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Financial Times ads

The hooks, angles and offers behind Financial Times’ Facebook and Instagram ads, filed by format and niche.

Ads
31
Newest ad
November 2026
Main niche
Other 31
Top formats
Updated
Nov 1, 2026
Longest run
81 days
Visual formats
Hook tactics
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The top half of the creative features a man wearing headphones, speaking directly to the camera. Behind him, bookshelves are filled with various books. White text overlays the image, posing the question: "Does genius lead to better investing or costly mistakes?" Below this, smaller text reads "FT Podcast supported by Nuveen." The bottom half of the creative is a black and white portrait of Winston Churchill, looking directly at the viewer with a serious expression.
Ran 81 days
Financial Times
A box of Mounjaro (tirzepatide) injection is held by two hands. The box is white with purple and black text and graphics. On the front of the box, it says "mounjaro" and shows an image of a prefilled pen. The text "People don’t go on Mounjaro only to feel healthier — they also want to look good." is overlaid on the image. The background shows shelves filled with various medical boxes and containers.
Ran 76 days
Financial Times
The image shows a scenic view of Greenland with mountains in the background and a village of colorful houses in the foreground. Text overlays are strategically placed on the image. The top left reads "Where: Greenland". To the right, "What: A Danish territory". On the left side, "When: At time of writing". At the bottom, "For the why:" is displayed above the Financial Times logo.
Ran 49 days
Financial Times
A woman with dark hair, Nigella Lawson, is shown tasting food from a spoon. She is wearing a dark red turtleneck. Text overlays on the left side of the image read "For Nigella on living well and eating fabulously." In the bottom right corner, a smaller text overlay reads "For the why: FTWeekend" with "Weekend" in red.
Ran 32 days
Financial Times
An outdoor theatre performance is shown at dusk, with a large audience seated in tiered rows facing the stage. The stage itself is a multi-level structure with dramatic lighting. Overlaid on the image are two text boxes. The top box contains the words "What:" in large, bold, white serif font, followed by "To book" in a similar font below it. The bottom right corner has a black box with white text that reads "For the why:" and below that, "FTWeekend" in large red and black serif font.
Ran 32 days
Financial Times
A woman with dark hair, Nigella Lawson, is shown tasting something from a spoon. The text "FTWeekend" is in the top left corner. Overlay text reads "A new weekend column served with lashings of insight." Below this, it says "For the why:" followed by the "FT FINANCIAL TIMES" logo. The background is a soft peach color with a blurred interior scene.
Ran 30 days
Financial Times
The image shows a large, dimly lit auditorium filled with an audience, many with their hands raised. Overlaid on the scene are large, light-pink text elements. The main headline reads "You might already have an FT Subscription." Below this, smaller text states, "If your college or university has a student account you can access all of the FT for free." A peach-colored button with the text "Check now" is visible on the left side of the image. In the bottom right corner, a peach-colored square contains the letters "FT" in black.
Ran 28 days
Financial Times
An outdoor theatre stage is set up with a performance in progress, featuring actors in costume and a live audience seated in tiered rows. The image has text overlays. The top left corner has white text on a black background that reads "What: To book". The bottom right corner has black text on a white background that reads "For the why:" followed by "FTWeekend" in red text.
Ran 13 days
Financial Times
A collection of Financial Times weekend publications are layered on top of each other against a peach background. The main publication at the top features the FT Weekend logo in red and black. Below it, various sections and magazines are visible, including 'House & Home', 'Money', 'Life & Arts', and 'HTSI The Holiday Issue'. The bottom of the creative displays the tagline 'Start your weekend thinking' in black and red text.
Ran 5 days
Financial Times
The creative is an illustration featuring the FT Weekend logo at the top. Below the logo, text reads 'Enjoy our Books of the Year review inside FT Weekend on 22-23 November'. The bottom of the image displays a row of colorful, stylized books with their pages open. The overall design is clean and graphic, with a warm, peachy background.
Ran 5 days
Financial Times
