AdSwipeFile

Refreshed Nov 7, 2026

CeraVe ads

The hooks, angles and offers behind CeraVe’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
40 days
Against Beauty / Personal CareNiche median 41 days
1.0×

The messages CeraVe keeps paying for

Same idea, new creatives

  • “CeraVe DEVELOPED WITH DERMATOLOGISTS”

    2 ads
    CeraVe ad: “CeraVe DEVELOPED WITH DERMATOLOGISTS”CeraVe ad: “CeraVe DEVELOPED WITH DERMATOLOGISTS”

    Running since Feb 2026.

How CeraVe builds them

13 ads

What CeraVe's ads are made of, row by row.

Free with an account.

Longest running

All 13

The CeraVe ads that ran longest.

Free with an account.

Niche
Format
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Winning means kept running: brands rarely keep paying for ads that lose.

13 ads

Ask your agent about these ads
A creator holds a purple bottle of serum while text overlays appear around it listing ingredients. The video transitions into an animated sequence showing the product surrounded by floating 3D shapes representing its components. The ad focuses on highlighting the product's key ingredients and its benefits for skin.
Live · 66 daysVideo
CeraVe
The image features a split-screen design with a white background on the left and a deep purple background on the right. Centered in the middle is the brand name in a clean, dark blue font. Below the brand name, the text 'DEVELOPED WITH DERMATOLOGISTS' is printed in a smaller, dark blue font.
Live · 66 days
CeraVe
A close-up shot of a person's bare back, focusing on the skin texture. Large white text is centered over the back, stating the hydration duration. A smaller asterisk note is positioned below the main text, clarifying the source of the claim.
Ended · 42 days
CeraVe
A studio shot of five different CeraVe sunscreen products arranged on a white surface against a light grey background. The main headline is centered at the top in bold white text. The products are clearly visible, showcasing their packaging and SPF ratings.
Ended · 42 days
CeraVe
A close-up shot of a person holding a small white jar of CeraVe face cream near their cheek. The background is a plain, neutral off-white color. The product label is clearly visible, showing the brand name and product type.
Ended · 41 days
CeraVe
The creative is a branded graphic featuring a diagonal split across the frame. The top-right section is a solid blue, while the bottom-left is white. The brand name is centered in the middle of the image, with a tagline underneath it.
Ended · 41 days
CeraVe
A close-up shot of a blue CeraVe jar with the lid open, revealing the blue gel texture inside. A hand is visible holding the jar from the bottom right corner against a plain, light-colored background. The brand logo is positioned in the top right corner.
Ended · 40 days
CeraVe
A vertical studio shot features a CeraVe product bottle placed against a solid green background. The product is positioned in the lower portion of the frame, with the top of the bottle visible against the plain backdrop. There is no text printed on the image itself.
Ended · 35 days
CeraVe
The creative features a close-up, out-of-focus background of a white, creamy skincare product texture. Centered on the image is bold, green text that highlights the brand's association with dermatologists. The overall aesthetic is clean, clinical, and focused on the brand's professional credibility.
Ended · 35 days
CeraVe
A close-up shot shows a hand opening the top of a CeraVe product box. The packaging is white with teal accents and features the brand name and the product name in Italian. The focus is on the product packaging being handled.
Live · 33 days
CeraVe
A close-up shot of a person's face, focusing on the skin texture around the eye and cheek area. A hand is partially visible in the foreground, slightly out of focus, as if applying a product. The lighting is soft and natural, highlighting the skin's appearance.
Live · 33 days
CeraVe
A vertical graphic split diagonally from the top-left to the bottom-right. The left side is white, and the right side is a deep purple. The brand logo is centered in the middle of the graphic, with the tagline underneath it.
Ended · 28 days
CeraVe
A creator shares her busy daily routine, including working from home, exercising, and traveling. She explains how she maintains her skincare routine despite her hectic schedule. The video features her applying the product after a shower and discussing its benefits.
Live · 6 daysVideo
CeraVe

How CeraVe makes its ads

What its ads are built from, by type, counted over the ads we have read.

What CeraVe's ads are built from: who is in frame, the words, the structure, the top format and hook.

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