I Love Ugly ads

The hooks, angles and offers behind I Love Ugly’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Updated
Oct 31, 2026
Longest run
444 days
A young man stands on the steps of a grand white house, leaning against the ornate black gate. He is dressed in a dark jacket, light brown trousers, and white sneakers, wearing a cap. The text "For those who dress with intention." is overlaid on the image, followed by the website "iloveugly.com" on a separate line.
Ran 444 days
A model is shown from the waist down, wearing stylish pants and shoes. The background is a plain, light grey color. The text "For those who dress with intention." is overlaid in a simple, sans-serif font at the top of the image. Below the text, the website "iloveugly.co.nz" is displayed.
Ran 186 days
A man with short, dark hair and a stern expression is shown from the chest up, wearing a dark jacket over a white shirt. The background is a textured, light grey wall. White text overlaid on the bottom of the image reads "but in many ways,". The man is looking slightly off-camera to his right.
Ran 186 days
A man wearing sunglasses and a grey hooded fleece and brown athletic shorts stands in front of a concrete wall with chalk writing. Text overlays identify the clothing items: "Active Hooded Fleece Taupe" and "Leo Performance Half Tight Nutmeg". The man is adjusting the hood of his fleece. The overall aesthetic is casual and athletic, with a focus on the apparel.
Ran 186 days
A blurred, close-up shot of a person wearing a dark hooded sweatshirt. The person's face is out of focus, but their eyes and nose are visible, looking slightly upwards. The background is a warm, reddish-brown color. Text overlays the image, listing various activities the clothing is designed for, such as training, sweating, lifting, and running, emphasizing its versatility and aesthetic appeal.
Ran 186 days
A close-up, studio shot of three men's belts stacked on top of each other. The belts are in different colors and textures: black, brown, and dark green with an embossed pattern. The background is a soft, blurred brown texture. On-screen text reads: 'Doubt Kills More Dreams Than Failure. Introducing our new pendants. Part of our new Jewellery Collection. Solid Silver. Out Now. Happy Easter.'
Ran 186 days
The image shows a low-angle view of a pathway or promenade with a white railing on the right side and a large tree on the left. The sky is overcast and pale green. In the distance, two small figures can be seen walking along the path. The text overlay states, "We think we’ve created the most stylish activewear on the market. (Your words, not ours.)" The creative is a lifestyle image with text overlay, making a bold claim about the product's style.
Ran 186 days
A close-up, detailed shot of brown and beige houndstooth fabric. A dark brown embroidered logo, appearing to be script text, is visible on the fabric. The text is partially obscured by the texture of the material. The overall impression is of a high-quality garment detail, likely from a pair of pants or a similar clothing item.
Ran 186 days
A man is captured mid-stride, running down a street wearing a black t-shirt with a graphic design and black shorts. The t-shirt has the text "I LOVE UGLY" printed in white on the lower back. The man appears focused and determined as he runs. The overall scene is a candid shot of someone engaged in physical activity, with the brand name subtly displayed.
Ran 186 days
A man wearing a white button-down shirt, black pants, and a white baseball cap sits in a large, tufted brown leather armchair. He is looking down at a laptop placed on his lap. The text "I LOVE UGLY" is overlaid in white sans-serif font across the upper right portion of the image. The background features a modern interior with wood-paneled walls, a large abstract painting on the wall, and a minimalist fireplace. The overall aesthetic is clean and contemporary.
Ran 186 days
A lifestyle image shows a person relaxing on a couch, with a cup of coffee on a side table. The text "Afternoons with I Love Ugly." is overlaid on the image. The overall mood is relaxed and comfortable, suggesting a leisurely afternoon.
Ran 186 days
A man wearing a black baseball cap with white text that reads "I LOVE UGLY" and a plaid shirt over a white t-shirt is sitting in front of a rack of clothes. He has a lavalier microphone clipped to his shirt. Black bars obscure the bottom portion of the screen, with white text "t|" visible on the left bar. The ad copy provides context about the founder speaking candidly about business challenges beyond just having a good product.
Ran 173 days
A close-up shot focuses on a person's legs and lower torso, seated at a table. They are wearing dark pinstripe shorts, white crew socks with the "ILU" logo, and black loafers. The text "The Active Pleat Short" is overlaid on the image. The scene appears to be outdoors, with sunlight casting shadows on the paved ground. The overall impression is a casual yet stylish presentation of the shorts.
Ran 119 days
The image shows a modern, dark-colored house with large windows reflecting the sky and trees. In the foreground, there are wooden decks and steps leading down. Overlayed on the image in white text is "JUNE COLLECTION '26". The overall aesthetic is minimalist and sophisticated, suggesting a new product launch or seasonal update.
Ran 119 days
A close-up shot focuses on a hand wearing two silver rings. One ring is a signet ring with a textured surface and a patterned face, while the other is a simple band. The text "For the details that don’t go unnoticed." is overlaid on the image, followed by "Jewellery collection releases tomorrow." The image highlights the intricate details of the jewelry against the skin.
Ran 119 days
A man with short hair, wearing a dark jacket over a white shirt, is shown from the chest up against a grey backdrop. White text overlaid on the bottom of the image reads "but in many ways,". The man is looking slightly off-camera to his right with a neutral expression. The overall aesthetic is minimalist and appears to be a studio setting.
Ran 63 days
The creative shows a close-up of a person's hand with tattoos, partially covering a white t-shirt. The t-shirt has black graphic designs and text that reads "CHESTER WATSON THE MIRAGE TOUR", "NETHERLANDS", "BERLIN, GERMANY", "MUNICH, GERMANY", and "I LOVE UGLY". The text overlay on the image reads "A glimpse into the Mirage tour, the highs, the lows and everything in between." and "Honoured to have been a part of this journey with @chesterwatson". The overall impression is a behind-the-scenes look at a tour, focusing on the merchandise and the artist.
Ran 63 days
A low-angle shot shows a paved walkway with a white railing on the right, leading into the distance under a cloudy sky. On the left, the branches of a large, leafy tree extend into the frame. The text "Designed to perform when you’re active, and look good when you’re not." is overlaid on the image. The bottom of the image shows a faint, almost transparent overlay of text that is difficult to read.
Ran 63 days
A minimalist, studio-style shot features a muted terracotta vase with delicate, bare branches arranged inside. The vase rests on a stack of light-colored books, which are placed on a white pedestal against a pale, neutral background. Overlay text in a simple, sans-serif font announces "The May Collection, in motion." followed by "Refined layers for the season ahead." and "Coming soon."
Ran 63 days
A young man wearing a blue hoodie and beige pants stands by a window with blinds, looking at his phone. The hoodie has a small embroidered logo on the chest. The text overlay states, "Not all hoodies are created equal." The ad copy further elaborates on the quality and new collection of hoodies offered by the brand.
Ran 63 days