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Dior ads

The hooks, angles and offers behind Dior’s Facebook and Instagram ads, filed by format and niche.

Ads
2
Newest ad
October 2026
Main niche
Fashion 2
Top formats
Longest run
233 days
Visual formats
Hook tactics
Niche
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The creative showcases a beautifully arranged display of Dior perfumes in a store setting. The lighting is soft and elegant, highlighting the various bottles on tiered shelves and a central display table. On the wall, a quote reads, "A drop of perfume and you are dressed in Dior," alongside a signature, and a large screen displays an advertisement for a Dior fragrance. The overall impression is one of luxury and sophisticated retail presentation.
Ran 233 days
Dior
A beautifully lit Dior boutique interior is showcased, featuring an extensive display of various perfume bottles arranged on a textured stone counter. Above the display, a large screen shows a close-up of a Dior perfume bottle, and elegant text on the wall reads, "A drop of perfume and you are dressed in Dior." The overall aesthetic is luxurious and sophisticated, highlighting the brand's premium fragrance collection.
Ran 206 days
Dior
The image features a close-up of a person's face, focusing on their lips and nose, with delicate jewelry. They are wearing a light blue collared shirt. In the foreground, two ornate, purple glass perfume bottles are prominently displayed. The brand name "DIOR" is overlaid in large, black, serif font across the center of the image. The background is a soft, blurred pink, creating a dreamy and luxurious atmosphere. The text introduces the new Dior Addict fragrances, inspired by fruity floral notes, and mentions Willow Smith wearing Purple Glow.
Ran 53 days
Dior
The ad features actress Natalie Portman holding a bottle of Miss Dior perfume. She is wearing a dark top with a pink accent. The background is a soft, out-of-focus pink. The text "Miss Dior THE NEW ESSENCE" is overlaid on the image, with the headline "MISS DIOR, A NEW CONQUEROR" prominently displayed at the top. A second, larger bottle of Miss Dior perfume is positioned at the bottom of the frame.
Ran 46 days
Dior
The top half of the creative shows a close-up of a man's face, partially obscured by a dark hat adorned with beads and leather. The bottom half features a mountain lion in a rocky, arid environment. The text overlay reads "« In the wild, everything is always in front of you »", followed by "Sauvage, the new film starring Johnny Depp. Free, fearless, and peaceful. #diorsauvage".
Ran 45 days
Dior
A close-up shot of Rihanna, with a bottle of Dior J'adore perfume in the foreground. She is wearing a large, ornate pearl necklace that covers her décolletage. The text "J'ADORE L'EAU DE PARFUM" is displayed prominently on the right side of the image. The overall aesthetic is luxurious and glamorous, highlighting both the celebrity and the product.
Ran 45 days
Dior
A close-up, studio shot of a Miss Dior Eau de Parfum bottle is presented against a soft-focus background of large, pink and red flower petals. The bottle features a prominent silver bow with a lace-like pattern around its neck. White text overlays the image, with the main headline in a script font reading "Miss Dior" and a smaller line below it stating "EL NUEVO ÍCONO COUTURE". The bottle's label also reads "Miss Dior" and "EAU DE PARFUM".
Ran 44 days
Dior
A close-up, eye-level shot of a Miss Dior Eau de Parfum bottle is presented against a soft, blurred background of large pink flower petals. The bottle is clear glass, revealing the pink fragrance inside, and is adorned with a delicate, silver-patterned bow around its neck. The brand name "Miss Dior" is prominently displayed in elegant script at the top of the image, followed by the Spanish text "EL NUEVO ÍCONO COUTURE" (The New Couture Icon). Below the brand name on the bottle's label, it reads "Miss Dior EAU DE PARFUM".
Ran 44 days
Dior
The ad features actress Natalie Portman in a floral dress and bow, standing in a Parisian street with the Eiffel Tower in the background. The Dior logo is prominently displayed in large white text across the center of the image. The text asks, "And you, what would you do for love?" The overall aesthetic is elegant and aspirational, evoking a sense of romance and high fashion.
Ran 44 days
Dior
A close-up shot features a woman with blonde hair and striking green eyes, adorned with a pearl necklace. To the left, a bottle of J'adore Eau de Parfum is prominently displayed. White text overlays the image, reading "J'ADORE L'EAU DE PARFUM" and "Une icône rencontre un parfum de légende. Puissante, éblouissante et inspirante, Rihanna incarne la féminité triomphante et libre de #jadoredior." The overall aesthetic is luxurious and elegant, highlighting both the celebrity and the fragrance.
