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Ad Swipe File

GORUCKSports / Outdoor

GORUCK ads: 12 winning Facebook and Instagram ads

Every GORUCK ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 118 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
37
Median run
111 days
Against Sports / Outdoor’s 15-day median
7.4×
In the library: 7 statics, 5 videos
12 ads
Ask Claude about GORUCK (opens Claude in a new tab)Meta Ad Library page of GORUCK (opens in a new tab)

Longest run

Longest run: 118 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

GORUCK ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

12 ads

A man wearing a tactical-style weighted vest and a cap stands outdoors, looking directly at the camera. He has a rolled-up mat across his shoulders. Large white text at the top identifies the product name and type, while the brand name is printed at the bottom.
Live118 days
GORUCK
A man wearing a black weighted vest and a cap stands outdoors, looking directly at the camera. He has a rolled-up mat draped across his shoulders. The text at the top identifies the product name and category, while the brand name is printed at the bottom.
Live118 days
GORUCK
A man stands outdoors in front of a storefront, wearing a dark camouflage weighted vest and a matching sandbag across his shoulders. He is wearing sunglasses and a baseball cap, looking directly at the camera. Large white text at the top identifies the product name and type, while the brand logo is centered at the bottom.
Live118 days
GORUCK
A product-focused advertisement for a weighted training vest set against a grey background. The image features the vest in the center, with arrows pointing to specific features like padded straps, an adjustable waist, and a leather patch. At the bottom, a selection bar displays available color options and weight increments for the user to choose from.
Live118 days
GORUCK
This ad features a black weighted training vest centered against a light grey background. Green arrows point from the text labels to specific features of the vest, including its padded straps, leather patch, and adjustable waist. At the bottom, a panel displays options for color and weight selection.
Live115 days
GORUCK
A man in athletic gear demonstrates how to load a weighted plate into a rucksack. He shows the specific compartment inside the bag, inserts the plate, zips it up, and puts the bag on his back to show how to adjust the straps for a secure fit. The video ends with him walking away to demonstrate the simplicity of the activity.
Live112 days
GORUCK
A man in athletic wear demonstrates how to properly put on a weighted rucksack. He first walks around to show how boring regular walking is, then picks up the rucksack, puts it on, and adjusts the straps to show how it sits high and tight on his back. The video features text overlays that highlight the steps and benefits of the activity.
Live109 days
GORUCK
A man wearing a black backpack and a baseball cap walks on a beach, smiling back at the camera. In the background, a group of people are also walking along the sandy shore. The brand logo is positioned in the top left corner of the image.
Live81 days
GORUCK
A woman in a gym setting speaks to the camera about the need for a weighted vest designed for women. The video shows several women wearing the product in different colors while exercising and posing. The product is a compact, form-fitting weighted vest.
Live11 days
GORUCK
A woman in athletic wear is shown performing various exercises, including pull-ups and running up stairs, while wearing a black weighted vest. The video features quick cuts of her movement and close-ups of the vest's design and fit. The brand name appears on screen as the final shot.
Live6 days
GORUCK
A woman in a studio setting demonstrates how to put on and adjust a weighted vest. She is seen from different angles as she clips the front buckle and adjusts the fit. The video is a clean, studio-lit demonstration of the product's ease of use.
Live6 days
GORUCK
A man in a dark t-shirt is shown from the chest up, standing behind a wooden table. He is actively inserting a heavy, black rectangular weight plate into the interior sleeve of an open black backpack with a bright orange lining. The background is a gym or workshop setting with an American flag visible on the wall.
Live4 days
GORUCK

Demo, on 5 of its 12 ads

Counted over its 12 filed ads

Visual formats

Hooks it opens on

How GORUCK makes its ads

What its ads are built from, by type, counted over the ads we have read.

What GORUCK's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How GORUCK advertises on Facebook and Instagram

The library holds 12 ads from GORUCK in Sports / Outdoor, and 37 running on its Meta pages now. Its most common visual formats are Demo (5 ads), Headline (4) and Studio Shot (3). Its ads stay up a median 111 days, 7.4× the Sports / Outdoor median of 15 days.

Brands like GORUCK

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about GORUCK

Claude or ChatGPT searches its 12 ads here, reads them and answers with real creatives, each with how long it ran.

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