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LEGO ads

The hooks, angles and offers behind LEGO’s Facebook and Instagram ads, filed by format and niche.

Ads
187
Newest ad
November 2026
Main niche
Games / Toys 167
Top formats
Updated
Nov 1, 2026
Longest run
80 days
Visual formats
Hook tactics
Niche
Format
Scroll for every format
Hook
Scroll for every hook
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187 ads

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A close-up, studio shot of a colorful bouquet of LEGO flowers against a white background. The bouquet features a variety of blooms in shades of pink, purple, blue, yellow, and white, with green leaves and stems. The text "LEGO sets for every interest and ability!" is overlaid on the image.
Ran 80 days
LEGO
A LEGO set featuring two dolphins, one larger and one smaller, leaping out of a turquoise wave. The base of the set depicts a colorful coral reef with various sea creatures and plants. The text overlay highlights the product as a perfect gift that enhances learning and imagination.
Ran 57 days
LEGO
The image is a close-up, low-angle shot of a LEGO Technic car engine component. Bright yellow LEGO pieces are visible on the left and right sides, out of focus. In the center, a detailed graphic of a mechanical engine part is displayed on a dark background with a subtle grid pattern. The graphic features blue and red accents, suggesting mechanical connections. The overall aesthetic is dark and focused on the intricate details of the LEGO build, with the text "Where does this car take you?" overlaid at the top.
Ran 56 days
LEGO
A LEGO Porsche 911 is shown in a wind tunnel with light beams streaking across it. The text "Where does this car take you? Whatever fuels your fandom, Build What Drives You #LEGO #Porsche" is overlaid on the image. The creative focuses on the product and its potential for imaginative play and connection with the Porsche brand.
Ran 56 days
LEGO
A detailed, high-quality product shot of a red LEGO Technic Formula 1 race car is presented against a dark, reflective background. The LEGO Technic logo is visible in the top left corner. The car is intricately assembled, showcasing its complex engineering and design. The on-screen text, in Portuguese, reads "Grandes pilotos precisam de grandes carros. É hora de montar o conjunto que mais os apaixona." which translates to "Great drivers need great cars. It's time to build the set that excites them most."
Ran 55 days
LEGO
A heart-shaped wreath made of LEGO bricks is displayed against a white background. The wreath is decorated with pink and purple flowers and green leaves, also made of LEGOs. The text "The gift that always clicks for sparking their creativity" is overlaid on the image in a white, sans-serif font.
Ran 55 days
LEGO
A hand holds a bouquet of LEGO flowers, including sunflowers and tulips, against a gradient green background. Two LEGO product boxes, one for the Tulip Bouquet and one for the Sunflower Bouquet, are visible in the lower right corner. The text "MINDIG VIRÁGZIK" and "LEGO BOTANICALS" is overlaid on the image. The hook "Ajándékozz együtt töltött időt különleges alkalmakra!" translates to "Gift time spent together for special occasions!"
Ran 50 days
LEGO
The creative features a close-up, dark, and moody shot of the LEGO logo embossed on a circular, glossy black surface. The letters of the LEGO logo are illuminated with a subtle purple glow, giving them a futuristic and premium feel. The background is dark and out of focus, with hints of metallic or plastic textures. The text "The Launch: introducing the new LEGO SMART PLAY™ system." is overlaid on the image, announcing a new product line.
Ran 50 days
LEGO
A young boy is sitting on the floor playing with LEGOs. He is holding a small red LEGO car in his hand and looking at a LEGO building in front of him. The scene is set in a cozy living room with a wooden floor and a wooden cabinet in the background. On-screen text asks if Spider-Man and Doc Ock are playing soccer, encouraging the viewer to help them create their own heroic story.
Ran 49 days
LEGO
The LEGO logo is displayed at the top of the ad. Below it, the text "zacznijmy budować" (let's start building) is shown in large orange and teal letters. Two LEGO brick icons, one labeled "4+" and the other "5+", are visible. The bottom half of the ad features a split image: on the left, a young boy smiles while holding a small LEGO creation; on the right, a yellow LEGO duck is shown. A purple button at the bottom reads "dowiedz się więcej" (learn more) with a white arrow icon.
