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Refreshed Nov 12, 2026

DraftKings ads

The hooks, angles and offers behind DraftKings’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn DraftKings’s Meta page
648
Median runHow long its ads stay up
9 days
Against Games / ToysNiche median 16 days
0.6×

The messages DraftKings keeps paying for

Same idea, new creatives

  • “SPEND $5 GET $200 IN BONUSES”

    4 ads
    DraftKings ad: “SPEND $5 GET $200 IN BONUSES”DraftKings ad: “SPEND $5 GET $200 IN BONUSES”DraftKings ad: “SPEND $5 GET $200 IN BONUSES”

    Running since Sep 2026.

  • “SPEND $5 GET $200”

    4 ads
    DraftKings ad: “SPEND $5 GET $200”

    Running since Oct 2026.

  • “GREAT FOOTBALL STARTS WITH A GAME PLAN”

    2 ads
    DraftKings ad: “GREAT FOOTBALL STARTS WITH A GAME PLAN”DraftKings ad: “GREAT FOOTBALL STARTS WITH A GAME PLAN”

    Running since Sep 2026.

How DraftKings builds them

44 ads

What DraftKings's ads are made of, row by row.

Free with an account.

Longest running

All 44

The DraftKings ads that ran longest.

Free with an account.

Niche
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Winning means kept running: brands rarely keep paying for ads that lose.

