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Grove Collaborative ads

The hooks, angles and offers behind Grove Collaborative’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Consumer Goods 20
Top formats
Updated
Oct 31, 2026
Longest run
89 days
Visual formats
Hook tactics
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The image displays Grove Co. cleaning products, including a hand soap bottle and a spray bottle, arranged on a dark blue background. Decorative elements like lavender sprigs, orange slices, and bubbles are scattered around the products. White text overlays read "GROVE CO. IS MOVING BEYOND PLASTIC" at the top and "Small changes, big" near the bottom, suggesting a focus on sustainability and environmental impact.
Ran 89 days
Grove Collaborative
A dark blue background features three cleaning product bottles and decorative sprigs of lavender and greenery. The bottles include a white bottle of Grove Co. Hydrating Hand Soap, a clear glass soap dispenser, and a clear spray bottle with an orange holder. Text overlays read "GROVE CO. IS MOVING BEYOND PLASTIC" at the top and "Small changes, big" near the bottom. Sliced oranges and small white flowers are also visible on the background.
Ran 47 days
Grove Collaborative
A close-up shot shows a person's hand with long, manicured nails reaching towards a small glass bowl containing a dark, round object. The background features a bathroom sink with a chrome faucet and a toothbrush holder with a toothbrush and toothpaste. The image is overlaid with text that details a promotional offer for signing up with Grove, including free items. The overall scene suggests a personal care or home goods context.
Ran 32 days
Grove Collaborative
A close-up shot shows hands holding a Grove Collaborative branded product box. The box has an illustration of oranges and green leaves. White text overlays the image, reading "We think it's time for plastic to pack it up." The background is blurred, suggesting an unboxing or product reveal.
Ran 22 days
Grove Collaborative
A woman with long blonde hair smiles at the camera, holding a mug in her left hand. She is wearing a dark t-shirt with a graphic of the Earth and the text "THERE'S NO PLANET". White text overlaid on the image reads "SUSTAINABLE SWAPS". The background appears to be a rustic interior with wooden beams and a staircase. The woman is gesturing with her right hand. The ad is for Grove Collaborative and promotes plastic-free items.
Ran 22 days
Grove Collaborative
A woman with dark, curly hair pulled back is shown from the chest up, looking slightly to the side with a subtle smile. She is wearing a loose, peach-colored linen shirt. White text with a black outline is overlaid on the top half of the image, reading: "When you see they replaced every microplastic-filled household product with Grove's vetted Unplastic Shop". The overall impression is one of pleasant surprise or relief.
Ran 20 days
Grove Collaborative
A woman and three children are smiling and raising their hands in the air. The words "FAMILY POWER HOUR" are displayed in large white text with black outlines across the top of the image. Below the children, a white banner contains the text "The habit that turned us into a team." The overall scene depicts a happy, energetic family moment.
Ran 20 days
Grove Collaborative
The image displays a collection of Mrs. Meyer's cleaning products, including dish soap, hand soap, and a multi-surface cleaner, arranged with decorative pumpkins on a light green background. Text overlays highlight a "FREE CLEANING KIT WITH YOUR FIRST ORDER!" and "CADDY PERFECT FOR THE FALL SEASON!". A circular graphic in the lower right corner emphasizes "FIRST ORDER FREE GIFT FIRST ORDER". The overall aesthetic suggests a seasonal promotion for cleaning supplies.
Ran 20 days
Grove Collaborative
A social media post with a blurred background of colorful plastic debris. The post is presented in a dark overlay with a light blue border. The text reads: 'Sometimes I think about the fact that every piece of plastic ever made still exists somewhere on this planet. Every takeout container. Every straw. Every grocery bag. Mine included. And then I think about the fact that I'll generate more this week without even trying. And the week after that. Forever. Does anyone else lie awake thinking about this or is it just me?' Below the text are engagement metrics: 2.4K likes, 523 comments, and 1.3K shares. The Grove logo is visible at the bottom center of the image.
Ran 20 days
Grove Collaborative
The image displays various Grove Co. paper products, including toilet paper, paper towels, napkins, tissues, and kitchen wipes, arranged on a countertop. Text overlays highlight key features: "MADE WITHOUT PFAS" on the left, "MADE WITHOUT BPA" on the right, and "SOFTNESS MEETS SAFETY WITH BAMBOO PAPER" with heart-eye emojis at the top. A circular graphic in the bottom left corner announces "50% OFF subscriptions on your 1st order with code SUBSCRIBE50."
