LEGO Winning Ads

Browse and discover successful ads from LEGO

A promotional image featuring a set of Lego Marvel figurines and a backdrop resembling a mansion. The Lego figures include characters like Cyclops, Storm, and Magneto. The Lego and Marvel logos are positioned at the top.
An ad features a woman with curly dark hair and warm skin, seated and interacting with a Lego cat figurine on a light green table. The woman is casually dressed in a tan jacket and a dark red top. The Lego cat, constructed of black and white bricks, is the central visual focus of the image. In the background, a wall is painted in teal, it has two framed photos hanging on it. The ad's headline 'TAILOR-MADE FOCUS' is at the top, and the Lego logo is prominently placed. The image is well-lit and set in a cozy indoor environment.
A promotional image featuring three yellow, rounded rectangular cards. Each card has a distinct LEGO model. The card on the left showcases a snowman made of white LEGO bricks, wearing a black top hat and a red scarf. The center card displays a black and white cat, also constructed from LEGO bricks, and equipped with a festive red hat. The card on the right is themed with a LEGO elf, wearing a green hat and outfit, with a red scarf. All the cards have a festive background including stylized images of gifts and Christmas trees. The cards appear to be on a snowy, wintery ground, giving a festive holiday or Christmas theme.
The image showcases a LEGO rocketship model designed in collaboration with Pharrell Williams. The model depicts a rocket taking off, constructed with a multi-colored lower section (pink, yellow, blue and green) and a black and gold upper section. The rocket is positioned in front of a white background with a hint of an interior setting. The rocket is mounted on a base and steam-like formations coming from the base. To the right is a small showcase of Lego figures. The overall impression is of a creative, collectible item. The LEGO logo is at the top left, and the text 'Pharrell Williams Over the Moon' above the rocket. Below the rocket are the copyright and usage information for the photo. In the background is a record player on top of a wooden table.
A young, dark-skinned boy is intently focused on assembling a white and green toy garbage truck on a wooden surface. The truck has the word "RECYCLE" and a green tree symbol on its side. The boy is leaning over the toy, his hands positioned above it as if he's about to make an adjustment. The background features stacked black crates and a large window with divided panes, with the bright light suggesting it's daytime. The overall setting is clean and well-lit.
A digital ad featuring a large green dollar sign constructed with LEGO bricks, positioned against a yellow background. Blue LEGO bricks are scattered across the bottom of the image, with a few additional LEGO pieces of different colors floating in the background. The LEGO logo is present in the top left corner and the text is at the bottom, mentioning the operating party and copyright information.
The image is a vertical advertisement featuring a product box against a teal background with gift box graphics. The box shows a Plum Blossom plant. Text includes 'Wow a plant lover' and 'GIFT THE UNEXPECTED'. The color scheme is dominated by black, green, and red. In the background, subtle gift box graphics add a festive touch. The overall layout is clean and focused on highlighting the product.
An ad features a child playing with a LEGO model of the Disney character Stitch, kneeling in a studio setting. The child is smiling as they hold colorful LEGO bricks. Stitch is in front of the child, also constructed of LEGOs. The background is a pink and purple illustrated landscape.
A vertical static ad with a white background. The top left corner features a yellow and blue LEGO brick construction. A central LEGO logo with the word "LEGO" inside. Above it, "MIAMI'S NEWEST LEGO STORE" is displayed in black. Below is "OPENING SEPTEMBER 19" and "at Esplanade at Aventura" in a smaller font size. The bottom features a colorful horizontal array of LEGO graphics including a saxophone and a chicken.
A woman with gray hair is dressed in chainmail armor holding a yellow shield with the Lego logo on it and a sword. The woman gazes at the viewer with a serious expression. Dark background.
An image showcasing a detailed LEGO Icons model of a sailing ship, centered on a beige background, with an anchor icon in the top right corner. The ship is dark with tan sails and rigging. Text at the top says 'icons,' and below the ship, the text 'History resurfaced. Honor an epic journey of survival with new The Endurance.' The overall composition emphasizes the historical theme and the LEGO Icons product.
An artfully composed image featuring a LEGO model of a character, designed in the style of a banana, dissected to show internal organs and skeleton, holding weapons. The character is segmented to reveal the banana's insides and a skeleton. The character's left arm has a skeleton arm holding a weapon, a banana peel, and the right holds a large toy gun. The background is a solid purple field with a subtle topographic map pattern. The LEGO and FORTNITE logo are at the top in white, top right. The ad seems to promote a collaboration between the two.
