AdSwipeFile

Refreshed Nov 7, 2026

Clay ads

The hooks, angles and offers behind Clay’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
3 days
Against App / SoftwareNiche median 60 days
0.1×

How Clay builds them

15 ads

What Clay's ads are made of, row by row.

Free with an account.

Longest running

All 15

The Clay ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

15 ads

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A man speaks to the camera while holding a microphone, telling the story of how a company solved its data expansion problems. The video uses motion graphics, document mockups, and screen recordings to illustrate the technical challenges and the solution provided by the product. The narrative focuses on the company's growth and the specific workflow improvements achieved.
Ended · 27 daysVideo
Clay
This is a digital event announcement graphic with a dark purple background. It features a large, bold, light-blue headline about GTM strategies, followed by the names and titles of two speakers with their headshots. A stylized, abstract flower graphic in pink and blue sits in the bottom right corner.
Ended · 24 days
Clay
A dark purple graphic announcing a livestream event. The top left displays the event type and date. The center features a large headline in light blue text. The bottom left shows two circular headshots of the speakers with their names and titles below them. The right side features abstract, overlapping soft-colored shapes.
Ended · 9 days
Clay
Two men sit at a desk in an office, one demonstrating a software tool on his laptop while the other watches. The screen shows a chat interface where a user requests a slide deck, and the tool automatically generates it. Text overlays highlight the time saved by the process.
Ended · 6 daysVideo
Clay
A static ad with a light-colored background featuring a large, black, 3D-rendered letter 'A' in the center. Above the letter, a headline describes how a company uses the product to increase coverage without manual effort. Below the letter is a dark brown button with the text 'Start Free Trial' and the brand logo at the bottom.
Ended · 4 days
Clay
This graphic announces a live event hosted by Clay and The Kiln. It features a large headline about choosing data providers in Europe, along with the date and time of the livestream. Three headshots of the speakers are displayed on the left, with their names and titles listed next to them.
Ended · 4 days
Clay
A founder speaks to the camera while holding a microphone, explaining how their software automates lead management. The video cuts between the founder and screen recordings of the software interface showing data enrichment and routing processes. The ad concludes with a call to action to book a demo.
Live · 3 daysVideo
Clay
This graphic features a clean, light blue background with a central UI mockup showing a prospect's profile card. The card displays a name, job title, company stage, and funding amount, with a small brand voice icon below it. The main headline is centered at the top, and a call-to-action button is at the bottom.
Live · 3 days
Clay
A graphic designed to look like a piece of paper taped to a blue background. The text lists three common frustrations with ad targeting, each marked with a red X icon. A red stamp in the top right corner reads 'COOKED'. The bottom of the paper features the brand logo and a button that says 'Get a demo'.
Live · 3 days
Clay
A dark-themed graphic comparing two match rates. On the left, a red box displays a 31% Hinge match rate with a caption about not trying. On the right, a white box shows a 20% ads match rate for manually uploaded lists. The bottom text highlights a 70%+ match rate improvement and includes a call to action button.
Live · 3 days
Clay
The ad features a clean, professional graphic with a light-colored background and a green border. In the center, a black, stylized OpenAI logo sits prominently. Above the logo, bold black text introduces a case study about scaling a GTM motion. Below the logo, a dark green button invites the viewer to start a free trial, followed by the brand logo at the bottom.
Ended · 3 days
Clay
A vertical graphic with a purple background featuring a stylized 3D illustration of a llama head in a circle. The top portion contains a headline explaining how a specific company uses the software to improve their operations. The bottom section includes a dark purple button for a free trial and the company logo.
Ended · 3 days
Clay
A founder sits at a desk in an office and speaks to the camera about their company's advertising results. The video uses text overlays to highlight the specific dollar amounts spent and generated, as well as the resulting pipeline ratio. The founder explains how they overcame targeting limitations that previously hindered B2B marketers on the platform.
Live · 3 daysVideo
Clay
A founder speaks to the camera while holding a microphone, explaining how to target dream accounts. The video alternates between the founder and screen recordings showing a list of accounts, a vault, and a dashboard. Text overlays appear throughout to highlight the process of enriching, scoring, and building outreach.
Live · 3 daysVideo
Clay
A dark teal graphic announcing a live workshop about building an account scoring model in Clay. The text is in orange and white, featuring the event title, date, and time. Two circular headshots of the presenters are shown on the bottom left, and a large, abstract blue and orange shape is on the bottom right.
Live · 1 day
Clay

How Clay makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Clay's ads are built from: who is in frame, the words, the structure, the top format and hook.

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