AdSwipeFile

Refreshed Nov 7, 2026

Lancôme ads

The hooks, angles and offers behind Lancôme’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Lancôme’s Meta page
1,042
Median runHow long its ads stay up
40 days
Against Beauty / Personal CareNiche median 40 days
1.0×

The messages Lancôme keeps paying for

Same idea, new creatives

  • “La vie est belle”

    2 ads
    Lancôme ad: “La vie est belle”Lancôme ad: “La vie est belle”

    Running since Nov 2025.

How Lancôme builds them

20 ads

What Lancôme's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Lancôme ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

Ask your agent about these ads
A static advertisement for Lancôme products featuring a blush compact, a perfume bottle, and a lipstick arranged on a pink ledge against a light blue sky background. The text at the top announces the renewal of the outlet and a 40% discount. A black button at the bottom invites the viewer to start shopping.
Live · 338 days
Lancôme
A studio-shot product image featuring a Lancôme lipstick. The image displays the lipstick tube with its cap removed, the lipstick itself, and the cap placed to the right, all against a clean white background. The brand name is visible on the lipstick case and the lipstick bullet.
Live · 214 days
Lancôme
A clean, studio-lit product shot of a Lancôme liquid lipstick. The image displays the lipstick tube, the applicator wand, and the cap arranged horizontally on a plain white background. The product features a rose-gold metallic cap and a frosted glass base showing the mauve-toned product inside.
Live · 199 days
Lancôme
A high-quality studio shot featuring a bottle of perfume and a matching hair and body mist. The products are arranged centrally against a soft, light blue background with stylized, translucent floral elements and a vanilla bean pod on the left. The text is overlaid in elegant white and metallic fonts, highlighting the product name and the new mist format.
Ended · 54 days
Lancôme
A cinematic video featuring Julia Roberts walking on a rooftop at sunset. The brand name appears on screen, followed by a close-up of the actress smiling. The video concludes with a shot of two perfume bottles against a city skyline.
Ended · 50 days
Lancôme
A high-quality, cinematic product shot of a perfume bottle set against a soft, pastel-colored background. The bottle is surrounded by white flower petals and vanilla bean pods. The brand name and product variant are displayed in elegant, white script text over the scene.
Ended · 50 days
Lancôme
A portrait of Julia Roberts smiling, set against a soft pink background. The brand's signature script is written in large white letters across the center of the image. Below the script, the product name is printed in smaller white text, and two perfume bottles are positioned at the bottom, with a small 'NEW' label next to them.
Ended · 50 days
Lancôme
A group of four women, including Julia Roberts, are laughing and carrying pink gift boxes while walking in front of a pink train carriage labeled Lancôme Express. The scene is bright and festive, with a large trolley full of gifts in the center. Two perfume bottles are placed in the foreground at the bottom of the image, and text overlays provide the brand name and product names.
Ended · 49 days
Lancôme
A close-up video shows a luxurious purple jar of cream being opened and the product being lifted with a spatula, revealing a unique, stretchy, thread-like texture. The camera pans and zooms on the cream's consistency against a clean, white background. Text overlays appear throughout the video to highlight the product's features and benefits.
Ended · 41 days
Lancôme
The video showcases a foundation bottle in a studio setting with close-up shots of the product texture and a model applying it. Text overlays highlight product features like its skincare base and long-wear capabilities. The ad concludes with a display of different foundation shades.
Ended · 40 days
Lancôme
A celebrity model is shown in a luxurious living room setting, playfully eating a pastry. The video then transitions to a close-up of a perfume bottle being revealed under a glass cloche. The brand name and product name appear as text overlays throughout the video.
Ended · 40 days
Lancôme
This ad features a collage of three sets of eyes, each showing a before-and-after comparison of lash volume and curl. The brand name and the headline 'CURL GODDESS' appear at the top. At the bottom, the product is shown alongside the text 'UNSTOPPABLE VOLUME UNWAVERING CURL'.
Ended · 35 days
Lancôme
The ad opens with a close-up of a luxury skincare jar, followed by a split-screen showing the cream's texture and a model applying it to her face. The video then transitions to a full-screen shot of the model looking directly at the camera, with text overlays highlighting the product's clinical results. The aesthetic is clean, bright, and polished, emphasizing the product's efficacy.
Live · 34 days
Lancôme
The video shows close-up shots of a purple skincare jar and its cream texture being stretched. Text overlays appear on screen highlighting the product's unique texture and its inspiration from K-beauty. The final scene shows the full product set with a call to action to try the routine.
Live · 34 days
Lancôme
A model sits on a rooftop terrace in a city, holding a perfume bottle. As she interacts with the product, large 3D cherries and a giant perfume bottle appear in the background. The video transitions between the model in different outfits and close-ups of the perfume bottle being sprayed.
Live · 2 daysVideo
Lancôme
A cinematic montage showcases a new fragrance. Close-up shots of a woman's eye, lips, and neck are interspersed with shots of the perfume bottle and falling cherries. The video has no text or voiceover, focusing on the aesthetic and mood of the product.
Live · 2 daysVideo
Lancôme
The ad features a static product display of Lancôme skincare items against a dark red background. Text overlays highlight the limited-time 11/11 sale, stock limitations, and specific product bundles. The visual layout is clean and promotional, focusing on the products and the urgency of the offer.
Live · 1 dayVideo
Lancôme
This ad features a studio-shot product image of three skincare bottles against a dark blue, glowing background. Large, bold text overlays announce a price drop and a limited-time offer for a set. The creative uses a clean, high-contrast design to highlight the discount.
Live · 1 dayVideo
Lancôme
This ad features a promotional graphic for a beauty brand's 11.11 shopping event. The screen displays various product bundles, discount offers, and prizes like an iPhone and jewelry. The layout is organized into sections with clear headings for different deals and time-sensitive information.
Live · 1 dayVideo
Lancôme
This ad features two static product-focused slides with bold text overlays announcing a limited-time sale. The first slide highlights a 100ml bottle set with a discount, while the second slide showcases a variety of skincare products with gift-with-purchase offers. The aesthetic is premium and promotional, using a dark red background with white and gold text.
Live · 1 dayVideo
Lancôme

How Lancôme makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Lancôme's ads are built from: who is in frame, the words, the structure, the top format and hook.

On Starter, free for 7 days if you haven't tried it yet.

Brands like Lancôme

Lancôme by format

Lancôme by hook

Niche