The image features a young child and an adult playing with a brightly colored toy train set on a pink background. The train cars have numbers. Overlay text at the top reads "YAY! It's their big day."
The ad features multiple LEGO Fortnite sets against a purple gradient background with a yellow shape. The top of the ad displays the Lego and Fortnite logos. In the middle are images of three LEGO Fortnite sets, one of which shows Peely Bone. Below the sets, the text 'The adventure is building!' is displayed, followed by a call to action urging viewers to get new Lego Fortnite sets before they're available elsewhere. The bottom of the ad contains the copyright information for both the Lego Group and Epic Games.
The image is a promotional advertisement for a LEGO Super Mario playset. The layout is a collage featuring various visual elements. On the top right is the superimposed Super Mario logo and a visual of a game controller. The left side showcases elements from the Super Mario world, including a large LEGO Mario figure, Yoshi, and environment pieces. The right side of the image includes a box of the LEGO set, and a bottom left red square with the iconic 'M' logo. The image uses bright, appealing colors, typical of the Super Mario aesthetic, to attract potential buyers.
An advertisement featuring a LEGO set based on the Sonic the Hedgehog franchise. The image is divided into the main layout and a bottom right corner. The main layout has a blue background and displays a built LEGO model of Tails and other figurines on top of a boat, with the Tails figurine inside a ball. There's also a figurine with a parachute, and one of the figures is on top of a motorcycle. The right corner of the image has the Sonic the Hedgehog logo, a video game controller graphic, the LEGO Sonic the Hedgehog box, and a Sonic logo. The box art shows the same boat-themed scene with the characters in action. The upper left design has a Sonic logo. The overall vibrant design and blue color scheme gives it a fun and playful aesthetic. The image includes the age range "8+", and is likely aiming to be targeted at children and their parents.
An overhead shot displays the undercarriage of a blue and black model car constructed with interlocking blocks. The car is positioned on a textured, gray surface. The logo of the vehicle is visible.
The image showcases a detailed model of a scooter made from interlocking bricks. The scooter is light blue, with classic design elements, including rounded body, a front headlight, and handlebars. Decorative components include a small wooden crate in the back with flowers, and a Lego figure head. The entire scene is set against a white background, highlighting the product's details.
The ad showcases a mother and child playing with a LEGO Santa's Post Office set. The top half of the image captures the two figures and the set itself, with a focus on the child's excitement. The bottom half features the text 'Special delivery!' and a description about exploring North Pole magic. The background is a gradient of dark blue to light blue with some stars.
The image showcases a LEGO set based on the musical 'Wicked'. In the forefront, a green witch figure with a broomstick is visible. The main structure is a large green building with golden accents, representing the Emerald City in the musical. Several minifigures are scattered around the set, depicting characters from 'Wicked'. The background is a gradient of greens with a diamond pattern. The overall composition is detailed, colorful, and designed to attract fans of 'Wicked' and LEGO enthusiasts.
The ad is a studio-style shot featuring a person with light blonde hair, wearing a decorated vest over a blue shirt, is looking down at a model of an instant camera made of toy bricks. The person is seated at a wooden table, and is holding the model camera. A dark chair is in the foreground, to the right. The background is a wall. Text in white at the top says "STEP INTO THE STUDIO".
The image showcases a colorful bouquet of flowers made entirely from interlocking building blocks, set against a white background. The bouquet is diverse, featuring various flower types in shades of orange, pink, purple, and white, with green stems and leaves creating a naturalistic appearance. The flowers are arranged to resemble a real bouquet. The overall composition is clean and visually appealing.
An ad featuring a young Black person wearing a blue sweater with a pixelated arcade game graphic and headphones, looking up at the text "Inspire your gamer…" written in a stylized font. The background transitions from a bright teal to a darker teal with a gaming controller shape and the snowflake is in the corner.
A woman is smiling while playing with a large orange toy truck model. The model is sitting on a black surface with the woman leaning over it. The background includes a wall shelf and is out of focus. The text "FUEL YOUR PASSION" is in white at the top, and the brand logo is at the bottom.

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