Boy Smells ads

The hooks, angles and offers behind Boy Smells’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Top formats
Updated
Oct 31, 2026
Longest run
38 days
A black Boy Smells candle with a brown label is centered on a white background. The label has the text "COWBOY KUSH" in large, bold, black letters. Below this, in smaller black text, are the olfactive families and key notes: "OLFACTIVE FAMILIES: EARTHY/SPICY KEY NOTES: HAZELNUT, WHITE LEATHER, CANNABIS, SUEDE, TONKA BEAN, PATCHOULI". The brand name "Boy Smells" is embossed in the bottom of the candle jar. The ad copy, "Scents for all sides of you 💜 Shop now and get free shipping on your +$50 order!", is not visible on the creative itself but provides context for the offer.
Ran 38 days
A top-down view of a black Boy Smells candle with the label "HINOKI FANTÔME" prominently displayed in a dark green rectangle. Below the name, smaller text lists "OLFACTIVE FAMILIES: WOODY/EARTHY" and "KEY NOTES: CARDAMOM, PEAR, CEDARWOOD, HINOKI, OAKMOSS, SMOKED AMBER." The brand name "Boy Smells" is embossed in large letters around the base of the candle. The background is plain white with a subtle shadow beneath the candle.
Ran 38 days
Two Boy Smells candles are lit and placed on a stack of books. The candle on the left is pink and has a label with a rose. The candle on the right is orange and has a label with vanilla beans. Text on the image reads "Boy Smells essentials" and "Smells like your favorite room."
Ran 38 days
A black Boy Smells candle with a dark green label is shown from a top-down perspective against a white background. The label reads "HINOKI FANTÔME" in a lighter green font. Below this, in smaller white text, it lists "OLFACTIVE FAMILIES: WOODY/EARTHY" and "KEY NOTES: CARDAMOM, PEAR, CEDARWOOD, HINOKI, OAKMOSS, SMOKED AMBER." The brand name "Boy Smells" is embossed in raised lettering around the base of the candle.
Ran 34 days
A black Boy Smells candle with a pink label is centered on a white background. The label has the word "ASH" in large, bold, black sans-serif font at the top. Below this, in smaller black text, it reads "OLFACTIVE FAMILIES: WOODY/SPICY" and "KEY NOTES: CLOVE LEAF, HAY, PALO SANTO, CEDARWOOD, CHARCOAL, PATCHOULI." The brand name "Boy Smells" is embossed in capital letters around the base of the candle. The ad copy, "Your fall favorites, all in one place. Shop Boy Smells home fragrance.," is not visible on the creative itself.
Ran 34 days
A black Boy Smells candle is shown centered on a white background. A pink label on the candle has the word "ASH" in large, black, sans-serif font at the top. Below this, in smaller black text, it reads "OLFACTIVE FAMILIES: WOODY/SPICY" and "KEY NOTES: CLOVE LEAF, HAY, PALO SANTO, CEDARWOOD, CHARCOAL, PATCHOULI." The brand name "Boy Smells" is embossed in the glass at the bottom of the candle.
Ran 34 days
A lit candle with the label "HINOKI FANTÔME" is placed on a wooden table. To the left of the candle, a decorative bowl is visible. Text overlays on the image read "Boy Smells" and "HINOKI FANTÔME" at the top, and "FEELS LIKE A LITTLE BIT OF MYSTERY" to the right of the candle. Below the candle, text states "SMELLS LIKE CARDAMOM, HINOKI AND SMOKED AMBER."
Ran 34 days
A close-up selfie video of a person with a shaved head and bold eyebrows, wearing a pink hoodie and a fluffy yellow jacket. They are speaking into the camera with earbuds in. White text on the screen reads "heard". The background is an out-of-focus street scene. The video appears to be a personal reflection or commentary.
Ran 33 days
A top-down view of a black Boy Smells candle with a dark green label. The label has the text "HINOKI FANTÔME" in a lighter green, and below that, smaller text lists "OLFACTIVE FAMILIES: WOODY/EARTHY" and "KEY NOTES: CARDAMOM, PEAR, CEDARWOOD, HINOKI, OAKMOSS, SMOKED AMBER". The brand name "Boy Smells" is embossed in large letters on the bottom of the candle jar. The background is plain white with a subtle shadow beneath the candle.
