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Home Chef ads

The hooks, angles and offers behind Home Chef’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Food / Beverage 20
Top formats
Updated
Oct 31, 2026
Longest run
73 days
Visual formats
Hook tactics
Niche
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The creative features a dark green banner with white text at the top that reads "Kids Eat Free + Free Shipping". Below this, in large white text, is the phrase "The simple way to make dinner". The background is a plain, light-colored wall with a slight upward angle, and a blurred red curtain is visible at the bottom.
Ran 73 days
Home Chef
The creative is a text-only ad with a dark green banner at the top containing white text that reads "Kids Eat Free + Free Shipping". The main body of the ad features a question in large white text with a black outline: "Tired of grocery shopping?". The background is a plain, light gray color with a slight blur, suggesting it might be a video still. The overall impression is a direct address to the viewer about a common pain point related to grocery shopping, with an offer of free shipping and kids eating free.
Ran 73 days
Home Chef
A man is shown in a kitchen, chopping onions on a cutting board. He is wearing a navy blue t-shirt and grey sweatpants. The text overlay on the image asks, "Do your kids horse around while you're just trying to cook dinner?" The scene depicts a common household scenario, implying a need for a solution to manage family mealtimes.
Ran 73 days
Home Chef
The creative is an illustration divided into four horizontal sections, each featuring a different profession and a corresponding meal. The top section shows a first responder with a meal of chicken and salad. The second section displays a teacher with chicken and vegetables. The third section features a military person with a pasta dish. The bottom section shows a nurse with a meal of broccoli and sauce. Each section has a question in bold text asking if the viewer belongs to that profession.
Ran 72 days
Home Chef
The image shows a table with a meal in a container and a glass of water with lemon. Text overlays the image, announcing an exclusive offer for AAA members from Home Chef. It highlights easy prep, no-mess Oven-Ready meals and offers 60% off the first box and 20% off the next two months. A small red car emoji is also present on the screen.
Ran 72 days
Home Chef
Three Home Chef meal kits are displayed on a textured, light-colored surface. The kits are plastic containers with clear lids, each containing pre-portioned ingredients for a meal. The middle kit showcases 'Lemon and Chive Crema Salmon' with salmon fillets, potatoes, and green beans. The right kit features 'Chile-Lime Mexican-Style Steak Wraps' with steak, tortillas, and lime. A large, solid green rectangle is positioned in the upper left quadrant of the image, obscuring part of the background. The Home Chef logo is visible at the top center of the image.
Ran 30 days
Home Chef
The ad displays four images of pre-packaged meals. The top left shows a salad with chicken and carrots, labeled "OVEN-READY OPTIONS." The top right shows chicken with green beans and red onions, labeled "EASY PREP." The bottom left shows salmon with spaghetti and peas, labeled "NO MESS." The bottom right shows pasta with shrimp and bacon, labeled "STRESS FREE." The main headline at the top reads "GET $215 OFF WHEN YOU COME BACK."
Ran 30 days
Home Chef
A Home Chef meal kit for Mexican-Style Turkey Meatloaf with fajita vegetables is shown from a top-down perspective. The packaging is open, revealing the raw ingredients like ground turkey, broccoli florets, sliced bell peppers, and shredded cheese. Text overlay asks why seniors know this meal delivery service beats all others. The packaging also indicates it is oven-ready and takes 30-40 minutes to prepare for two servings.
Ran 30 days
Home Chef
The image features a dark, moody background with a close-up of a cooked meal in a cast iron pan. Overlaid on the image is text that reads "DEAR ASPIRING COOKS," followed by a message about a partnership between Home Chef and HexClad. It highlights a $175 discount and a free 12" HexClad pan, described as Gordon Ramsay's favorite. The text also mentions easy prep and no mess.
Ran 23 days
Home Chef
The creative features four different "Things" from The Cat in the Hat, each associated with a meal. The top of the image has the headline "DINNER'S A CHORE NO MORE!". Below the "Things" are four meal options with their names and images: Easy Double Cheesy Chicken Pasta, The Cat in the Hat's Cheesy Sausage Soup, Sweet & Savory Honey Butter Crispy Chicken, and Silly No-Frilly Beef and Bean Chili. At the bottom, it shows the Home Chef logo, The Cat in the Hat branding, the offer "$4.99/SERVING + FREE SHIPPING*", and "ONLY IN THEATERS NOVEMBER 6".