Ran 48 days
LEGO
The image features a dark background with a swirling galaxy effect. In the foreground, LEGO Star Wars characters Darth Vader and Luke Skywalker are depicted in a duel with lightsabers. Text overlays read "THE GALAXY PLAYS BACK!" and "Multiple sets shown." The LEGO and Star Wars logos are visible at the bottom left. The overall visual suggests an interactive or dynamic play experience with the LEGO sets.
Ran 41 days
LEGO
The creative features actor Jason Momoa in profile, looking off to the right. He is wearing a grey tank top. Yellow LEGO bricks are suspended in the air around him, and a white LEGO wall is in the foreground. The background is a soft, sunset-like gradient. The text overlay asks if Jason Momoa can convince the LEGO board that his idea can save play, implying he has a plan to ensure people never stop playing.
Ran 36 days
LEGO
A detailed LEGO model of a Pan American World Airways DC-3 airplane is displayed against a dark, gradient background. The LEGO logo is in the top left corner, and the Pan Am logo is in the top right. The text "PAN AMERICAN" is printed along the side of the plane. The Boeing logo and copyright information are at the bottom. The hook "Hark back to an exciting era of air travel and luxury with the new exclusive LEGO Icons set." is overlaid on the image.
Ran 33 days
LEGO
A young person with curly dark hair is shown from the side, focused on building a LEGO set that resembles a keyboard and a music player. They are wearing a pink and blue striped long-sleeved shirt and colorful beaded bracelets. The background is a softly lit room with plants and framed art. Text overlays the image, celebrating girls' achievements in building and creativity.
Ran 28 days
LEGO
The creative features the LEGO Batman logo and the "BATMAN LEGACY OF THE DARK KNIGHT" title at the top. A LEGO Batman set box is prominently displayed on the left, showcasing a detailed Batman logo build. To the right, a LEGO Batman character looms large against a cityscape background. The bottom of the creative features a bold yellow text overlay that reads "GET EXCLUSIVE IN-GAME ITEMS" with the PEGI 7 rating logo on the right.
Ran 21 days
LEGO
The creative features the LEGO logo prominently in the center, set against a teal background. Decorative Christmas-themed icons, such as a Christmas tree, a heart, a bauble, and a stocking, are scattered around the logo. The main text, "Dein LEGO® Store hat für jeden das passende Geschenk!" (Your LEGO® Store has the right gift for everyone!), is displayed below the logo in white, sans-serif font. The overall design is festive and directly addresses the viewer, suggesting the LEGO store offers suitable gifts for everyone, especially during the Christmas season.
Ran 16 days
LEGO
The creative features the LEGO logo prominently displayed in the center. Around the logo, there are festive, minimalist illustrations including a Christmas tree, a heart, a bauble, and a Christmas stocking. The text overlay reads 'Find a gift for everyone at your nearest LEGO® Store!' in Polish. The overall design evokes a holiday or Christmas theme, suggesting gift-finding opportunities at LEGO stores.
Ran 15 days
LEGO
The creative features a teal background with various festive icons, including a Christmas tree, a heart, an ornament, and a stocking, all rendered in a stylized, illustrative manner. The LEGO logo is prominently displayed in the center. Below the logo, white text reads "Prezenty na ostatnią chwilę znajdziesz w pobliskim LEGO® Store." This translates to "Last-minute gifts can be found at your nearest LEGO® Store," suggesting a timely offer for holiday shoppers.
Ran 8 days
LEGO
A LEGO recreation of the Creel House from Stranger Things is displayed in front of the actual Creel House. The LEGO set includes miniature figures and vehicles. The text overlay announces early access to the LEGO set starting on January 1, 2026, celebrating the final season of the show.
Ran 5 days
LEGO
The image shows the interior of a LEGO store, with shelves stocked with LEGO products. In the foreground, a large red LEGO brick display is prominent. Overlaid on the image is the LEGO logo and the word "insiders" in large white text. The text "SPRING FESTIVAL GIFTS" is visible on a sign in the upper left corner. The overall impression is a vibrant and engaging retail environment.
Ran 4 days
LEGO

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