plate of ground beef birria tacos, garnished with cilantro and served with a side of dipping sauce and a lime wedge. White text overlays the image, reading "ground Beef Birria Tacos in partnership with Blue Apron." The background is a blurred green lawn. The hook text, "One of my favorite life hacks? Ordering Blue Apron to arrive the day I get back from a trip AND saving 65% OFF my first 2 orders," is also overlaid on the image.
Ran 15 days
Blue Apron

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