Ran 30 days
A black glass candle jar with a label that reads "VANILLA MACE" in large, stylized, light brown font. The label also includes "OLFACTIVE FAMILIES: GOURMAND/SPICY" and "KEY NOTES: WHITE TULIP, BLACK PEPPER, BEETROOT, BLACK AMBER, VANILLA, COFFEE ABSOLUTE." Below the label, the brand name "Boy Smells" is embossed on the glass. The background is a plain white studio setting.
Ran 12 days
A dark, moody image features a Boy Smells "Hard Wood" candle. Smoke gently rises from the candle, which is placed on a dark, textured surface, possibly wood. To the left of the candle, text reads "FEELS LIKE FINE LEATHER CRAFTSMANSHIP." To the right, text describes the scent notes: "SMELLS LIKE BLACK PEPPER, LEATHER AND CEDARWOOD." The brand name and product name are also visible on the candle itself.
Ran 6 days
A flat lay of Boy Smells holiday candles arranged in a snowy setting. The candles are in colorful tins with "Boy Smells Holiday Smells" branding. Some tins have descriptive text about their scents. The background is white with falling snow graphics. The main text "Boy Smells" is prominently displayed at the top of the image, with smaller text below that reads "Holiday Smells" and "SMELLS LIKE THE PERFECT GIFT."
Ran 4 days
A festive arrangement of Boy Smells candles and gift boxes is displayed in a snowy setting, evoking a holiday atmosphere. The brand's logo, "Boy Smells," is prominently featured in large black text at the top of the image. Below the logo, the text "SMELLS TO GIFT AROUND." is presented in a smaller, white font, suggesting the products are ideal for holiday gifting. The overall composition highlights various scented candles and their packaging, creating a visually appealing display for the holiday season.
Ran 4 days
Two "Boy Smells" perfume bottles are styled to look like Bratz dolls, complete with boots, sunglasses, and headphones. The larger bottle has brown boots with purple platform heels, and the smaller bottle has white platform heels. A miniature pink handbag sits to the left of the larger bottle. The text "Bratz x Boy Smells" is visible at the top of the image. The hook "BIG NEWS, DIVAS! 🤭" is displayed prominently.
Ran 4 days
A close-up shot of a person wearing glasses and gold hoop earrings, holding up a bottle of perfume. The background is a solid light blue. Large white text at the top reads "Boy Smells." Below the person's face, white text states "VANILLA MACE 4 EVER" and "OUR ANTI-VANILLA VANILLA IS ENTERING PERMANENTLY. ITS MACE ERA."
Ran 4 days
A bottle of Boy Smells perfume is placed in the foreground, angled towards the viewer. Behind it, a magazine page features a close-up image of a man's back in a sauna, with water droplets on his skin. Text overlays on the magazine read "Solar Drip," "SMELLS LIKE POMELO, LINEN AND MUSKS," and "FEELS LIKE AN OTHERWORLDLY ESCAPE." The bottle itself has the embossed text "Boy Smells" visible on its glass.
Ran 4 days
A man with glasses is filming himself in a Target store, standing in front of shelves stocked with beauty products. Text overlays read "Boy Smells is at Target Beauty Studio?!" The creator is smiling and gesturing with his hand. The background shows aisles of merchandise typical of a large retail store.
Ran 3 days
A Bratz doll is posed leaning against a "Boy Smells" branded bottle of "Doll Mist" body mist. The doll wears a striped jacket with fur trim and platform boots. The text "Bratz x Boy Smells" and "available at SEPHORA" is displayed at the top of the image. The bottle has "Boy Smells" embossed on its cap and "DOLL MIST BODY MIST 8.4FL OZ 250ML" printed near the bottom. The hook "Your surrealist floral fantasy starts with Doll Mist." is overlaid on the image.
Ran 3 days
A minimalist studio shot features a stack of three Boy Smells perfume bottles in pastel colors. The top bottle, green-capped, is adorned with cucumber slices and a slice of cucumber rests against its side. A single fig and a small white flower sit next to the middle bottle. Below, a few cubes of watermelon are placed in the foreground. The brand name "Boy Smells" is displayed in large, bold black text at the top of the image against a gradient background.
Ran 3 days
A bottle of "Boy Smells Vanilla Era" perfume and a rollerball are displayed on a brown background. Next to the perfume bottle is a paper cup of coffee in a cardboard holder, with a small pile of sugar granules nearby. Text on the image reads "Boy Smells VANILLA ERA", "SMELLS LIKE WHITE TULIP, VANILLA, AND ESPRESSO.", and "FEELS LIKE YOUR GUILTY PLEASURE.". Below the product, it says "available at ANTHROPOLOGIE."
Ran 3 days