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Refreshed Nov 12, 2026

KB Home ads

The hooks, angles and offers behind KB Home’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn KB Home’s Meta page
72
Median runHow long its ads stay up
25 days
Against Real EstateNiche median 17 days
1.5×

How KB Home builds them

24 ads

What KB Home's ads are made of, row by row.

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Longest running

All 24

The KB Home ads that ran longest.

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Niche
Format
Hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

24 ads

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The ad features a high-quality photograph of a modern, single-story suburban house with a gray stone and siding exterior, a concrete driveway, and a small landscaped front yard. Below the image, a solid yellow background contains black text that invites the viewer to find a new dream home in a great community starting from the mid $400s.
Active · 46 days
KB Home
The ad features a photograph of a single-story suburban house with a green exterior, red shutters, and a concrete driveway under a blue sky. Below the image, a solid yellow background contains bold black text detailing the home pricing and bedroom count, followed by a location pin icon and the text Reflections Edge Nampa, ID.
Active · 46 days
KB Home
A static image showing the exterior of a modern, single-story suburban house. The house features a garage, a stone and siding facade, and a small front yard with landscaping. The sky is blue with some clouds, and the scene is captured in daylight.
Active · 46 days
KB Home
The image shows a modern, two-story suburban house with grey siding and stone accents under a clear blue sky. The bottom half of the image is a solid yellow block containing black text that informs the viewer about new home availability in the Boise area. The overall composition is clean and professional, focusing on the exterior architecture of the property.
Active · 46 days
KB Home
A wide-angle, high-quality photograph of a modern, finished basement living area. The room features a grey sectional sofa, a large coffee table, a shuffleboard table, and framed movie posters on the wall. A bright yellow banner at the bottom contains bold black text detailing the home offering and location.
Active · 46 days
KB Home
A woman walks down a sidewalk in front of a new house, holding a hard hat. Text overlays ask if the viewer is looking for a new home in Placer County in the high $400s. The video then shows various homes and interior shots, listing communities and benefits. It ends with a call to action to tour a KB Home community.
Active · 46 daysVideo
KB Home
A lifestyle image shows three people standing around a kitchen island, reviewing home design samples like tiles and faucets. Below the image, a solid yellow block contains text that highlights the availability of personalized homes in the Raleigh area starting from the high $200s.
Active · 46 days
KB Home
A static advertisement featuring a photograph of a modern two-story suburban house with a teal front door. The bottom half of the image is a solid yellow block containing text about finding customizable new homes at a specific price point and the location of the development.
Active · 46 days
KB Home
A man and a woman are sitting on a couch in a living room filled with cardboard moving boxes. The woman is smiling and leaning back while the man holds a coffee mug in the foreground. A solid yellow block at the bottom of the image contains text about the availability of new homes.
Active · 46 days
KB Home
The creative features a photograph of a two-story suburban house with a garage and a driveway under a blue sky. Below the image, a solid yellow background contains black text detailing the starting price of the homes and their proximity to local amenities. A location pin icon is placed next to the community name and city at the bottom.
Active · 30 days
KB Home
A woman stands in a living room and then outside a house, speaking to the camera. Text overlays ask a question about new homes near Houston starting in the $200s, then invite viewers to check out a new community. The video shows exterior shots of houses, a community sign, a pool, and a pickleball court, ending with a call to visit.
Active · 25 daysVideo
KB Home
A man in a black polo shirt stands in a modern home, gesturing to the camera. Text overlays highlight new homes in the Boise area starting in the high $300s, with options available. The video then shows exterior shots of houses, interior living spaces, and local amenities like parks and shopping areas, emphasizing convenience and lifestyle. The ad concludes with a call to explore "The Charles" today.
