Refreshed Nov 12, 2026

The hooks, angles and offers behind Jellycat’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Jellycat’s Meta page
279
Median runHow long its ads stay up
8 days
Against Games / ToysNiche median 16 days
0.5×

The messages Jellycat keeps paying for

Same idea, new creatives

  • “NEW—DROP”

    2 ads
    Jellycat ad: “NEW—DROP”

    Running since Nov 2026.

  • “SECRET SANTA”

    2 ads
    Jellycat ad: “SECRET SANTA”

    Running since Nov 2026.

  • “All is bright with Jellycat!”

    2 ads

    Running since Nov 2026.

How Jellycat builds them

39 ads

What Jellycat's ads are made of, row by row.

Free with an account.

Longest running

All 39

The Jellycat ads that ran longest.

Free with an account.

A studio shot against a light green background featuring a collection of various plush toys shaped like vegetables, fruits, and other items. The toys are arranged in a grid-like pattern, each with a smiling face. The Jellycat logo is positioned at the top center of the image.
Active · 101 days
A fluffy, light-brown teddy bear stands on a plain light blue background. The bear is reaching out with one arm toward a small, blue toy airplane that is flying in the air above it. The bear casts a shadow on the ground that is shaped like the airplane.
Active · 101 days
A sun character on roller skates smiles and skates. A cloud character on roller skates looks sad. They skate together, then a peanut character wearing sunglasses appears between them. The ad ends with the Jellycat logo and tagline.
Active · 101 daysVideo
A whimsical illustration shows several plush toy dogs playing in a cozy, sunlit living room. A large, fluffy teddy bear sits on a cushion in the center, while smaller plush dogs are depicted in various playful poses around the room. The background features a bookshelf filled with books and a framed picture of a dog on the wall.
Active · 101 days
An animated video shows a sun character on roller skates, looking happy. It is joined by a sad-looking cloud character, also on roller skates. They skate together, and then a third character, a peanut with sunglasses, appears. The video ends with the Jellycat logo and tagline.
Active · 101 days
An illustration shows several plush macaron characters racing toward a finish line banner labeled 'MACARONATHON FINISH'. The characters are running on a blue track under a bright blue sky with confetti falling. Each plush character has a small name tag attached to it.
Active · 101 days
A bright yellow background features a collection of various plush toys shaped like food items, including sandwiches, olives, and desserts. The Jellycat brand logo is positioned at the top center of the image. The plush toys are arranged in a grid-like pattern, showcasing the variety of characters available in the collection.
Active · 101 days
A studio shot against a light blue background featuring a large collection of various Jellycat plush toys. The toys are arranged in a grid-like pattern, showcasing different animals including bears, frogs, turtles, and dragons. The brand logo is positioned at the top center of the image.
Active · 101 days
A studio-shot product grid featuring a wide variety of Jellycat plush toys arranged on a solid light blue background. The brand logo is centered at the top of the image. The plush toys include various animals such as bears, frogs, turtles, and mythical creatures, all displayed in a clean, organized layout.
Active · 101 days
A studio shot of a plush cherry keychain against a plain white background. The product features two plush red cherries with smiling faces, brown corduroy legs, and a green leaf attached to a silver keyring.
Active · 54 days
A studio shot against a solid light green background features six plush vegetable and corn toys. Each toy has a simple, smiling face and is posed in a playful, anthropomorphic manner. The collection includes corn, broccoli, asparagus, and a carrot, all rendered as soft, stuffed characters.
Active · 10 daysVideo
A studio shot against a solid yellow background featuring four different Jellycat plush toys arranged in a cluster. The toys include a brown bear, a grey bunny, a light-colored frog, and a green frog. The Jellycat brand logo is positioned at the top center of the image.
Active · 10 days
A studio shot against a bright cyan background featuring five plush bunny toys from Jellycat. The bunnies are arranged around several gift boxes wrapped in matching cyan paper with blue ribbons. The Jellycat logo is centered at the top of the image.
Active · 10 days
The video opens with a pink background and white text that reads "BLOW ON THIS SCREEN IN". A fluffy white bunny toy is centered on the screen. The text then changes to a countdown: "3", "2", "1". The bunny toy then appears to react to the blowing, its ears flopping and head moving. The video ends with the Jellycat London logo and the tagline "For the joy of it."
Active · 10 daysVideo
A collection of various Jellycat plush toys arranged in a grid-like pattern against a solid light blue background. The plushies include characters shaped like lightbulbs, bunnies holding stars, a turtle with a paper airplane, a grey fuzzy creature, and a bear. The image is a clean studio-style product display with no text or additional elements.
Active · 10 days
The video opens with white text on a pink background that reads "BLOW ON THIS SCREEN". A fluffy white bunny toy is centered on the screen. The text then changes to "IN" followed by the numbers "2" and "1" counting down. The bunny toy then appears to react to the blowing, with its ears and head moving. The video ends with the Jellycat logo and tagline "For the joy of it."
Active · 10 days
A turquoise gift box with orange ribbons opens, and a fluffy, cartoonish character pops out. Confetti flies around the character as it smiles and wiggles. The video ends with the Jellycat London logo and the tagline "For the joy of it."
Active · 10 days
A studio shot of a plush, cream-colored snow boot character with a smiling face and small arms, centered against a solid light-yellow background. The text 'NEW—DROP' is printed vertically on both the left and right sides of the image. The product name 'Amuseables Perta Snow Boot' is printed in small, centered text at the bottom.
Active · 8 days
An illustration shows two teddy bears, one wearing a pilot hat and the other pink, exchanging gifts in a room with large windows. A banner at the top reads 'SECRET SANTA' with a small 'TODAY' tag on the side. Other small plush characters are present in the scene, and gift tags on the presents are labeled 'BART', 'LEOLA', and 'PEANUT'.
Active · 8 days
A studio-shot image of a plush bunny toy centered against a solid mint-green background. The text 'NEW—DROP' is printed vertically on both the left and right sides of the frame. Below the toy, the product name 'Franilla Luxe Bunny Original' is written in a simple, clean font.
Active · 8 days

How Jellycat makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Jellycat's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Jellycat advertises on Facebook and Instagram

The library holds 39 ads from Jellycat in Games / Toys, and 279 running on its Meta pages now. Its most common visual formats are Illustration (12 ads), Product Grid (10) and Text Overlay (10). Its ads most often open on Storytelling (6 ads), Curiosity (3) and Relatability (3) hooks. Its ads stay up a median 8 days, 0.5× the Games / Toys median of 16 days.