Ran 20 days
Grove Collaborative
A shelf in a bathroom cabinet is filled with various bottles and containers of supplements. The top shelf has larger boxes and bottles, while the middle and bottom shelves are packed with smaller supplement containers. A teal-colored overlay with white text reads "Grove Supplements You Can Trust. No Unnecessary Fillers." Below this text, a "Shop Now" button is visible within the overlay. The overall impression is a curated collection of health and wellness products.
Ran 20 days
Grove Collaborative
A close-up shot shows a clear liquid being poured into a clear jar filled with bubbles. Three yellow warning triangles are overlaid on the liquid in the jar. Below the triangles, the text "DID YOU KNOW" is displayed in a bold, blue font. The image focuses on the product and uses text overlays to convey a warning and a question to the viewer.
Ran 20 days
Grove Collaborative
This is a collage-style image with four distinct sections, each illustrating a kitchen swap to reduce plastic. The top left shows a person cutting an apple on a wooden cutting board, with text overlaying "Plastic -> Wood Cutting Boards." The top right shows a sandwich wrapped in reusable beeswax wrap, with text overlaying "Plastic -> Bee's Wax Food Wrap." The bottom left shows stainless steel food storage containers filled with food, with text overlaying "Plastic -> Stainless Steel Food Storage." The bottom right shows green beans and onions being stir-fried in a stainless steel pan, with text overlaying "Teflon -> Stainless Steel Pan." In the center, a light blue banner displays the main headline: "Simple Kitchen Swaps to Reduce Plastic Exposure." Below the bottom sections, another light blue banner reads "Shop High-Impact Kitchen Swaps."
Ran 20 days
Grove Collaborative
The creative features a screenshot of a news article from The Guardian with the headline "Microplastics found in human breast milk for the first time". Below the headline, a woman's face is superimposed, looking at the camera and speaking. The article discusses research into the potential health impacts of microplastics on babies. The overall visual style is that of a news report combined with a direct-to-camera commentary.
Ran 19 days
Grove Collaborative
The image shows a large forestry machine in a forest, cutting down trees. The text overlay at the top of the image reads "STOP contributing to Global Warming". The machine is green and black, with large tires and a cutting mechanism that is actively processing logs. The background consists of a dense forest with many trees.
Ran 18 days
Grove Collaborative
A woman in a white robe is standing in front of a dark Samsung washing machine. Text overlays read "Most people don't know this about their laundry 👀" and "Your laundry detergent". The washing machine door is open, and the woman is reaching into it. The scene outside the washing machine window shows a sunny day with red flowers and a blue shed.
Ran 14 days
Grove Collaborative
A close-up shot of a heavily scratched blue plastic cutting board held by a person's hand in a kitchen setting. Overlayed text in a red "NEWS FLASH" banner reads "BREAKING: Moms are trashing their plastic cutting boards after microplastic studies go viral. Grove has the alternatives." The image highlights the worn state of the cutting board, implying a health concern related to microplastics.
Ran 12 days
Grove Collaborative
A close-up shot shows a person holding a white, folded flour sack towel. The towel is tied with a ribbon and has a tag. In the background, a cardboard box with the "Grove Collaborative" logo is visible. Overlay text reads "100% Organic Cotton Flour Sack Towel" and "Get your free gift" in a button-like graphic at the bottom.
Ran 11 days
Grove Collaborative
A roll of Marley's Monsters Unpaper Towels with a lemon pattern is shown against a white background. A label wrapped around the roll displays the brand name, product name, and descriptive text. The text on the label reads: "Marley's Monsters WASHABLE + REUSABLE UNPAPER TOWELS Our uNpaper® Towels naturally cling to each other, making the need for snaps or snaps unnecessary. CARE + WASH: Wash before first use. Wash with like colors. Tumble dry low or line dry. Do not use fabric softener." The creative uses a product image with text overlay to explain the product's benefits and features.
Ran 10 days
Grove Collaborative
A product shot of a small, blue bottle of BUOY Hydration Drops against a white background. The bottle has a light blue cap and a blue gradient body with white wavy lines. Text on the bottle reads "BUOY Hydration Drops", "Unflavored Beverage Enhancer", and "electrolyte supplement 2 fl oz (60 ml)". The ad copy is overlaid on the image, asking "Do you know what's in your supplements?" and stating that Grove has no counterfeits and is vetted by physicians, encouraging viewers to "Shop better wellness."
Ran 10 days
Grove Collaborative

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