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Refreshed Nov 12, 2026

Exploding Kittens ads

The hooks, angles and offers behind Exploding Kittens’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Exploding Kittens’s Meta page
173
Median runHow long its ads stay up
2 days
Against Games / ToysNiche median 16 days
0.1×

The messages Exploding Kittens keeps paying for

Same idea, new creatives

  • “my sister dominates at Poetry for Neanderthals (uncensored) 😂”

    2 ads
    Exploding Kittens ad: “my sister dominates at Poetry for Neanderthals (uncensored) 😂”Exploding Kittens ad: “my sister dominates at Poetry for Neanderthals (uncensored) 😂”

    Running since Nov 2026.

  • “The most cutthroat card game”

    2 ads

    Running since Nov 2026.

How Exploding Kittens builds them

47 ads

What Exploding Kittens's ads are made of, row by row.

Free with an account.

Longest running

All 47

The Exploding Kittens ads that ran longest.

Free with an account.

Niche
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Winning means kept running: brands rarely keep paying for ads that lose.

47 ads

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A dark blue background features the 9 Lives card game box on the right side. To the left, four game cards are fanned out, showing different numbers and actions like 'Skip', 'Super Steal', and 'Reverse'. Text overlays at the top and bottom provide instructions on how to play the game.
Active · 23 days
Exploding Kittens
The video shows the board game "I Suck at Drawing" with a frame around a drawing. Text overlays explain the game's rules and how to play. The game involves drawing a secret word without looking at the canvas, with other players guessing the word. The video demonstrates the drawing process and scoring.
Active · 5 daysVideo
Exploding Kittens
The video shows a family playing a game called Throw Throw Burrito. Children and adults are shown laughing and throwing soft burritos at each other. Text overlays highlight that it is the best Christmas game for families, with a 4.7-star rating from 38,000 parents.
Active · 5 daysVideo
Exploding Kittens
This is a UGC video of two people playing a card game. The text overlay indicates that the sister is dominating the game. The game appears to be 'Poetry for Neanderthals'. The video is humorous and shows the players reacting to the game with exaggerated expressions and gestures.
Active · 5 days
Exploding Kittens
The video shows a woman playing a drawing game where she cannot see what she is drawing. Text overlays express her frustration and the humor of the situation. The game box "I Suck At Drawing" is visible. The overall tone is lighthearted and comedic.
Active · 5 daysVideo
Exploding Kittens
A man sits at a table, holding up a box for the card game "Exploding Kittens: Rage Mode." He shows the box and a figurine of a rage cat, explaining the game's new features and how it makes the original more "rage inducing." The video features close-ups of the game cards and the rage cat figurine, with text overlays throughout.
Active · 4 daysVideo
Exploding Kittens
The video shows a family playing a card game. The hook is a relatable statement about finding a game that can compete with devices for family attention. The game is shown being played by different family members, highlighting the fun and competitive nature of the game.
Active · 4 daysVideo
Exploding Kittens
A woman with a frustrated expression holds a hand of red playing cards while sitting at a table. In the foreground, a hand holds a small grey cat figurine with an angry face. The image includes text at the top warning that the game will ruin friendships.
Active · 4 days
Exploding Kittens
The video shows two people playing a card game. Text overlays appear on screen with phrases related to the game, such as "bend down" and "doggy style." The people are laughing and reacting to the game. The overall tone is playful and humorous, suggesting a fun and lighthearted experience with the game.
Active · 4 daysVideo
Exploding Kittens
A man with wide, surprised eyes and an open mouth holds a red card from the Exploding Kittens game in one hand and a purple box in the other. The box has text printed on its lid that reads, 'The winner of the first game opens this Pack.' The image is overlaid with a headline about how the new game will make players look when opening the packs.
Active · 4 days
Exploding Kittens
A split-screen image showing a card game on a wooden table on the left and a person laughing while holding a card on the right. The top of the image features text about the season of giving terrible advice. The cards on the table and in the person's hand display humorous, therapy-themed phrases.
Active · 4 days
Exploding Kittens
A top-down view of a table surface covered in various game components, including patient notes, a red folder labeled 'CASE FILES', and a game box titled 'DEAD THERAPIST'. A hand is visible in the upper portion of the frame, interacting with the papers. A black circular badge with the word 'NEW' is placed in the upper right corner of the image.
Active · 3 days
Exploding Kittens
A social media post screenshot shows a young woman and an older woman, presumably her grandmother, sitting on a couch and reacting intensely to a card game. The young woman is shouting with her mouth wide open while reaching toward the grandmother, who is also shouting and holding a hand of cards. Text above the image describes a frustrating moment during a game night.
Active · 3 days
Exploding Kittens
The video shows cards from the game "Horrible Therapist" by The Oatmeal. The first card shown has a drawing of a character and the question "Why do you cry at night?". The text overlay reads "Horrible Therapist never gets old 😂". Another card is shown with the answer "I realized that I'm attracted to losers." A third card shows two characters and the text "That's EXACTLY why I brought in your cousin Travis today."
Active · 3 daysVideo
Exploding Kittens
The video shows a group of friends playing a word game in a living room. One person is acting out clues, and the others are guessing. Text overlays provide context and reactions to the game. The scene is casual and fun, with people laughing and engaged in the activity.
Active · 3 daysVideo
Exploding Kittens
The video shows two women playing a game. One woman is laughing hysterically while holding a toy bat, and the other woman looks scared and is gesturing wildly. Text overlays appear throughout the video, adding to the humorous and chaotic scene. The overall impression is of a fun and intense game night.
Active · 3 daysVideo
Exploding Kittens
The video shows a group of people in a living room playing a game. Text overlays appear throughout the video, including "mom-dad-bang", "what-comes-out", and "PUSH A BABY". The scene is energetic and seems to be a humorous moment during a game.
Active · 3 days
Exploding Kittens
The video shows cards from the game "Horrible Therapist." The first card displays a cartoon bunny in a therapist's chair asking, "Why do you think you got dumped?" A hand then reveals a second card with a different cartoon character on a couch, stating, "I've done something terrible." The final card shows a character holding up a censored image and saying, "That explains these testicles I found out back." The game appears to be a card game focused on dark humor and therapy scenarios.
Active · 3 daysVideo
Exploding Kittens
A candid photo shows a young man, an elderly woman, and a young woman sitting around a table playing a board game. The elderly woman is laughing loudly with her mouth wide open while holding a hand of cards. The game board is set up in front of them with pieces that appear to be on fire. The text is printed at the top of the image.
Active · 3 days
Exploding Kittens
The video shows a card with a cartoon rabbit asking "How was your weekend?". The text "This game has us HOOKED 🤮" is overlaid. Another card is shown with a rabbit saying "My grandpa went missing." followed by a rabbit on a lounge chair. Then a card shows a rabbit holding testicles and saying "That explains these testicles I found out back.". A person is seen laughing in the background.
Active · 3 daysVideo
Exploding Kittens

How Exploding Kittens makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Exploding Kittens's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Exploding Kittens advertises on Facebook and Instagram

The library holds 47 ads from Exploding Kittens in Games / Toys, and 173 running on its Meta pages now. Its most common visual formats are Text Overlay (29 ads), Lifestyle Image (21) and UGC Selfie (6). Its ads most often open on Relatability (29 ads), Storytelling (3) and Curiosity (2) hooks. Its ads stay up a median 2 days, 0.1× the Games / Toys median of 16 days.

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