The creative displays a collection of Financial Times Weekend publications, including "House & Home," "FT Weekend," "Life & Arts," and "FT Weekend Magazine." One of the magazines, "Money," features a graphic of playing cards with a Bitcoin symbol and coins. The overall composition is layered, with the "FT Weekend" logo prominently placed at the top. Below the publications, the text "Start your weekend thinking" is displayed in black and red.
Ran 5 days
Financial Times
The image shows a close-up of a person holding a red, textured briefcase, commonly known as the "red box" or "budget box" in the UK. The Financial Times logo is visible in the top left corner. Overlayed on the bottom of the image is the question, "How will the government fill the fiscal hole?" The briefcase has the inscription "CHANCELLOR OF THE EXCHEQUER." The overall impression is one of political and economic discussion.
Ran 5 days
Financial Times
The creative features a close-up of two newspapers, with the headline "FTWeekend" in red and black text at the top. Below this, large black text reads "Don't miss our Money ISA Special in FT Weekend 14-15 March". The newspapers themselves have headlines like "Money" and "FTWeekend" visible, suggesting financial news content. The overall aesthetic is clean and informative, with a soft peachy background.
Ran 5 days
Financial Times
A collection of FT Weekend newspaper and magazine covers are arranged in a layered composition. The main cover in the center features a woman holding a small dog. Other covers visible include 'House & Home', 'Money', 'Life & Arts', and 'FT Weekend Magazine'. The headline 'Start your weekend thinking' is displayed prominently at the bottom of the image.
Ran 5 days
Financial Times
The creative is a text-only ad with a pale peach background. The top left corner displays the logo 'FTWeekend' in black and red text. Centered towards the bottom of the screen is the phrase 'Start your weekend thinking' in black and red text. The overall design is minimalist and focuses on the text to convey its message.
Ran 5 days
Financial Times
Three newspapers are fanned out against a light peach background. The newspaper on the left is titled "House & Home" and features an illustration of a colorful, whimsical town. The middle newspaper is titled "FTWeekend" and has a cover story about Tesla. The newspaper on the right is titled "Life & Arts" and features an abstract graphic. Below the newspapers, the text "Start your weekend thinking" is displayed, with "weekend" in red.
Ran 5 days
Financial Times
Three newspapers are fanned out against a peach background. The newspaper on the left is titled "House & Home" and features an illustration of a house made of boxes. The center newspaper is titled "FT Weekend" and has a cover image of a woman holding a small dog. The newspaper on the right is titled "Life & Arts" and features a mountain landscape. The Financial Times logo is visible at the top of the image. Below the newspapers, the text "Start your weekend thinking" is displayed in large, bold letters.
Ran 5 days
Financial Times
Three newspapers are fanned out against a peach background. The newspaper on the left is titled "House & Home" and features an illustration of a house. The middle newspaper is titled "FTWeekend" and has a cover story about "Brussels plans annual tax for big companies" and features a model wearing a plaid coat. The newspaper on the right is titled "Life & Arts" and has a photo of a mountain range. At the bottom of the image, the text "Start your weekend thinking" is displayed in black and red.
Ran 5 days
Financial Times
Three newspapers are displayed against a peach background. The newspaper on the left is titled "House & Home" and features an illustration of a house. The newspaper in the center is the main focus, with a striking image of a person wearing a silver puffer jacket and a white hat, with dramatic makeup. The headline on this newspaper reads "FTWeekend" and "SNOW TIME THE HOLIDAY ISSUE". The newspaper on the right is titled "Life & Arts" and shows a mountain landscape. Below the newspapers, the text "Start your weekend thinking" is displayed in black and red.
Ran 5 days
Financial Times
Three newspapers are displayed at an angle against a peach background. The newspaper on the left is titled "House & Home" and features an illustration of a street scene. The central newspaper has a striking image of a yellow Ferrari on its cover, with the headline "FERRARI REBORN". The newspaper on the right is titled "Life & Arts" and features an abstract graphic of a hand. At the bottom of the image, the text "Start your weekend thinking" is displayed in a large, bold font.
Ran 5 days
Financial Times

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