44 ads

Ask your agent about these ads
A woman with brown wavy hair, wearing a grey blazer over a white top, smiles and waves at the camera. Text overlays appear throughout the video, discussing responsible gambling and DraftKings' tools. The video ends with a graphic featuring the slogan "It's More Fun My Budget & Controls When It's For Fun."
Active · 102 days
DraftKings
A static advertisement featuring a smartphone displaying a 'My Stat Sheet' dashboard with financial data and charts. The background is a green football field texture. Large bold text overlays the left side of the image, and a disclaimer about gambling is printed at the bottom.
Active · 71 days
DraftKings
A static advertisement featuring a celebrity standing with arms crossed against a green football stadium background. The image includes bold text about having a game plan for football and a sub-headline about monitoring activity with a stat sheet. The bottom of the image contains legal disclaimers and responsible gambling information.
Active · 71 days
DraftKings
A vertical ad featuring Kevin Hart standing with his arms crossed against a green football field background. Large, bold text overlays the image, emphasizing the importance of a game plan for football. Below the headline, smaller text introduces a tool for monitoring activity throughout the season.
Active · 70 days
DraftKings
A static advertisement featuring a green football field background with a smartphone displaying a 'My Stat Sheet' dashboard. The text emphasizes the importance of planning and monitoring activity. The bottom of the image includes mandatory gambling disclaimer text.
Active · 70 days
DraftKings
The video opens with a close-up shot from inside a car, showing the hood with racing stripes. Two people are visible in the front seats. Text appears on screen: "One thousand four hundred seventy-two." The camera then focuses on the driver, who asks, "Are you counting every mile?" The passenger replies, "That's exactly what I'm doing, that's how I stay on track." The scene shifts to a close-up of a hand holding a smartphone displaying the DraftKings app, specifically the budget builder section. The text continues, "That's why I check my stat sheet and my budget builder on DraftKings... to monitor my spending and results." The driver then says, "You gotta stay on top of these things, Nick." The final scene shows the car driving away, with text overlayed on the windshield: "STAY ON TRACK FROM ANYWHERE." The driver exclaims, "Oh, shoot! Now I done lost count. Where was I at?"
Active · 64 days
DraftKings
This is a static graphic advertisement for a sports betting platform. The background is a dark green texture with a faint map of Texas. The text is bold and white, highlighting a promotional offer for new customers. A white outline of the state of Texas with its flag design is prominently displayed on the right side.
Active · 60 days
DraftKings
A digital graphic features a green background with a map of California and a license plate that reads 'California NOW LIVE'. The main text prominently displays a promotional offer for new customers to spend five dollars to receive two hundred dollars in bonuses. A small green map pin with a logo is positioned next to the license plate, and fine print legal details are located at the bottom of the frame.
Active · 60 days
DraftKings
A green background features a glowing map of Florida with the state flag overlaid on it. Large, bold text announces the service is now live in the state, followed by a promotional offer for new customers. A small logo and a block of fine-print legal text are positioned at the bottom of the frame.
Active · 60 days
DraftKings
The video opens with a man driving a car, looking thoughtful. Text appears on screen, stating a large number, followed by a question about counting miles. The man then explains he is counting miles to stay on track. The scene shifts to a close-up of a smartphone displaying the DraftKings app, specifically a budget builder feature. The man explains he checks his stats and budget builder to monitor spending and results. The video concludes with the man driving again, appearing to lose count and questioning where he was. The overall tone is candid and relatable, focusing on managing gambling habits.
Active · 60 daysVideo
DraftKings
A green graphic background features a map of Texas on the right side. Large, bold text announces the service is now live in the state, followed by a promotional offer for new customers. The bottom of the image contains a block of fine-print legal terms and conditions.
Active · 60 days
DraftKings
A green graphic background features a map of Georgia with the state flag overlaid. Large white text announces the service is live in the state, followed by a bold offer for new customers. A small logo is positioned below the offer, with a block of fine print legal text at the bottom.
Active · 60 days
DraftKings
A vibrant graphic overlay featuring the word CALIFORNIA in large, stylized 3D letters sits over a sunset photo of palm trees. Below the text, a promotional offer for new customers is displayed in clear, black font. The bottom of the image includes a detailed disclaimer about the terms and conditions of the offer.
Active · 60 days
DraftKings
A green background features a stylized map of California with a bear icon. Bold white text announces the service is now live in the state and presents a promotional offer for new customers. A small DraftKings logo is positioned near the bottom left, and fine print details the terms of the offer.
Active · 60 days
DraftKings
The video opens with three friends watching a game, looking tense. The scene cuts to a phone screen showing a DraftKings bet that won, then back to the friends cheering. It then shows a pizza shop, golfers reacting to an alligator, and people watching a game at home. The ad concludes with a group of people celebrating and the text "It's more fun when it's for fun."
Active · 37 days
DraftKings
The video shows several scenes of people reacting to sports games, some in bars, some at home, and some at a golf course. The people are shown experiencing a range of emotions from excitement to shock. The DraftKings logo is visible in the corner of the screen. The text "GAMBLING PROBLEM? CALL 1-800-GAMBLER" appears on screen throughout the video. The final scene shows a group of people celebrating, with the text "It's more fun when it's for fun" appearing briefly.
Active · 35 daysVideo
DraftKings
A group of five men stand on a football field in a stadium setting, with the man in the foreground having his arms crossed. Large text overlays the image, highlighting a promotional offer for new customers. The background shows a dimly lit stadium at night, and the overall aesthetic is bold and promotional.
Active · 28 days
DraftKings
A static advertisement featuring a group of men standing on a football field. Large, bold white text overlays the image, highlighting a promotional offer for new customers. The background shows a stadium at night with bright lights.
Active · 27 days
DraftKings
A digital graphic advertisement for a sports betting platform features a green football field background. The center of the image displays the text 'BET $5 GET $200' in large white letters, with two NFL team helmets positioned below it. The bottom section includes legal disclaimers and responsible gambling information.
Active · 24 days
DraftKings
A split-screen graphic with a red background on the left and a blue background on the right. Two college football helmets are placed in the center, with a large text overlay announcing a promotional offer for new customers. The bottom section contains extensive legal disclaimers and fine print regarding the offer terms.
Active · 24 days
DraftKings

How DraftKings makes its ads

What its ads are built from, by type, counted over the ads we have read.

What DraftKings's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How DraftKings advertises on Facebook and Instagram

The library holds 44 ads from DraftKings in Games / Toys, and 648 running on its Meta pages now. Its most common visual formats are Graphic Overlay (33 ads), Product Image (12) and Headline (9). Its ads most often open on Bold claim (25 ads), Offer only (10) and Relatability (4) hooks. Its ads stay up a median 9 days, 0.6× the Games / Toys median of 16 days.

Brands like DraftKings

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