Ran 13 days
Home Chef
The ad features a dark background with the Home Chef and HexClad logos at the top. Below the logos, large text reads "GET $175 OFF YOUR ORDER + A FREE HEXCLAD PAN". A golden circular badge on the left highlights "$179 VALUE". The main visual is a high-quality image of a HexClad frying pan positioned in the lower half of the frame.
Ran 12 days
Home Chef
Chef Gordon Ramsay is shown holding a HexClad pan. To the right, there are three images of prepared meals. The main text on the screen reads "ORDER HOME CHEF GET A FREE PAN" and below that "$175 OFF YOUR ORDER + A FREE HEXCLAD PAN". A badge on the pan indicates "$179 VALUE".
Ran 12 days
Home Chef
The creative is a vibrant, top-down view of multiple Home Chef meal kits arranged in a grid pattern against a bright yellow background. Each meal kit is in a silver tray and features a different dish, such as salmon with Brussels sprouts, steak with mashed potatoes, and chicken with green beans. Prominently displayed in the center is the Home Chef logo and the text "Home Chef is #1 in Quality". Below this, a green banner highlights a promotion: "Home Chef is up to 30% cheaper than HelloFresh for new customers" and "STARTING AT $4.99/SERVING + FREE SHIPPING".
Ran 11 days
Home Chef
The image displays two meal trays filled with food, positioned against a dark green background with a woven pattern. The top tray contains sliced meat and rice with edamame, while the bottom tray holds salmon fillets, roasted cherry tomatoes, and green beans. Above the meals, a green banner features the "HOME CHEF BY KROGER" logo and the prominent text "+ FREE DESSERT FOR LIFE**". Below this, smaller text details that meals start at $4.99/serving, with free shipping on the first box and one free dessert item per order with an active subscription.
Ran 11 days
Home Chef
A collage of four different meal kits is displayed. The top left shows chicken tenders with green beans and red cabbage. The top right shows pizza bites with pepperoni and cheese. The bottom left shows four steak portions with peppers and onions. The bottom right shows pasta with shrimp. A green banner across the middle reads "HOME CHEF Family MENU BY Kroger". The hook "Kids Eat Free + Free Shipping" is displayed prominently.
Ran 9 days
Home Chef
A digital billboard displays a message for single parents, stating "KIDS EAT FREE" three times, followed by "+ FREE SHIPPING". Below this, it shows "HOME CHEF Family MENU" next to the Kroger logo. The billboard is mounted on a trailer with yellow accents, set against a backdrop of green foliage and a clear blue sky.
Ran 9 days
Home Chef
A spooky, nighttime graveyard scene is depicted with a full moon and bare, silhouetted trees. A tombstone in the center reads "KIDS EAT FREE + FREE SHIPPING" with "HOME CHEF FAMILY MENU BY KROGER" below it, all glowing with a neon green light. A crow sits atop the tombstone, and a skeleton is seen running in the background. The text "Meal Planning is Scary But not with Home Chef!" is overlaid at the top of the image in bright yellow and green lettering.
Ran 9 days
Home Chef
Three metal trays of prepared meals are shown against a light wood background. The meals include green beans with purple cabbage and chicken, and pasta with shrimp and tomatoes. Text overlays read "Family MENU" and "Kroger" at the top. Below the meals, large green text states "Get Easy Weeknight Meals Delivered!". A bright green circle contains the text "Kids Eat Free + FREE SHIPPING".
Ran 9 days
Home Chef
Three Home Chef meal kits are displayed in clear plastic containers. The meal kits include ingredients for salmon with green beans and potatoes, and steak wraps. The Home Chef and Kroger logos are visible at the top of the image. Text overlay at the bottom of the image reads: "*One* free dessert item per order with an active subscription."
Ran 6 days
Home Chef
A collage of various Home Chef meal trays filled with different dishes is displayed. The top of the image features a large text overlay with the price '$4.99/SERVING' and 'FREE SHIPPING + FREE DESSERT ITEM FOR LIFE'. Below the meals, a prominent green button reads 'CLAIM DEAL'. Additional text at the bottom clarifies 'Free shipping on 1st box.' and '*One free dessert item per order with an active subscription.'
Ran 6 days
Home Chef

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