Refreshed Nov 12, 2026

The hooks, angles and offers behind Hasbro’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Hasbro’s Meta page
53
Median runHow long its ads stay up
9 days
Against Games / ToysNiche median 16 days
0.6×

The messages Hasbro keeps paying for

Same idea, new creatives

  • “Guess From 24 Hello Kitty Friends”

    2 ads
    Hasbro ad: “Guess From 24 Hello Kitty Friends”Hasbro ad: “Guess From 24 Hello Kitty Friends”

    Running since Oct 2026.

How Hasbro builds them

24 ads

What Hasbro's ads are made of, row by row.

Free with an account.

Longest running

All 24

The Hasbro ads that ran longest.

Free with an account.

A woman is setting up the Twister game on the floor. She then speaks to the camera about spending too much time on phones and suggests a family game night. The video shows her playing Twister with two children, with various moments of them getting tangled up and laughing. The ad ends with text overlay about family game night being better than screen time.
Active · 72 daysVideo
The video shows children playing a board game called Candy Land. Text overlays explain the parent's struggle to get kids off screens and how the game provides a fun family activity. The scenes shift between different children and the family playing together.
Active · 57 daysVideo
A woman and a young girl are playing Jenga in a living room. The game gets intense, with the tower wobbling precariously. The girl makes a surprising move, causing the tower to collapse, and then jumps onto the couch in excitement. The woman reacts with shock and laughter. The video is shot in a casual, home-video style.
Active · 45 daysVideo
A family is playing Twister in their living room. The text overlay "LAST ONE STANDING CHOOSES TONIGHT'S MOVIE" appears at the top of the screen. The game gets chaotic and funny as players fall over. The video shows the fun and competitive nature of the game.
Active · 32 daysVideo
A young child sits at a table playing a Hello Kitty themed Guess Who game. The child is looking down at the game board, with one hand visible in the foreground flipping a character tile. The text 'Guess From 24 Hello Kitty Friends' is overlaid in large white letters at the top of the image against a bright blue background.
Active · 22 days
A static advertisement featuring the Guess Who? and Monopoly Deal games themed with Hello Kitty and Friends. The background is a light pattern of hearts and bows. The headline at the top reads Game Night Just Got CUTER in large pink letters.
Active · 22 days
A woman is playing Twister with two children in a living room. Text overlays appear throughout the video, describing the game and the experience. The game is shown in action with the family getting into various poses. The video ends with a shot of the Twister game box.
Active · 18 daysVideo
A young boy and a person with their hands in the frame are playing a Hello Kitty themed Guess Who game. The game boards are set up on a yellow table against a bright blue background. Large white text is overlaid at the top of the image, inviting the viewer to guess from the 24 characters featured in the game.
Active · 18 days
A mother is shown at home with her two children on a couch, using a handheld electronic game to keep them occupied. The video shows the family playing the game together, laughing and interacting, while the mother enjoys a moment of relaxation. Text overlays appear throughout the video to highlight the activity.
Active · 17 daysVideo
A woman is packing a red and blue duffel bag in the trunk of a car. She pulls out a board game, then goes to a baseball field where she plays the game with her child. The video shows them playing the game indoors and outdoors, highlighting the fun they have together. The text "WHAT'S IN MY BASEBALL BAG?" appears on screen throughout the video.
Active · 17 daysVideo
A woman in a red dress presents two Spider-Man toys: a figure and a monster truck. She then shows two children, a girl and a boy, playing with the toys. The children engage in various activities, including a game with the Spider-Man figure and cups, and the boy driving the monster truck. The video ends with the woman holding the toys and asking the viewer what their children would choose.
Active · 9 daysVideo
A young girl wearing a festive grey sweater with green and red patterns holds a Christmas stocking open. She is holding a Hasbro Monopoly Deal Harry Potter card game box in her other hand, positioning it as if she is about to place it inside the stocking. The text 'GAMES TO FILL THEIR STOCKINGS' is overlaid in large white letters across the center of the image.
Active · 9 days
A woman in a zebra-print dress enters a messy room, holding a Spider-Man action figure and a toy car. She addresses the camera, explaining a mission to tidy up. The scene shifts to children playing with toys, including building blocks and hoops, with Spider-Man and the car integrated into their play. The woman then reappears, holding the toys, and the children are shown happily playing with them, implying the toys facilitate fun and organization. The video ends with the woman and the children smiling.
Active · 9 daysVideo
A carousel of four images showing children and adults playing various Hasbro board games in a festive, decorated living room setting. Each card features a different game, including Monopoly Deal, Scrabble, Guess Who?, and Pie Face, with large white text overlaid on the images. The creative focuses on the theme of holiday gift-giving and family game nights.
Active · 9 days
A four-card carousel features various Monopoly Deal card game sets tucked into a red Christmas stocking. Each card is set against a solid, vibrant background color with game cards and tokens scattered around the stocking. Large, bold text overlays on the stocking promote the holiday theme.
Active · 8 days
A studio shot of a red Christmas stocking filled with a Monopoly Big Deal card game box and playing cards. The background is a solid teal color. Large, bold red text with a white outline is overlaid on the stocking.
Active · 8 days
The video opens with a view of a city skyline at night, then cuts to a young woman holding the Operation board game. It then shows children building a fort with blankets and playing the Operation game inside. The text overlays describe the scenario of a cold evening and playing the game indoors. The game is shown in close-up as the children play, with the red light flashing on the patient's nose at the end. The overall theme is about indoor family fun during cold weather.
Active · 4 daysVideo
A family is playing the board game Guess Who? The video shows a mother and her two children playing the game. The mother is laughing and the children are engaged in the game. Text overlays appear throughout the video, adding to the playful and humorous tone. The overall impression is a fun family game night.
Active · 4 daysVideo
A bright pink background is covered in a repeating pattern of roasted chickens. In the center, a Pie Face game spinner is placed over the pattern. Large, bold pink text is overlaid in the middle of the image, reading 'Games. Feasts. Fun.'
Active · 2 days
A young girl and a man sit at a wooden table, smiling while playing a board game. The scene is decorated with wrapped gifts in the background, suggesting a holiday setting. Large white text is overlaid on the lower portion of the image.
Active · 2 days

How Hasbro makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Hasbro's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Hasbro advertises on Facebook and Instagram

The library holds 24 ads from Hasbro in Games / Toys, and 53 running on its Meta pages now. Its most common visual formats are Text Overlay (13 ads), Lifestyle Image (12) and Product Image (7). Its ads most often open on Relatability (12 ads) and Question (2) hooks. Its ads stay up a median 9 days, 0.6× the Games / Toys median of 16 days.