Refreshed Nov 12, 2026

The hooks, angles and offers behind Funko’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Funko’s Meta page
376
Median runHow long its ads stay up
4 days
Against Games / ToysNiche median 16 days
0.3×

The messages Funko keeps paying for

Same idea, new creatives

  • “THE HUNT STARTS NOW!”

    3 ads

    Running since Nov 2026.

  • “GO HARD ON THE ICE”

    2 ads
    Funko ad: “GO HARD ON THE ICE”Funko ad: “GO HARD ON THE ICE”

    Running since Sep 2026.

  • “MYSTERY TREASURES AWAIT!”

    2 ads

    Running since Nov 2026.

How Funko builds them

48 ads

What Funko's ads are made of, row by row.

Free with an account.

Longest running

All 48

The Funko ads that ran longest.

Free with an account.

The video shows the unboxing of a My Little Pony Bitty Pop! Canterlot Castle playset. The box opens to reveal the castle interior, and then the two included Bitty Pops, Princess Celestia and Princess Luna. The video demonstrates how to display the ponies within the castle.
Active · 252 daysVideo
The creative is a studio-style product shot of a Pikachu Funko POP! collectible figure. The character is rendered in a stylized, cartoonish aesthetic with a large head, small body, and a friendly, waving pose against a plain white background.
Active · 227 days
A high-quality, centered studio-style illustration of a Squirtle Funko POP! collectible figure. The character is depicted in its classic blue and tan color scheme against a plain white background. The image focuses entirely on the product design without any additional text or graphic elements.
Active · 227 days
A woman holds up a Funko Pop figure of herself, smiling. The video shows the process of creating custom Funko Pops online, from unboxing the kit to designing the figures on a phone app. It features the finished product, two custom figures, and ends with the woman hugging her cat.
Active · 199 daysVideo
A creator unboxes a custom Funko Pop. The video shows the process of creating the pop and the reactions of family members. The creator explains that it's a great gift idea. The video features multiple custom Funko Pops based on different family members.
Active · 199 daysVideo
A man in a grey hoodie stands in a kitchen, holding a blue Funko Pop box. He asks "What's in the box?" and then reveals a custom Funko Pop figure of himself. The video then transitions to a screen recording of the Funko Pop Yourself app, showing how to create a personalized figure.
Active · 199 daysVideo
A woman is shown in a mirror, then uses the Funko Pop! Yourself app on her phone to create a custom Funko Pop! figure of herself. The video shows the app interface, the customization process, and the final product being unboxed. The creator is shown interacting with the app and then holding the final product.
Active · 199 daysVideo
A woman in a black outfit is shown holding up socks and underwear, then a Funko Pop box. She then uses a tablet to demonstrate the Funko Pop Yourself app, customizing a figure. The video shows the process of creating a custom Funko Pop, from choosing features to adding accessories and pets, culminating in a final product shot and the box. The woman holds up the finished custom Funko Pop figure and its box, smiling.
Active · 199 daysVideo
A creator shows how to make custom Funko Pop! figurines. The video starts with a creator holding a box of custom Pops, then shows the website interface for creating them, and finally reveals the finished product. The creator expresses excitement and highlights the personalization and suitability for various occasions.
Active · 199 daysVideo
A creator shares her origin story, relating her love for movies to becoming a collectible. She then demonstrates the Funko POP! Yourself app, customizing a figure and showing the final product. The video ends with her unboxing a Funko box with her dog.
Active · 178 daysVideo
A studio-shot illustration of a Funko Pop vinyl figure depicting a football player. The figure has a large head, brown hair, and is wearing a green and white jersey with the number 12 on the chest. The figure is holding a small football in its right hand against a plain white background.
Active · 98 days
A vibrant, illustrated graphic featuring two personalized Funko POP! figures standing in a forest path setting. Below the figures are four small Pokémon characters: Bulbasaur, Squirtle, Pikachu, and Charmander. The background consists of a red pattern with the Pokémon and Pop! Yourself logos at the top.
Active · 77 days
A digital illustration featuring two personalized Funko Pop figures standing in a grassy, outdoor Pokémon-themed setting. Four small Pokémon figures, including Bulbasaur, Squirtle, Pikachu, and Charmander, are positioned in front of the two human-like characters. The background features a stylized red patterned design at the top with the Pokémon and Pop Yourself logos.
Active · 77 days
A studio shot of a purple retail display box for Disney Princess Bitty Pop! vinyl figures. The box is open, showing several small, individually wrapped blind bags inside, with a single figure displayed in a small window at the top. A single, sealed Bitty Pop! blind bag is placed in the foreground to the right of the display box.
Active · 66 days
A digital illustration shows two stylized Funko Pop figures sitting on a patch of green grass. The figures represent characters from the Twilight Saga, positioned as if they are in a meadow. The background is a soft, out-of-focus blue light, creating a dreamy atmosphere.
Active · 60 days
A digital illustration shows two Funko POP! hockey player figurines standing on a reflective surface against a stylized arena background. The text 'GO HARD ON THE ICE' is printed in large, bold letters at the top, and 'HEATED RIVALRY' is centered between the two figures. The overall aesthetic is clean and graphic, focusing on the collectible nature of the figures.
Active · 59 days
A digital illustration featuring two Funko POP hockey player figures standing on a stylized ice rink. The background is a split red and blue graphic. Large, bold text is positioned at the top and center of the image.
Active · 53 days
A promotional graphic for a Dexter-themed Funko POP! figure. The image features the main character figure standing next to a diorama of a scene from the show, with four smaller inset photos showing close-up details of the figure's accessories. The background is a light grey texture with red blood-spatter effects.
Active · 53 days
The video shows a box of Funko Sonic the Hedgehog Bitty Pops surrounded by colorful water beads. A hand searches through the beads to find and reveal individual Bitty Pop figures. The video ends with a graphic showing all the characters and text encouraging viewers to collect them all. The overall tone is playful and exciting, aimed at fans of the franchise.
Active · 49 daysVideo
A vertical ad featuring a collection of six Funko POP! figures from the A Court of Thorns and Roses series. The figures are arranged on a textured, parchment-like background with a Funko wax seal at the bottom. The top of the image displays the book series title in elegant white text, while the phrase 'Prythian Awaits' is written in a cursive script above the figures.
Active · 35 days

How Funko makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Funko's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Funko advertises on Facebook and Instagram

The library holds 48 ads from Funko in Games / Toys, and 376 running on its Meta pages now. Its most common visual formats are Product Image (19 ads), Text Overlay (14) and Illustration (10). Its ads most often open on Curiosity (15 ads), Question (3) and Bold claim (2) hooks. Its ads stay up a median 4 days, 0.3× the Games / Toys median of 16 days.