Refreshed Nov 12, 2026

The hooks, angles and offers behind FanDuel’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn FanDuel’s Meta page
1,127
Median runHow long its ads stay up
25 days
Against Games / ToysNiche median 16 days
1.6×

The messages FanDuel keeps paying for

Same idea, new creatives

  • “IF YOU KNOW ME,”

    2 ads
    FanDuel ad: “IF YOU KNOW ME,”FanDuel ad: “IF YOU KNOW ME,”

    Running since Oct 2026.

  • “WHAT'S UP WITH THE MIC?”

    2 ads
    FanDuel ad: “WHAT'S UP WITH THE MIC?”FanDuel ad: “WHAT'S UP WITH THE MIC?”

    Running since Oct 2026.

  • “GET $100”

    2 ads
    FanDuel ad: “GET $100”FanDuel ad: “GET $100”

    Running since Oct 2026.

How FanDuel builds them

18 ads

What FanDuel's ads are made of, row by row.

Free with an account.

Longest running

All 18

The FanDuel ads that ran longest.

Free with an account.

A man, identified as Rob Gronkowski, speaks directly to the camera with a beach and city skyline in the background. Text overlays appear throughout the video, highlighting key phrases. The video transitions to a graphic displaying the FanDuel logo and a new customer offer. The overall tone is energetic and direct, aiming to capture the viewer's attention with a celebrity endorsement and a clear call to action.
Active · 37 days
A man in a recording studio is speaking into a microphone. Text overlays appear throughout the video, with the first line asking "WHAT'S UP WITH THE MIC?". The video ends with the FanDuel logo and legal disclaimers.
Active · 31 days
A man with dreadlocks and a bandana is speaking directly to the camera. Text overlays appear throughout the video, listing "Top 5 Most Rewarding Things." The video transitions between the man speaking and animated numbers (1, 3) on a blue background. The man is wearing a white hoodie and a large diamond chain. The overall tone is energetic and informal.
Active · 31 days
A person sits in a chair in a studio setting, holding a cigar and a phone. Text overlays appear throughout the video, with the person speaking. The video ends with the FanDuel logo and legal disclaimers. The overall tone is candid and conversational, suggesting a personal reflection on betting habits.
Active · 31 days
A man with dreadlocks and a bandana is speaking directly to the camera. He is listing his "Top 5 Most Rewarding Things" related to FanDuel. The video features text overlays with the list items and animated graphics. The tone is enthusiastic and personal, encouraging viewer engagement at the end.
Active · 31 daysVideo
The video opens with text overlay on a dark background, showing a person sitting in a studio. The text reads "IF YOU KNOW ME,". This is followed by "YOU KNOW I'M ALWAYS BURNING SAGE.". The scene then transitions to a blue background with large, metallic text that reads "YOUR MOST REWARDING SEASON EVER". The FanDuel logo appears at the end. Throughout the video, there is a disclaimer about gambling problems and age restrictions.
Active · 29 daysVideo
A person in a recording studio is speaking into a microphone. Text overlays appear throughout the video, including a gambling problem helpline. The video ends with the FanDuel logo and "Your Most Rewarding Season Ever."
Active · 28 daysVideo
The video opens with the NBA and FanDuel logos. A glowing blue basketball appears center screen with the text "YOUR MOST REWARDING SEASON EVER" displayed around it. The bottom of the screen shows gambling problem helplines. The video is animated with text overlays.
Active · 25 days
A studio-shot image features a person's hand holding a white American football helmet with a blue logo against a bright blue gradient background. Large white text overlays the image, announcing a promotional offer for new customers. Fine print at the bottom provides legal details and terms for the bonus.
Active · 25 days
The video opens with the NBA and FanDuel logos. A glowing basketball appears center screen, with the text "YOUR MOST REWARDING SEASON EVER" displayed in large, bold, blue letters with a neon glow. The bottom of the screen contains text about gambling problem resources. The overall aesthetic is dark blue with bright, glowing elements.
Active · 24 daysVideo
A dark blue graphic featuring the FanDuel logo and the NFL logo at the top. The center of the image displays the text 'AMERICA'S #1 SPORTSBOOK' in large, bold white and yellow letters. The bottom of the image contains a block of small, dense legal disclaimer text regarding gambling support and state-specific information.
Active · 24 days
A bright blue graphic with a gradient background features the FanDuel logo at the top. Large white text in the center announces a $100 bonus for new customers. Below this, smaller yellow and white text explains the requirement to trade $1 for 5 days. A disclaimer is printed in small white text at the bottom.
Active · 24 days
The video shows a man in a green jersey with a large gold chain, his face painted green and yellow, driving a car. Text overlays describe his situation after his team's loss and his subsequent thoughts about the game and his work. The video ends with a FanDuel logo and promotional text.
Active · 16 days
A man with green and yellow face paint drives a car, looking dejected. Text on screen describes his situation after his team's loss and his subsequent feelings. The ad is for FanDuel and highlights their 'most rewarding season ever.'
Active · 16 daysVideo
A dark blue graphic featuring the FanDuel logo and the NFL logo at the top. The center of the image displays the text 'AMERICA'S #1 SPORTSBOOK' in large, bold white and yellow letters. The bottom of the image contains a block of small, dense legal disclaimer text regarding gambling support and state-specific information.
Active · 10 days
A promotional graphic for a sports betting platform featuring two football helmets held up by hands against a blue background. The text prominently displays a betting offer for new customers, with legal disclaimers and responsible gambling information at the bottom. The overall design is clean and uses bold, high-contrast typography to highlight the promotional offer.
Active · 4 days
A promotional graphic for a sports betting app features two football helmets held up against a blue, spotlighted background. Large, bold white text in the center announces a betting offer for new customers. The bottom of the image contains extensive legal disclaimer text regarding gambling help and age requirements.
Active · 4 days
A close-up shot shows a person wearing a blue hockey jersey and matching blue gloves, holding a hockey stick against a blue background. Large white and yellow text is overlaid on the left side of the image, detailing a promotional offer for new customers. The bottom of the image includes a small disclaimer in fine print.
Active · 2 days

How FanDuel makes its ads

What its ads are built from, by type, counted over the ads we have read.

What FanDuel's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How FanDuel advertises on Facebook and Instagram

The library holds 18 ads from FanDuel in Games / Toys, and 1,127 running on its Meta pages now. Its most common visual formats are Text Overlay (12 ads), Headline (4) and Branded Asset (2). Its ads most often open on Relatability (7 ads), Aspirational (2) and Authority (2) hooks. Its ads stay up a median 25 days, 1.6× the Games / Toys median of 16 days.