Active · 25 days
KB Home
A woman in sunglasses stands in front of a white SUV, inviting the viewer to join her. Text overlays announce the new phase of Wilson Creek in Indian Land, South Carolina, opening soon. The video then transitions to aerial shots of the community, showcasing homes, streets, and amenities, with bullet points detailing features like 1- and 2-story homes and a playground. The final scenes show construction progress and a call to visit KB Home Wilson Creek.
Active · 25 days
KB Home
A video showcasing a new housing development. It opens with a shot of a modern house and text overlay addressing Palm Bay homebuyers. The video then shows aerial views of the community, featuring spacious floor plans, a pool, a pickleball court, and a tot lot. It highlights easy access to I-95 and Melbourne beaches, emphasizing the community's amenities and lifestyle. The video concludes with a call to find a new home at KB Home Gardens at Waterstone.
Active · 21 daysVideo
KB Home
A man opens a front door and walks out, inviting the viewer to see a new home. Text overlays ask if the viewer is looking for a new home in Lake Wales, Florida, in the mid-$200s. The ad shows exterior shots of houses, a living room, a kitchen, a playground, and a pool. It highlights spacious homes, no CDD fees, great prices, and amenities. The man reappears to invite viewers to visit Reserve at Forest Lake to find their dream home. The video ends with exterior shots of houses.
Active · 21 days
KB Home
A man opens a front door and walks out, smiling. Text overlays ask if the viewer is looking for a new home in Lake Wales in the mid $200s. The video then shows exterior shots of houses, interior shots of a living room and kitchen, and a playground and pool area. The man reappears, inviting viewers to see Reserve at Forest Lake and find their dream home. The video is 19.3 seconds long.
Active · 21 daysVideo
KB Home
The image shows a two-story suburban house with grey siding and a white porch, set against a bright blue sky with clouds. Below the house, a solid yellow block contains black text that promotes move-in ready homes starting at a specific price point. The overall composition is clean and designed to highlight the home as an aspirational living space.
Active · 18 days
KB Home
The video opens with a woman in a kitchen, smiling and speaking directly to the camera. Text overlays introduce the location and encourage viewers to stop scrolling and check out KB Home at Jade Creek. The ad then transitions to showcase various aspects of the community, including exterior shots of homes, walking trails, a playground, and a soccer field. It highlights the convenience of the location with access to major highways and mentions the school district. The video concludes by inviting viewers to take a tour. The overall tone is inviting and informative, aiming to attract potential homebuyers.
Active · 18 days
KB Home
A man in a black polo shirt and tan pants stands on a grassy hill, gesturing towards a lake and a new construction site. Text overlays announce "Looking for a new home in St. Cloud, Florida starting in the low $300s?" The video then shows the entrance to "Canoe Creek Reserve," followed by interior shots of bedrooms, a bathroom, a living room, and a kitchen. It highlights spacious new homes with up to 6 bedrooms, personalization options, and future amenities like a pool, cabana, and tot lot. The ad concludes with a shot of a model home and text inviting viewers to tour the community.
Active · 18 daysVideo
KB Home
The video opens with a woman opening a blue door to reveal a home interior. Text overlays introduce the location and the name of the community, Elyse Meadows by KB Home. It then shows keys being inserted into a lock, a light switch being flipped, and exterior shots of houses. The video highlights features like large homesites, proximity to Raven Rock State Park, and convenience to Fort Bragg, with prices starting in the mid-$200s. Two women walk and talk, inviting viewers to visit.
Active · 18 days
KB Home

How KB Home makes its ads

What its ads are built from, by type, counted over the ads we have read.

What KB Home's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How KB Home advertises on Facebook and Instagram

The library holds 24 ads from KB Home in Real Estate, and 72 running on its Meta pages now. Its most common visual formats are Text Overlay (18 ads) and Lifestyle Image (14). Its ads most often open on Direct address (8 ads), Question (8) and Aspirational (4) hooks. Its ads stay up a median 25 days, 1.5× the Real Estate median of 17 days.

Brands like KB Home

KB Home by format

KB Home by hook

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