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GEICO ads

The hooks, angles and offers behind GEICO’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Finance / Fintech 20
Top formats
Updated
Oct 31, 2026
Longest run
81 days
Visual formats
Hook tactics
Niche
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Hook2 selected
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5 ads

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A hand-drawn doodle on a light blue sticky note. The doodle features the word "BIG" in large, bubbly letters, with "lil doodle" written above it in cursive. To the right of "BIG" is a drawing of GEICO's gecko character. Below "BIG" are the words "SAVINGS!" in a dashed line box. Further down, in cursive, it says "it feels good to GEICO". The overall aesthetic is simple and hand-drawn, resembling a quick sketch.
Ran 81 days
GEICO
The visual is an abstract illustration of a blue and green spiral, creating a hypnotic effect. There is no text on the image itself. The ad copy states a bold claim about saving money on car insurance, implying a quick and easy process.
Ran 80 days
GEICO
A red convertible is driving down a road with palm trees and buildings in the background. The GEICO logo and text "The road is calling. GEICO is ready." are overlaid on the image. A cartoon gecko is driving the car.
Ran 80 days
GEICO
An aerial view of a hockey game in progress. Players in green and white uniforms are skating on the ice, with one player in green near the goal. The GEICO logo is visible in the upper left corner of the image. The text overlay asks if saving hundreds on insurance is a hat trick.
Ran 80 days
GEICO
The creative is a blue background with large white text that reads "SWITCH" and "SAVE". The word "AND" is in bright green. To the left of "AND" is a lime green rounded rectangle with a white outline. Inside this shape is a lime green icon of a car. The GEICO logo is in the bottom right corner. The text "With a 97% customer satisfaction rating, there's no better time to switch and save on car insurance with GEICO." is overlaid on the image.
Ran 72 days
GEICO
The image features the GEICO gecko standing on a stack of books in a library aisle. Large white text overlays the top of the image, stating "90 Years of Experience in Car Insurance" and "(1 Tiny Mascot)". Below this, it says "That's GEICO." The creative highlights the company's long history and implies expertise in car insurance.
Ran 72 days
GEICO
The creative features a vintage-style baseball trading card with GEICO's gecko mascot dressed in a baseball cap and glove. The card has the GEICO logo at the top and 'THE GECKO' at the bottom. Overlay text reads 'Join the team. Get a quote and start saving.' The background is a dark blue textured surface.
Ran 65 days
GEICO
A GEICO gecko is cleaning a window with a blue cloth and a spray bottle. The gecko is green with orange eyes and has a textured skin pattern. In the background, there is a black chair, a rug with a soccer ball, and kitchen cabinets. White text with a blue outline reads "Let me make" across the image. The ad is a lifestyle image with text overlay.
Ran 64 days
GEICO
A cartoon green lizard is peeking out from under a light-colored blanket, with its eyes closed and a peaceful expression. The lizard appears to be sleeping or resting comfortably on a couch. The background is a textured, neutral-colored surface, possibly another cushion or upholstery. The overall impression is one of comfort and relaxation, with the lizard embodying a sense of ease.
Ran 64 days
GEICO
An abstract illustration features a hypnotic spiral pattern with alternating bands of dark blue and bright lime green. The spiral emanates from the center, creating a sense of depth and motion. The text overlay, positioned at the top of the image, states the hook: "When we snap our fingers, you could save hundreds of dollars every year." The visual is purely graphic and does not contain any people or products.
Ran 64 days
GEICO
A man with a mustache, wearing glasses, a grey button-down shirt, and blue jeans stands in a bathroom. He has his hands on his hips and is looking down and to the left. A woman is partially visible on the right side of the frame, looking at him and speaking. Text overlaid on the image reads "What's he doing?" with an emoji of a thinking face. The bathroom has a white bathtub and patterned floor tiles. A small wooden stool with a toy airplane and a small bottle sits in front of the bathtub.
Ran 64 days
GEICO
A hand-drawn doodle on a light blue sticky note. The doodle features the words "lil doodle BIG SAVINGS!!" in a playful, uneven font. To the right of the text is a drawing of a frog-like character with a smug expression, and smaller smiley face emojis. Below the main text, it says "it feels good to GEICO" with a line underneath. The background is a grid pattern, suggesting a notebook page.
Ran 64 days
GEICO
A CGI gecko stands on a wooden desk in an office setting. Behind him, a calendar for June is visible on the wall, along with a blue clock. A blue document with a diagram is spread out on the desk in front of the gecko. The gecko is looking towards the viewer and has its right hand raised with a thumb up. The text "GEICO makes home insurance easy. So you can fast forward through all the stuff you don't need." is overlaid on the image.
Ran 64 days
GEICO
The GEICO gecko mascot and two smaller geckos are featured in a hockey-themed advertisement. Large white text on a blue background reads "SAVE OVER 900 DOLLARS when you switch your car insurance to GEICO." Below this, smaller text states "PER YEAR ON AVERAGE - SCORE!" The NHL logo is visible in the top right corner.
Ran 58 days
GEICO
A wooden A-frame sign stands on a brick walkway. The sign has a dark blue background with white text. The top of the sign reads "FREE SHIRT" with a white house icon above it. Below that, "GEICO Presents" is written in smaller text. The main message on the sign is "HUMANS IN NATURE YOU SIGN UP!". The creative uses a contrast hook, implying that the money saved with GEICO is more valuable than a free shirt.
Ran 51 days
GEICO
A person in a workshop setting is holding two spray cans, one in each hand, and spraying them upwards. They are wearing a bandana, a plaid shirt, and a t-shirt with a graphic on it. In front of them is an easel with a wooden board. Text overlaid on the image reads "As good as finishing your masterpiece." Below this text, the GEICO logo and tagline "It Feels Good to GEICO" are displayed.
Ran 51 days
GEICO
An aerial shot shows a courtyard with a GEICO logo in the upper left corner. Several blue umbrellas are set up, with people gathered around tables underneath them. In the center of the image, large white text with a blue outline reads "It's odd.". People are walking around the courtyard in the background.
Ran 50 days
GEICO
A young woman with long, dark hair is looking down and smiling slightly. She is wearing a grey t-shirt with a blue logo and text that reads "BASIC RED". The background appears to be an outdoor setting with brick buildings and a blue umbrella. Text overlaid on the image reads "GEICO listens to all your insurance needs. That’s just their unique style."
Ran 50 days
GEICO
A modern kitchen with white cabinets and stainless steel appliances is shown. Large, bold blue text overlays the image, reading "this is making adult stuff". The text is positioned in the upper left quadrant of the frame. The kitchen is stocked with various bottles on a shelf above the stove and a toaster and other appliances on the counter. A wooden counter with stools is in the foreground.
Ran 45 days
GEICO
The creative is a text-only ad with a black background. The text is white and reads: "Worried that pothole you hit might take over your life? Fear not. We can get you a tow ASAP". The copy highlights a common fear related to car trouble and offers a quick solution.
Ran 38 days
GEICO

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