Ran 32 days
Dior
The image shows the back of a woman's head with long blonde hair. The word "DIOR" is prominently displayed in large white text across her hair. The background is blurred, suggesting an opulent indoor setting with chandeliers and ornate decor. The text overlay announces "J’ADORE, THE NEW INTENSE," positioning it as a bold claim about a new fragrance.
Ran 32 days
Dior
The image features a close-up of Johnny Depp, with his hands adorned with rings and bracelets, resting near his face. A bottle of Dior Sauvage Extrait perfume is prominently displayed in the foreground. The text "SAUVAGE, THE NEW EXTRAIT" is overlaid on the image, with smaller text below reading "THE NEW EXTRAIT". The overall aesthetic is dark, moody, and sophisticated, emphasizing the masculine and intense nature of the fragrance.
Ran 31 days
Dior
The creative features a close-up shot of Johnny Depp, with his hands clasped in front of his face, adorned with rings and bracelets. The text "SAUVAGE, THE NEW EXTRAIT" is prominently displayed in large white font across the image. Below this, smaller text reads "THE NEW EXTRAIT". A bottle of Dior Sauvage Extrait perfume is positioned in the lower-left corner. The background is a blurred, earthy landscape. The overall aesthetic is dark, intense, and sophisticated, highlighting the product and its celebrity endorser.
Ran 31 days
Dior
A close-up shot focuses on a man's hands, adorned with ornate rings, holding a dark blue glass bottle of Dior Sauvage Extrait perfume. The bottle's label prominently displays "SAUVAGE EXTRAIT" and "DIOR" in white text. Above the bottle, the words "SAUVAGE, THE NEW EXTRAIT" are displayed in large, elegant white font. The overall aesthetic is luxurious and sophisticated, emphasizing the product's premium nature and its association with a masculine, refined image.
Ran 31 days
Dior
A close-up shot focuses on a man's hands, adorned with ornate rings, holding a dark blue glass bottle of Dior Sauvage Extrait perfume. The bottle is sleek and modern, with a metallic blue and silver cap. The background is dark and slightly blurred, emphasizing the product. Text overlays on the image read "SAUVAGE, DAS NEUE EXTRAIT" at the top and "DIOR" near the bottom, with the product name and "EXTRAIT" also visible on the bottle itself. The overall aesthetic is luxurious and sophisticated, highlighting the fragrance and its association with Johnny Depp.
Ran 29 days
Dior
A close-up shot of actress Natalie Portman holding a bottle of Miss Dior perfume. The perfume bottle is pink and has a black bow. The text "Miss Dior" is written in elegant script across the lower half of the image, with "LA NOUVELLE ESSENCE" written below it. Another bottle of the perfume is visible at the bottom of the frame. The background is a soft, out-of-focus pink.
Ran 29 days
Dior
The creative features a close-up shot of Johnny Depp, styled as a rugged, desert-dwelling figure. He is wearing a dark, wide-brimmed hat adorned with beads and a blue collared shirt under a dark vest. The text "SAUVAGE ELIXIR DIOR" is prominently displayed across his chest. In the foreground, a bottle of Dior Sauvage Elixir perfume is visible. The background depicts a desert landscape with rocky formations and a muted sky. The hook, "In the wild, everything is always in front of you," is overlaid on the image, setting a tone of untamed freedom and authenticity.
Ran 28 days
Dior
A close-up portrait of actor Robert Pattinson is featured, with his arms crossed in front of him. To the left, a bottle of Dior Homme Parfum is prominently displayed. The text "DIOR HOMME PARFUM" appears in large white font on the right side of the image, with "PARFUM" in smaller text below it. The overall aesthetic is dark and sophisticated, highlighting both the product and the celebrity endorser.
Ran 27 days
Dior
A close-up shot features a bottle of Dior Sauvage Extrait perfume held by a person's hands, adorned with multiple large, ornate rings. The text "SAUVAGE, THE NEW EXTRAIT" is prominently displayed at the top of the image. The bottle itself has "SAUVAGE EXTRAIT DIOR" printed on it. The overall aesthetic is dark and luxurious, emphasizing the product and the hands holding it.
Ran 25 days
Dior
A woman with blonde hair, wearing a sparkling gold strapless dress and elaborate gold jewelry, stands with her arms outstretched in a grand hall with chandeliers. The scene is bathed in warm, golden light, creating an opulent and luxurious atmosphere. On-screen text reads "J'ADORE, THE NEW INTENSE" and mentions Rihanna as the muse for the new J'adore fragrance, highlighting its modern and confident femininity.
Ran 25 days
Dior

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