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GapFashion

Gap ads: 37 winning Facebook and Instagram ads

Every Gap ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 27 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
578
Median run
4 days
Against Fashion’s 18-day median
0.2×
In the library: 3 statics, 34 videos
37 ads
Ask Claude about Gap (opens Claude in a new tab)Meta Ad Library page of Gap (opens in a new tab)

Longest run

Longest run: 27 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Gap ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

37 ads

A clean, minimalist studio shot features a white gift card holder and a dark blue gift card overlapping each other on a plain, light grey background. Both items prominently display the brand's logo centered within a simple square frame. The composition is balanced and sparse, focusing entirely on the gift card presentation.
Live27 days
Gap
A studio-shot image of a black credit card centered against a plain, light grey background. The card features embossed, glossy brand names layered over a matte black surface, with small white rectangular and circular logos for the featured brands.
Live27 days
Gap
This video features a series of quick cuts between two young models wearing different sweaters. Each model is shown sitting against a plain white background, showcasing the knitwear. The text 'Knit picks' and the brand logo appear on the screen throughout the video.
Live15 days
Gap
A studio-shot image displays two rectangular gift cards against a plain, light grey background. One card is white with a black logo, and the other is dark navy with a white logo. The cards are slightly offset from each other, creating a clean, minimalist composition.
Live15 days
Gap
A fast-paced montage of diverse models wearing various colorful sweaters against a plain white background. The video features quick cuts of different styles, textures, and layering combinations, with models smiling and moving naturally. The text 'Sweaters in season' appears on screen throughout the first half, followed by the brand logo in the second half.
Live15 days
Gap
A group of diverse people in a bright studio setting sing together while wearing various sweaters, scarves, and beanies. The camera captures them from different angles, including a top-down view where they lie on the floor in a circle. The brand logo appears on screen at the beginning and end of the video.
Live14 days
Gap
A diverse group of people in a bright, white studio setting sing and dance together while wearing various Gap clothing items. The camera captures them from different angles, including a high-angle shot where they lie on the floor in a circle. The brand logo appears on screen throughout the video.
Live14 days
Gap
This video shows a behind-the-scenes look at a professional choir recording session for a brand campaign. Diverse groups of people are shown singing, laughing, and interacting in a studio setting, wearing various sweaters and denim. The video features a music director explaining the concept of the campaign, emphasizing unity and togetherness through music.
Live14 days
Gap
This video shows a behind-the-scenes look at a professional choir recording session for a holiday campaign. Diverse groups of people are shown singing, laughing, and interacting in a studio setting, wearing various Gap clothing items. The video features a music director explaining the concept of the campaign, interspersed with shots of the choir performing and close-ups of sheet music.
Live14 days
Gap
A diverse group of people in a bright, white studio setting are singing together while wearing various sweaters, scarves, and beanies. The camera captures them from different angles, including a high-angle shot where they lie on the floor in a circle. The brand name appears in the center of the screen at the beginning and end of the video.
Live14 days
Gap
A group of diverse people in a bright, white studio setting are singing together while wearing various sweaters and denim. The camera captures them from different angles, including a high-angle shot where they lie on the floor in a circle. The brand logo appears at the beginning and end of the video.
Live13 days
Gap
A group of diverse people in winter clothing lie on a white floor in a circle, looking up at the camera. The scene transitions to various individuals singing and dancing in a studio setting, wearing sweaters and beanies. The brand name appears in the center of the screen throughout the video.
Live13 days
Gap
A group of diverse people in a bright, white studio setting sing together while wearing various sweaters and denim clothing. The camera pans and zooms to show different individuals and small groups singing, with the brand logo appearing in the center of the screen. The video concludes with the group lying on the floor in a circle, looking up at the camera.
Live12 days
Gap
A group of diverse people in winter clothing lie on a white floor in a circle, their heads pointing inward. The camera pans slowly around the circle, showing them smiling and looking up. The brand name appears in the center of the frame at the beginning and end of the video.
Live12 days
Gap
A group of diverse young people are shown against a plain white studio background, wearing colorful sweaters, scarves, and beanies. The video features quick cuts of individuals and small groups smiling and posing, showcasing the clothing items. The text 'Give your gift.' is consistently displayed on the left side of the screen throughout the video.
Live11 days
Gap
A group of young people in colorful winter clothing pose and smile against a plain white background. The video features quick cuts between individual portraits and group shots, showcasing sweaters, scarves, and beanies. The text 'Give your gift.' is displayed on the left side throughout the video.
Live11 days
Gap
A fast-paced montage of diverse models wearing various colorful knit sweaters and jeans against a plain white studio backdrop. The video features quick cuts between different outfits, showing the textures and fit of the clothing. Text appears on screen to introduce the theme of the collection.
Live7 days
Gap
A group of diverse people in a bright studio setting sing together while wearing various sweaters, scarves, and beanies. The camera captures them from different angles, including a high-angle shot where they lie on the floor in a circle. The brand logo appears at the beginning and end of the video.
Live4 days
Gap
A group of diverse people in winter clothing lie on a white floor in a circle, their heads pointing toward the center. The camera pans out to show the full group, then cuts to a white screen with the brand logo. The ad uses a festive, warm tone to showcase the clothing collection.
Live4 days
Gap
This video shows a behind-the-scenes look at a professional choir recording session for a brand campaign. The footage captures the choir members singing, interacting, and laughing in a studio, interspersed with shots of the music director working on a tablet. The video concludes with a simple, centered text message on a white background.
Live3 days
Gap

Cinematic B-Roll, on 21 of its 37 ads

Counted over its 37 filed ads

Visual formats

Hooks it opens on

How Gap makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Gap's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Gap advertises on Facebook and Instagram

The library holds 37 ads from Gap in Fashion, and 578 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (21 ads), Studio Shot (16) and Behind The Scenes (7). Its ads most often open on a Belief (4 ads) hook. Its ads stay up a median 4 days, 0.2× the Fashion median of 18 days.

Brands like Gap

Other Fashion brands filed in the library.

All Fashion ads

Ask Claude about Gap

Claude or ChatGPT searches its 37 ads here, reads them and answers with real creatives, each with how long it ran.

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